Top 20 Makeup Influencers on Instagram (Dec 2025)

We found 3202 makeup Influencers
These influencers mention 'makeup' in their Instagram bio. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
12/12/2025
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1. Christian Perez

Just a dude with a lot of time and makeup on his hands Business email: indigo@night.co
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2. Nikita Rajbhar🤍

India
• 🏠Mumbai 📍 • Professional Makeup artist💄 • Email for paid promotion💌
Followers
550.9k
Fake followers
24.91%
Engagement rate
2.12%
Average Reel plays
120.5k
Audience gender
male
92.06%
female
7.94%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
98.6%
United Arab Emirates
0.31%
Bangladesh
0.17%
Nepal
0.14%
Brazil
0.11%
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3. Rekha Sharma

India
💆‍♀️Sharing Secrets of my Long Hair 🧖‍♀️Skincare 💄Beauty & Makeup Hacks ✉️ PR~ Benaturalproduction2020@gmail.com 🎥 7 Million on Yt
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4. Harmony Beus | Hair & Beauty

United States
Helping women feel beautiful ✨ Hair 💇‍♀️ Makeup 💄 Fashion 👗 Shop my beauty faves & top sellers ⬇️
Followers
526.6k
Fake followers
14.72%
Engagement rate
2.2%
Average Reel plays
212.1k
Audience gender
male
3.04%
female
96.96%
Engagement rate benchmark
  • Median
Audience location by country
United States
85.48%
Canada
3.14%
United Kingdom
1.53%
France
0.93%
Germany
0.83%
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5. Aleeba Shakir

Pakistan
Makeup | Fashion | Lifestyle Pr and Collab @espada.media Managed by @ash_mgmt 💌: management.aleeba@gmail.com 22 •📍KHI 🇵🇰 Your future perfusionist🫀
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6. Mikayla Nogueira Hawken

United States
My personal account, feel free to follow. Proud Bryant Alum. I’m an acquired taste MAKEUP: @mikaylajmakeup Tik Tok: Mikaylanogueira Founder @povbeauty
Followers
513.5k
Fake followers
9.04%
Engagement rate
3.62%
Average Reel plays
-
Audience gender
female
97.3%
male
2.7%
Engagement rate benchmark
  • Median
Audience location by country
United States
79.46%
United Kingdom
6.92%
Canada
4.65%
Australia
2.7%
Ireland
1.15%
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7. Minnie Faye Rayment

United Kingdom
Home bleach hair disaster to healthy hair girly Hair hacks and makeup tutorials📍UK 💌 francesca@theaqcagency.com
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8. Kassie

♡ Worlds youngest Makeup Artist ♡ 4.9M on TikTok & 5.8M on YouTube ♡ Account run by mummy @shabandkassie ♡ Subscribe to my YouTube guys 🥰↙️
Followers
422.2k
Fake followers
23.45%
Engagement rate
7.5%
Average Reel plays
208.2k
Audience gender
male
3.37%
female
96.63%
Engagement rate benchmark
  • Median
Audience location by country
United States
32.93%
Brazil
9.07%
United Kingdom
6.49%
India
3.04%
Australia
3.01%
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9. The Unique Blend Salon

India
💄Pro Makeup Artist & Educator ☎️For Enquiry : 9825323002 📍Ahmedabad, sonal complex, near sanjivani hospital,opp upper crust restaurant,vastrapur
Followers
381k
Fake followers
22.53%
Engagement rate
10.84%
Average Reel plays
172.7k
Audience gender
female
82.23%
male
17.77%
Engagement rate benchmark
  • Median
Audience location by country
India
91.44%
United States
2.03%
Malaysia
1.15%
United Arab Emirates
0.56%
Canada
0.52%
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10. Taipei

