Top 20 Makeup Influencers on Instagram (Mar 2026)

We found 3407 makeup Influencers
These influencers mention 'makeup' in their Instagram bio. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
03/08/2026
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1. Tasha Caroline | SFX | Illusion | Beauty | Makeup

Tashareviews@yahoo.com for business inquiries Person who enjoys makeup Tiktok 500k Facebook 293k YouTube 38k

@tasha_caroline_
@tasha_caroline_
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Get audience breakdown
Followers
678.9k
Fake followers
11.95%
Engagement rate
3.45%
Average Reel plays
35.6k
Audience gender
male
3.31%
female
96.69%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
84.4%
United Kingdom
5.79%
Canada
3%
Australia
1.13%
Mexico
0.58%
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2. VG

For makeup service & class please contact @vgmakeupstudio for brands, hit 081212142085 (Astrid)

@vinnagracia
@vinnagraciamakeup
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Get audience breakdown
Followers
675k
Fake followers
25.1%
Engagement rate
2.09%
Average Reel plays
287.4k
Audience gender
male
17.78%
female
82.22%
Top performing Reels
  1. His chemotherapy was stronger than most, doctor said. Designed to save his life, but almost certain to take away the chance of creating one. We were told his fertility would be gone for at least five years. We focused on healing. And here we are.. soon to be a family of four🥺 Huge thank you untuk kesayangan2 ku @fordem.co & bestie stylist @jess.boediardjo @jessicaboediardjo uda diculik ke pulau hari ini hahahahah
    146.5k
  2. Look at us, sayang! How we are living out our vows—through better or worse, in sickness and in health, in wealth and in hardship.🥹 and i still enjoy your company and cherish every second of it. Vinna dan Calvin 13 tahun lalu would be so proud of who we’re becoming.. the couple that we are now.. 🥺
    90.2k
  3. He answered. Zero cancer found down to the molecular level. No detectable leukemia-related fusion gene was found.🎗️🩸Jesus fought and won the battle for us 🥺 “you have been assigned this mountain to show others it can be moved.”
    89.6k
Engagement rate benchmark
  • Median
Audience location by country
Indonesia
86.04%
Malaysia
2.07%
United States
1.89%
Australia
1.17%
Philippines
1.15%
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3. Christian Perez

Just a dude with a lot of time and makeup on his hands Business email: indigo@night.co

@indigotohell
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Get audience breakdown
Followers
627.5k
Fake followers
21.03%
Engagement rate
21.83%
Average Reel plays
614.5k
Audience gender
male
22.28%
female
77.72%
Top performing Reels
  1. Ariana Extra Grande : The Final Boss FIRST TIME DOING THIS ON SOMEBODY ELSE I CANT BELIEVE IT WORKED LOL Products used: @hudabeauty faux filter concealer, easy bake setting powder @colourpopcosmetics precious metals eyeshadow palette @urbandecaycosmetics watermelon all nighter setting spray @elfcosmetics lipstick #arianagrande #ariana #arianagrandeedit #igreels #reels #explore #hudabeauty #colourpop #urbandecay #makeup #makeuptutorial
    27.2m
  2. I see why the dragon wanted him soo bad 😍 my eye won’t stop twitching and it’s ANNOYING me 🙃 I need to fix my sleeping schedule asap #shrek #makeup #makeupartist #makeuptutorial #creativemakeup #explore #igreels #reels
    27.1m
  3. the tomb raider training came back for this one 🏃🏻‍♀️ random but i’m a little concerned ab all these alien sightings and hearings 🤨 my biggest fear ever since i was little were aliens and they just had to be the one cryptid that’s actually real☠️ i could’ve lived without knowing that information just fine #angelinajolie #makeup #makeupartist #creativemakeup #igreels #reels #explore
    10.5m
Engagement rate benchmark
  • Median
Audience location by country
United States
47.39%
United Kingdom
6.65%
Mexico
3.87%
Brazil
3.54%
Canada
2.7%
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4. Aleeba Shakir

