Top 20 American Makeup Influencers on Instagram (Sep 2026)

See makeup creators with possible affiliate signals

We found 284 makeup Influencers in United States
These influencers mention 'makeup' in their Instagram bio and have audiences primarily in United States. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
09/07/2026
profile picture

1. Cristal Lopez

United States

FASHION | MAKEUP | HAIR 🫧 @fashionnova Ambassador 📧𝕘𝕝𝕠𝕨𝕚𝕟𝕘𝕔𝕖𝕖@𝕘𝕞𝕒𝕚𝕝.𝕔𝕠𝕞 🌿TIKTOK 2.7 Million : 𝕔𝕖𝕖_𝕘𝟙𝟛

@glowing_cee123
Check contact details
Get audience breakdown
Followers
683.4k
Fake followers
18.72%
Engagement rate
3.21%
Average Reel plays
192.4k
Audience gender
female
95.6%
male
4.4%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
65.78%
Mexico
17.35%
Brazil
1.87%
Colombia
1.59%
Venezuela
1.25%
profile picture

2. Olivia Reeves

United States

💉Anesthesia 10+yrs | CRNA Hop in🚗😎 Mom x3• makeup•medicine•life, but make it fun 🤣 👇🏼Colormatch for makeup Oliviareeves@select.co

@the_o.crew
Check contact details
Get audience breakdown
Followers
523.7k
Fake followers
12.47%
Engagement rate
2.17%
Average Reel plays
333.6k
Audience gender
female
85.14%
male
14.86%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
92.99%
Canada
1.68%
United Kingdom
0.84%
Puerto Rico
0.42%
Mexico
0.42%
profile picture

3. Mikayla Jane Nogueira

United States

My personal account, feel free to follow. Proud Bryant Alum. I’m an acquired taste MAKEUP: @mikaylajmakeup Tik Tok: Mikaylanogueira Founder @povbeauty

@mikaylanogueira
Check contact details
Get audience breakdown
Followers
501k
Fake followers
9.28%
Engagement rate
3.7%
Average Reel plays
-
Audience gender
female
97.32%
male
2.68%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
78.55%
United Kingdom
6.57%
Canada
5.22%
Australia
2.96%
Ireland
0.93%
profile picture

4. Taipei

United States

📚 Fashion and beauty history + styling 💄 Drag makeup tutorials 🌉 SF Bay Area 📥 taipeidragqueen@gmail.com

@taipeiqueen
Check contact details
Get audience breakdown
Followers
396.7k
Fake followers
18.15%
Engagement rate
2.13%
Average Reel plays
72.5k
Audience gender
female
74.41%
male
25.59%
Top performing Reels
  1. Did I do a good job? This is my first try doing scene ( ^ω^ ) Video description: Taipei is a drag queen in a blue sweatshirt and beige wig cap in front of a gray background. She walks through steps to apply a dramatic scene make up look, with a dark black smoky eye, pale nude lips, and pink leopard print detail while showing reference images. She ends the video in a tease up black and pink hairstyle and a sleeveless T-shirt with lots of accessories. #scenegirl #scenemakeup #scenehair #scenecore #emomakeup #2000smakeup #2010smakeup #dragqueenmakeup #dragmakeup #beautyhistory
    658.4k
  2. The historical revisionism is just too much 😤. Video description: Taipei is a drag queen in short dark hair and dramatic 1920s make up wearing a sleeveless satin dress with a fabric flower. The footage of her is in black-and-white. She describes how the costumes in several Hollywood movies have warped the public’s perception of 1920s fashion, while showing stills from these movies to illustrate her points. #flappercostume #flapperdress #20sfashion #1920s #moviecostumes #filmhistory #singinintherain #greatgatsby #fashionhistory
    216.8k
  3. It’s a tale as old as time: rich people are always looking for new ways to differentiate themselves from the working class 🏝️. Video description: Taipei is a drag queen in mid length curly brown hair with white flowers pinned in, dramatic purple 70s makeup, and a white and navy jumpsuit in front of an orange background. The video has a dreamy filter. She describes the history of tanning as a mainstream western beauty trend while showing reference images to illustrate her talking points. #tanning #tanningsalon #fashionhistory #skincancerawareness #sunscreeneveryday #sunprotection #beautytrends #vintagebeauty
    158.5k
Engagement rate benchmark
  • Median
Audience location by country
United States
51.88%
United Kingdom
5.61%
Brazil
5.35%
Canada
4.75%
Mexico
3.02%
profile picture