📚 Fashion and beauty history + styling 💄 Drag makeup tutorials 🌉 SF Bay Area 📥 taipeidragqueen@gmail.com
Followers
380.2k
Fake followers
17.73%
Engagement rate
3.85%
Average Reel plays
125.1k
Audience gender
female
74.77%
male
25.23%
Engagement rate benchmark
  • Median
Audience location by country
United States
53.13%
Brazil
5.48%
United Kingdom
5.39%
Canada
4.01%
Mexico
3.09%

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11. Adriana Džehverović

United Arab Emirates
Makeup Artist 💄 Travel lover ✈️ Collaboration adrianakadar11@gmail.com
Followers
379.1k
Fake followers
15.5%
Engagement rate
7.19%
Average Reel plays
798.2k
Audience gender
female
82.65%
male
17.35%
Top performing Reels
  1. 2m
  2. 1.5m
  3. 74.8k
Engagement rate benchmark
  • Median
Audience location by country
Serbia
48.28%
Bosnia and Herzegovina
12.4%
Croatia
9.93%
Macedonia
5%
Montenegro
4.69%
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12. Sari Pathania

India
Makeup | Hair | Fashion | Skincare Travel vlogs @sarivibes33 Makeup Artist @sarii_makeupartist For collabs - drop a mail 300k Youtube 👇
Followers
368.1k
Fake followers
11.07%
Engagement rate
3.12%
Average Reel plays
261.5k
Audience gender
male
21.03%
female
78.97%
Engagement rate benchmark
  • Median
Audience location by country
India
83.28%
Canada
4.25%
Pakistan
3.52%
United States
2.79%
United Kingdom
1.61%
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13. KAROLINA MARIA GRICIUTE

Norway
mama • makeupjunkie • shopoholic snap: karolinagric 👻 💌 karolinagric@gmail.com
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14. ⋆ ♱philosofay♡‧₊˚

a one woman show 𓆩❤︎𓆪 london/essex 24 ˖ ࣪⊹ | 🏳️‍🌈 | makeup + fashion fay@p1m.ca
Followers
324.1k
Fake followers
8.34%
Engagement rate
2.51%
Average Reel plays
85.5k
Audience gender
male
30.56%
female
69.44%
Top performing Reels
  1. 339.7k
  2. 127.6k
  3. okay this is one of my fave looks i’ve ever done !! pretty things as makeup: cathedral windows (silhouette) @bareminerals — prime time redness reducing primer powder foundation shade 01 fair @tirtir_global — red cushion foundation shade 15c @flowerknows_global — strawberry cupid pressed powder ‘01 soft lavender’ @nablacosmetics — brow ambition shade ash blonde freckle maker vicious mascara @nyxcosmetics_uk — the brow glue epic wear liner stick in pitch black @kaleidosmakeup — symphony contour trio shade fair illuminator shade fair h3 precision highlighter brush c2 duo fiber contour brush freefall gloss @glisten_cosmetics — @linsmakeuplooks wet liner palette 7 + 2 brushes @rimmellondon — wonder ink black liquid liner @samplr_ @imonaugust — 03 neon grunge palette @romandyou — black lip pencil juicy lasting tint ‘25 black berry’ @necromancycosmetica — ‘osamenta’ lipstick JEWELLERY DETAILS @succubus_jewelry — cross necklace + earrings @vickisarge — the triple ring (code Fayvs10 for 10% off) @regalrose — altar ring code PHILOSOFAY15 for 15% off @lesserof2evils — some rings @askemblastore — hoop earrings, some rings @missangasandco @etsyuk — some rings HAIR DETAILS: curl routine is alwayssss @umbertogiannini curl jelly range💘 hair dye is @lunartideshair 3/4 cranbaby 1/4 blood moon — code philosofay15 for 15% off 🍒 . . . . . . #avantgardemakeup #creativemakeup #editorialmakeup #cathedralwindow #gothmakeup #graphicliner graphic liner, eyeliner, editorial, avant garde, creative, makeup tutorial, beauty, artistic, goth, gothic, alt, alternative
    119.9k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
72.52%
United States
8.55%
Spain
2.54%
Italy
1.39%
Australia
1.39%
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16. Asifa Irfan