Pakistan

Makeup | Fashion | Lifestyle Pr and Collab @espada.media Managed by @ash_mgmt 💌: management.aleeba@gmail.com 22 •📍KHI 🇵🇰 Your future perfusionist🫀

@__iamaleeba._
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Get audience breakdown
Followers
613.9k
Fake followers
21.02%
Engagement rate
7.51%
Average Reel plays
802.9k
Audience gender
female
48.2%
male
51.8%
Top performing Reels
  1. Posting the og grwm after so long is giving me nostalgia �. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . #explore #explorepage #trending #instagram #instagood #trendingreels #reelsinstagram #pakistan #trend #grwm #grwmmakeup #makeup #reels #reel #reelsinstagram #bollywood #wedding #weddingfashion #fashion #desi #desigirl #viral #trending
    548.4k
  2. Let’s make hair oil with me🌸 Ps. Ignore my brother sleeping in the background😀 @hemaniherbals.pk send free oils thanks😔☝️ . . . - Music by @lofimusic_bts - Mad, Mad, Mad via @hellothematic . . . . . . . . . . . . . . . . . . . . . #explore #explorepage #trending #instagram #instagood #trendingreels #reelsinstagram #trend #oil #hair #hairgoals #haircare #hairoil #hairgrowth
    502.6k
  3. In that Shanti Priya element 🌸🩰 . . . . . . . . . . . . . . . . . . . . #explore #explorepage✨ #explorepage #exploremore #reels #reel #reelitfeelit #post #viralpost #trending #trendingnow #trendingsongs #trendingreels #desi #desigirl #desifashion #desilook #jhumka #garara
    378.8k
Engagement rate benchmark
  • Median
Audience location by country
India
54.65%
Pakistan
30.83%
Bangladesh
3.54%
Saudi Arabia
1.7%
United Arab Emirates
1.62%
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5. Sameeha Mariam

India

Do what excites! ⭐️ @techpotate @frieswithpotate 🧿 💌: sameeha@circuitmgmt.com @circuitmgmt makeup | lifestyle | endurance | stories | vibes 😋

@thatpotatoface5
@thatpotatoface5
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Get audience breakdown
Followers
611.1k
Fake followers
18.32%
Engagement rate
5.47%
Average Reel plays
581.4k
Audience gender
male
53.34%
female
46.66%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
81.6%
United States
5.64%
United Kingdom
2.67%
Canada
1.19%
Australia
1.19%
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6. Mervey

based in Germany Director • Photographer • Model • Make-up Artist bookings: 𝐦𝐞𝐫𝐯𝐞𝐲𝐬𝐭𝐚𝐫@𝐠𝐦𝐚𝐢𝐥.𝐜𝐨𝐦

@merveystar
Check contact details
Get audience breakdown
Followers
590.8k
Fake followers
22.73%
Engagement rate
20.78%
Average Reel plays
745.9k
Audience gender
male
24.61%
female
75.39%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
26.93%
Brazil
6.34%
Russia
5.73%
Italy
5.24%
Mexico
5.12%
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7. Minnie Faye Rayment

United Kingdom

Home bleach hair disaster to healthy hair girly Hair hacks and makeup tutorials📍UK 💌 francesca@theaqcagency.com