India
Fashion | Lifestyle | Makeup soft glam + Natural artistry🪥 ⬇️Business and Bookings 📧: makeupbyasifa1@gmail.com
Followers
312.3k
Fake followers
14.81%
Engagement rate
10.17%
Average Reel plays
1.6M
Audience gender
female
72.04%
male
27.96%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
72.3%
Sri Lanka
9.2%
Malaysia
5.99%
United Arab Emirates
3.64%
Saudi Arabia
1.6%
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18. ♥ AMY JOHNSTON | MAKEUP ♥

United Kingdom
🇬🇧 UK based Skincare, makeup & hair ✨ 📧 talent@n2o.co.uk Tiktok: 370k + LOOKFANTASTIC ‘LFTFAMYJ’
Followers
285.1k
Fake followers
21.83%
Engagement rate
5.97%
Average Reel plays
26.9k
Audience gender
female
91.28%
male
8.72%
Engagement rate benchmark
  • Median
Audience location by country
United States
20.19%
United Kingdom
12.75%
Brazil
12.62%
Mexico
6.47%
France
3.41%
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19. Mousumi Kundu|A Makeup Freak

India
YouTube Fam: 1M🥹 Queries: mousumi.kun91@gmail.com My Latest YouTube Video 👇
Followers
278.9k
Fake followers
14.78%
Engagement rate
3.14%
Average Reel plays
332k
Audience gender
male
11.36%
female
88.64%
Top performing Reels
  1. 🌸🌼এই নতুনের শুরুতে তোমরা থাকবে তো পাশে??!!🌼🌸 জানি অনেকদিন ধরেই মিসিং ইন অ্যাকশন আমি! কারণটা তোমাদের সামনেই… সব সামলে ভিডিও বানানোর সময় তোমাদের জন্যে একটুও ম্যানেজ করে উঠতে পারিনি! তবে এবার আশা করি তোমাদের ভালোবাসা আর আশীর্বাদে একটু একটু করে শুরু হবে আবার কাজ! আর এই বিশেষ দিনের জন্যে বিশেষ শাড়ি টা আমার বিশেষ বন্ধুর কালেকশন থেকেই বেছে নিয়েছিলাম @raah_by_riya থেকে! এর থেকে বেটার কি কিছু হতে পারতো বলো??!!🫶🌼🥹 এই কয় মাসে অনেক ups আর downs আর মধ্যে দিয়ে যেতে হয়েছে, কিন্তু সেগুলো একটু হলেও সহজ হয়েছে পরিবার আর কিছু কাছের বন্ধু দের জন্যে!তোমাদের সাথে সব কিছু শেয়ার করব একটু একটু করে! ব্যাস এবার তোমাদের শুধু পাশে চাই আর কিচ্ছু না! ♥️🌸 . . . #housewarming #pujo #grihoprobesh #newbeginnings #newhouse
    85.1k
  2. 81k
  3. 61.9k
Engagement rate benchmark
  • Median
Audience location by country
India
91.9%
Bangladesh
3.26%
Malaysia
0.83%
United States
0.72%
United Kingdom
0.47%
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20. Sayed Anwar

India
TW: Gender-neutral hacks that can cause intense itching in homophobia/femme-negativity patients with his gender-neutral hacks✨
Followers
277.7k
Fake followers
11.63%
Engagement rate
5.83%
Average Reel plays
247.8k
Audience gender
female
36.62%
male
63.38%
Top performing Reels
  1. 68.5m
  2. 10m
  3. 4.5m
Engagement rate benchmark
  • Median
Audience location by country
India
87.47%
United Arab Emirates
4.31%
Qatar
1.16%
Saudi Arabia
1.12%
Malaysia
0.88%
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