@minniefr
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Get audience breakdown
Followers
559.4k
Fake followers
24.62%
Engagement rate
11.25%
Average Reel plays
497.3k
Audience gender
female
96.25%
male
3.75%
Top performing Reels
  1. Overnight blowout rod on freshly coloured hair 🤎 @overnightblowout littlies are my new obsession @redken colour gloss spray @kerastase_official hair elixir @gisou hair perfume Hair colour by @haircolouristinlondon 🤎 - - - #heatlesscurls #overnightblowout #overnightheatlesscurls #overnightblowout #haircare #heatlesscurltutorial #overnightblowouttutorial #hairinspo #hairtutorial #hairhacks #overnightblowoutresults
    136.1k
  2. In depth @ghdhair duet blowdry tutorial 💗 Products used: @livingproofuk thickening blowdry cream (before) and flex hairspray to finish @kerastase_official hair elixir before the blowdry and after - - - #easyhairtutorial #ghdduetblowdry #ghdduetblowdrytutorial #hairtutorial #blowdrytutorial #blowdrybrushtutorial #hairstyle #haircare
    111.7k
  3. The easiest and most comfortable Heatless curls 🤎🙏🏼 One @eternalmusehair Bun Bons @pureology Color fanatic spray - - #heatlesscurls #overnightblowout #overnightheatlesscurls #eternalmusebunbons #eternalmusehair #heatlesscurltutorial #hairinspo #hairtutorial #hairhacks #haircare
    110.6k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
26.83%
United States
18.02%
Brazil
6.27%
Italy
3.59%
Spain
3.04%
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8. Cindy Chen

United States

avant garde makeup and stories 📍LA ♥️ 3.4M+ followers ✉️ mgmt@cindychendesigns.com 🐣 Founder: @cynessia

@cindychendesigns
Check contact details
Get audience breakdown
Followers
550.9k
Fake followers
23.71%
Engagement rate
2.38%
Average Reel plays
131.3k
Audience gender
male
15.56%
female
84.44%
Top performing Reels
  1. Who wants results?! Ib: @makeupqueenn30 P.S. This makeup look is featured in my makeup course (sign up for the waitlist NOW in my bio!) #creativemakeup #makeupart #makeuptransition #badbih4ya #experimentalmakeup #creativemakeupideas #makeup #transition
    870.7k
  2. I was so over it at the end 🤣 WHO WANTS RESULTS?! Original video by: @_marianazambrano (Longer version of video on TT) For the makeup, hair, and headpiece, I mixed in a little of my own culture in there as opposed to getting a costume. I made my own out of what I had on hand 🤗 will post a vlog about the making of everything later! This is definitely meant to be a Cleopatra inspired design vs cosplay. P.S. sign up for the waitlist for my upcoming makeup course in my b!o 🔗 #cleopatramakeup #cleopatra #makeup #avantgardemakeup #makeuptransition
    334.3k
  3. Who wants results?! ⭐️ The step by step tutorial for this look is in my makeup course (🔗 in bio) Ib: @lisabarcelox #makeuptransition #behindthescenes #avantgardemakeup #makeupart #creativemakeup
    308.9k
Engagement rate benchmark
  • Median
Audience location by country
United States
35.46%
Brazil
5.9%
United Kingdom
5.04%
France
3.71%
Mexico
3.56%
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9. joyce Spakman

The Netherlands

✨ Original creator of porcelain corsets 🏡 Netherlands 🖌️ Designer/ makeup artist 📧 Contact for rentals/ bookings/ custom made. 💜 Buy my styling:

@candymakeupartist
@candymakeupartist
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Get audience breakdown
Followers
548.4k
Fake followers
19.11%
Engagement rate
2.58%
Average Reel plays
183.6k
Audience gender
female
87.15%
male
12.85%
Top performing Reels
  1. 𝓗𝓮𝓼𝓲𝓸𝓷𝓮 Process of this fun makeup look! I will be giving away this headpiece today, Check out my previous post to find out how to get your hands on it! #halloween2023 #reels #makeupideas #statue #fairycore #elves #fairy #fantasy #halloween
    2.6m
  2. Celestial moon heels 🌚                            AHHHH!! there's smoke coming out of the shoes! 🌪️ You don't even know how excited I am about these 😂 Video of the heels with smoke in motion!  there are hidden smoke machines inside the moon heel!                         #monsterhigh #instareels #fashionstatement #heels #extremefashion #moon #cosplay #explore #celestial
    2.2m
  3. ᴀᴍᴍᴜᴛ Happy Halloween 🎃 Process and behind the scenes of this scary Halloween look! 𝕄𝕠𝕕𝕖𝕝 : @barsh_mellow 🖤 #halloweenreels #halloween2023 #reels #creepy #sfx #handmade #incamera #characterdesign #horrorart #foryou
    1.8m
Engagement rate benchmark
  • Median
Audience location by country
United States
40.2%
United Kingdom
7.67%
Brazil
4.16%
France
4.12%
Canada
3.75%
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10. Nikita Rajbhar🤍

India

• 🏠Mumbai 📍 • Professional Makeup artist💄 • Email for paid promotion💌

@nikita_bhardwaj_00
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Get audience breakdown
Followers
544.4k
Fake followers
24.91%
Engagement rate
5.44%
Average Reel plays
120.5k
Audience gender
male
92.06%
female
7.94%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
98.6%
United Arab Emirates
0.31%
Bangladesh
0.17%
Nepal
0.14%
Brazil
0.11%

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11. Mikayla Jane Nogueira

United States

My personal account, feel free to follow. Proud Bryant Alum. I’m an acquired taste MAKEUP: @mikaylajmakeup Tik Tok: Mikaylanogueira Founder @povbeauty

@mikaylanogueira
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Get audience breakdown
Followers
509.1k
Fake followers
9.46%
Engagement rate
2.85%
Average Reel plays
-
Audience gender
female
97.45%
male
2.55%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
77.87%
United Kingdom
7.32%
Canada
5.41%
Australia
2.83%
Ireland
1.13%
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12. Lauren Nicole Jankowski

makeup, mental health & everything else ♡︎ tiktok @ laurenjnicole (3m+) inquiries: lauren@dulcedo.com

@laurenjnicole
@laurenjnicolee
Check contact details
Get audience breakdown
Followers
499.6k
Fake followers
24.58%
Engagement rate
8.98%
Average Reel plays
22.4k
Audience gender
male
27.57%
female
72.43%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
45.98%
United Kingdom
5.84%
Canada
5.01%
India
4.13%
Australia
3.86%
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13. Aayushi Patel

India

💄Pro Makeup Artist & Educator ☎️For Enquiry : 9825323002 📍Ahmedabad, sonal complex, near sanjivani hospital,opp upper crust restaurant,vastrapur

@aayushimakeup
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Get audience breakdown
Followers
494.7k
Fake followers
22.53%
Engagement rate
9.05%
Average Reel plays
172.7k
Audience gender
female
82.23%
male
17.77%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
91.44%
United States
2.03%
Malaysia
1.15%
United Arab Emirates
0.56%
Canada
0.52%
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14. Priyanka Diwate

India

Beauty | Makeup | Lifestyle | Travel 🧿 Makeup artist- @psd_makeup_studio 📍- Dadar Upcoming 10 Days batches: 20th Nov Work-priyanka.blubox@gmail.com

@priyanka_diwate_9867
@priyankadiwate
Check contact details
Get audience breakdown
Followers
478k
Fake followers
20.96%
Engagement rate
2.02%
Average Reel plays
84.7k
Audience gender
female
20.43%
male
79.57%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
98.73%
United States
0.18%
United Arab Emirates
0.16%
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15. Paige Cole

Hair, Locs, Makeup and Prosthetics Artist/HOD.TV/FILM, Commercials, Music. Contact: Team@paigecolemakeup.com 750k+ followers on TIKTOK 🇬🇧🇿🇼🇳🇬

@paigecolemakeup
@paigecolemakeup
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Get audience breakdown
Followers
474.8k
Fake followers
21.45%
Engagement rate
28.22%
Average Reel plays
52.5k
Audience gender
male
9.24%
female
90.76%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
19.64%
United Kingdom
16.47%
Brazil
15.9%
Mexico
9.75%
Italy
4.37%
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16. Kassie

♡ Worlds youngest Makeup Artist ♡ 4.9M on TikTok & 5.8M on YouTube ♡ Account run by mummy @shabandkassie ♡ Subscribe to my YouTube guys 🥰↙️

@official_kassie__
@shabandkassie
Check contact details
Get audience breakdown
Followers
422.4k
Fake followers
23.45%
Engagement rate
8.07%
Average Reel plays
208.2k
Audience gender
male
3.37%
female
96.63%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
32.93%
Brazil
9.07%
United Kingdom
6.49%
India
3.04%
Australia
3.01%
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17. Taipei

📚 Fashion and beauty history + styling 💄 Drag makeup tutorials 🌉 SF Bay Area 📥 taipeidragqueen@gmail.com

@taipeiqueen
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Get audience breakdown
Followers
383k
Fake followers
17.31%
Engagement rate
2.77%
Average Reel plays
140.2k
Audience gender
male
24.76%
female
75.24%
Top performing Reels
  1. We need to break down the history of this bizarre queer camp classic… Video description: Taipei is a drag queen in dark victory, rolls hair and a shoulder padded jacket. The video is in black-and-white. She describes the backstory behind the book and film Mommie Dearest. #campfilm #campy #cultclassic #mommiedearest #joancrawford #queerhistory #lgbthistory #razzie #fayedunaway #filmhistory #moviehistory
    1.4m
  2. Did I do a good job? This is my first try doing scene ( ^ω^ ) Video description: Taipei is a drag queen in a blue sweatshirt and beige wig cap in front of a gray background. She walks through steps to apply a dramatic scene make up look, with a dark black smoky eye, pale nude lips, and pink leopard print detail while showing reference images. She ends the video in a tease up black and pink hairstyle and a sleeveless T-shirt with lots of accessories. #scenegirl #scenemakeup #scenehair #scenecore #emomakeup #2000smakeup #2010smakeup #dragqueenmakeup #dragmakeup #beautyhistory
    658.4k
  3. How is this makeup so minimal but so pretty 🥺. Video description: Taipei is a drag queen in a blue sweatshirt and wig cap in front of a gray background. She walks her steps to apply a 1940s make up look while showing reference images. She ends the video in a dark red shoulder padded jacket, and victoryroll hairstyle, and the video transitions from color to black-and-white. #1940s #dragmakeup #40smakeup #vintagemakeup #oldhollywoodglamour #dragqueenmakeup #ritahayworth #joancrawford #fashionhistory #makeuphistory
    519.4k
Engagement rate benchmark
  • Median
Audience location by country
United States
52.43%
Brazil
5.65%
United Kingdom
5.17%
Canada
4.03%
Mexico
3.16%
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18. Sari Pathania

India

Makeup | Hair | Fashion | Skincare Travel vlogs @sarivibes33 Makeup Artist @sarii_makeupartist 300k+Youtube 👇

@saripathania33
@saripathania33
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Get audience breakdown
Followers
381k
Fake followers
11.47%
Engagement rate
3.66%
Average Reel plays
217.8k
Audience gender
female
78.29%
male
21.71%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
82.01%
Pakistan
4.32%
Canada
3.91%
United States
2.51%
Australia
1.67%
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19. Ella Does Fx

United Kingdom

Horror & Makeup Enthusiast 🤡 ✉️ Business/PR: elladoesfx@intheknowglobal.com 🐰🌱 Cruelty-Free Makeup Only 🎨 Self Taught 🇬🇧 Liverpool, UK

@elladoesfx
Check contact details
Get audience breakdown
Followers
357k
Fake followers
17.72%
Engagement rate
2.02%
Average Reel plays
87.2k
Audience gender
female
90.14%
male
9.86%
Top performing Reels
  1. Give this to Kevin 🖌️ Been wanting to jump on this trend for sooo long and it’s took me almost a year to finish this! Who’s excited for all the Halloween makeups? 🙋🏼‍♀️ . . . #sfxmakeup #makeuptransition #makeupchallenge #halloweenmakeup #transformation #cosplay #viral #trendingreels
    1.3m
  2. SSSSSSMOKIN 🔥 Jim Carrey’s The Mask Makeup!!! 💚 This was sooo much fun to film! Massive thank you to @littlejohnsfx for making me another two incredible pieces for this video! If you’re not following him already then go show him some love!!! 🫶🏻 Got so much Mask content coming up for you guys I can’t wait to show you 🥳 Products Used: @ccbeauty_official - Creme Paint Stick in shade ‘ogre green’ @nyxcosmetics_uk - Epic Ink Liner in black @plouise_makeup_academy - Droplet of Magic Palette @colourpopcosmetics - New Money Palette @littlejohnsfx - Mask/Prosthetics Bald Cap from my Etsy Shop . . . #sfxmakeup #makeuptransformation #makeupartistuk #makeuplook #jimcarrey #themask #cosplay #viral #trendingreels
    1.1m
  3. HIYA GEORGIE 🎈 AHHHH my first Pennywise makeup!!! I’ve done girly pennywise’s before but never him himself 🤡 I loveeee how this turned out, he was so fun to play as well 🫶🏻 Using the @mehronmakeup cream paint sticks and paradise AQ palette 🎨 . . . #sfxmakeup #makeupartist #creativemakeup #clownmakeup #pennywise #halloween #cosplay #viral #trendingreels
    682.5k
Engagement rate benchmark
  • Median
Audience location by country
United States
29.91%
Brazil
11.15%
United Kingdom
7.09%
Russia
4.37%
Italy
3.03%
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20. N Asifa

India

Fashion | Lifestyle | Makeup Enhancing Features,not changing faces.❤️ ⬇️Business, PR, Bookings 📧: makeupbyasifa1@gmail.com

@asifaartistry
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Get audience breakdown
Followers
341.4k
Fake followers
14.99%
Engagement rate
7.62%
Average Reel plays
1.1M
Audience gender
female
73.49%
male
26.51%
Top performing Reels
  1. Oru kutty change- from get ready with me to get ready with us. How’s our Mom- Daughter Duo?❤️ lemme know in the comments 🫂. Ifa’s first Eid - She has brought so much love and happiness into our lives. Everything went wonderfully this Eid with our little one, but my heart feels incomplete as my husband had to leave for Sri Lanka on such short notice. I miss him so much already @irfansview 🫂❤️. Product details: My outfit : @stylebazaarexhibitions Ifa’s outfit : Boston, Purasaivakkam. Ifa’s lotion : @cetaphil_india Concealer: @tartecosmetics Foundation: @diorbeauty Blush : @rarebeauty Lip : @maybelline Amazonion shade. Highlighter: @maccosmeticsindia Will meet you in my next reel. Until then, sending all my love and prayers. Ps: It wasn’t easy handling her🫠. I did it✨💃🏻 #asifairfan #asifaartistry #makeupartist #grwm #ifairfan
    390.8k
  2. This Eid is extra special for us because it marks our daughter’s very first Eid celebration❤️. This Eid is unlike any other because it’s our first eid as parents. This feeling is so different, emotional and meaningful. ❤️ How’s the look? To make this day more special, I contacted @fascinodresses_by_shyn to design our outfits in the same color. Your work just added a meaningful touch to the celebration.❤️ loving it! Thanks for the speed delivery ✨. #eidmubarak #asifairfan #family #ramzan #love
    365.2k
  3. Happy Diwali from Ifa❤️😍 #ifairfan #irfansview #love #ifababy #outfit
    300.5k
Engagement rate benchmark
  • Median
Audience location by country
India
74.87%
Sri Lanka
9.56%
Malaysia
4.83%
United Arab Emirates
2.79%
Singapore
1.4%
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