5. LOGAN NICOLE MUA

United States

i do makeup 🪄

@logannicolemua
Check contact details
Get audience breakdown
Followers
374.4k
Fake followers
21.67%
Engagement rate
9.06%
Average Reel plays
412.9k
Audience gender
female
95.4%
male
4.6%
Top performing Reels
  1. Get glam with me🫶🏻 Mua: @logannicolemua PRODUCT DETAILS: @narsissist light reflecting foundation in “santa fe” @hudabeauty color corrector in “peach” @pinkhoneyuk bronzing face frosting in “cookie butter” @juviasplace liquid blush in “pink lady” @onesize concealer in “light 1” @hudabeauty easy bake powder in “poundcake” @fentybeauty sun stalk’r bronzer in “private island” @glambymajha powder blush in “blossom pink” @anastasiabeverlyhills glow seeker highlighter @urbandecaycosmetics brow blade in “cool cookie” @stilacosmetics heavens dew all over glimmer in “silverlake” @toofaced killer liner in “turquoise” @makeupbymario lip liner in “travis” @sephoracollection lip stain in “32” @milkmakeup lip gloss in “soul search”
    4.4M
  2. If only it really took 6 seconds to get into a full glam😭🤍
    4.2M
  3. Get glam with me🖤 Mua: @logannicolemua
    3.8M
Engagement rate benchmark
  • Median
Audience location by country
United States
75.22%
Nigeria
3.93%
South Africa
3.64%
United Kingdom
1.67%
Brazil
1.6%
profile picture

6. Kourtni Brandy

United States

Beauty | Lifestyle | Business CEO @bleurougecosmetics_ Struggling with makeup? 🫣 ⬇️ $5 makeup tutorials available ⬇️

@officialkourtnib
Check contact details
Get audience breakdown
Followers
317.8k
Fake followers
16.4%
Engagement rate
6.82%
Average Reel plays
28.3k
Audience gender
female
86.3%
male
13.7%
Top performing Reels
  1. It’s Summer Sunday🥳🥳 Glam time❗️ Click the link in my bio to purchase ❤️ Hairstylist: @aaliyahrozeexperience Wig: @kendrasboutique
    153.9k
  2. People will analyze your entire picture but won’t like or comment🥴🤣 Im glad they zoomed in on my $5 makeup tutorials tattoo because I gotta let the world know how good my visual tutorials are❤️🤞🏾 Click the link in my bio to purchase 🔗 #Atlmua #atlmakeupartist #atlantamakeupartist #atlantamua #chicagomua muaatl explore fyp foryou makeuplovers celebritymua celebritymakeupartist
    138.1k
  3. It’s Summer Sunday🥳🥳🥳🤪❗️and GUESS WHAT she is finna learn how to do her own makeup with my $5 visual makeup tutorial🥲🤭 Click the link in my bio to grab yours now!! Hair done by @aaliyahrozeexperience Hair from @kendrasboutique #Atlmua #atlmakeupartist #atlantamakeupartist #atlantamua #chicagomua muaatl explore fyp foryou makeuplovers celebritymua celebritymakeupartist
    68.5k
Engagement rate benchmark
  • Median
Audience location by country
United States
93.36%
Jamaica
1.02%
Puerto Rico
0.51%
United Kingdom
0.44%
Canada
0.44%
profile picture

7. Blanca J Soto

United States

blancaj@outloudtalent.com C L I C K H E R E ↓

@iblancaj
Check contact details
Get audience breakdown
Followers
271.7k
Fake followers
19.37%
Engagement rate
2.44%
Average Reel plays
185.1k
Audience gender
female
90.11%
male
9.89%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
82.32%
Mexico
13.82%
Canada
0.36%
India
0.18%
Italy
0.15%
profile picture

8. mel_schmidtt

United States

fashion | makeup 18 fsu ‘30

@melanie_.schmidt
Check contact details
Get audience breakdown
Followers
265.6k
Fake followers
9.33%
Engagement rate
2.77%
Average Reel plays
301.6k
Audience gender
female
94.79%
male
5.21%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
78.97%
Canada
4.23%
United Kingdom
3.61%
Mexico
1.75%
Brazil
1.13%
profile picture

9. Maddie Grabert | Makeup Artist

United States

living proof of His grace♡ 📍New Orleans & Beyond ✨TikTok-maddiegmua 💌Brands| maddie.grabert@the.team 🤍WEBSITE Bookings ONLY ↓

@maddiegmua_
@maddiegmua
Check contact details
Get audience breakdown
Followers
262.1k
Fake followers
11.81%
Engagement rate
2.9%
Average Reel plays
168.9k
Audience gender
female
84.74%
male
15.26%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
98.69%
United Kingdom
0.24%
Cuba
0.12%
Australia
0.12%
Saint Lucia
0.12%
profile picture

10. bri bean

United States

♥︎ digital diary ♥︎ DM to book a tattoo: @brobeanzs 📍El Centro, Ca ✉️: brobeansz18@gmail.com

@brobeansz
Check contact details
Get audience breakdown
Followers
202k
Fake followers
17.49%
Engagement rate
4.87%
Average Reel plays
341.2k
Audience gender
female
61.27%
male
38.73%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
60.78%
Mexico
3.93%
Brazil
3.49%
United Kingdom
3.38%
Italy
2.16%

Search & filter 350M+ influencers

Find creators with the perfect audience for your brand using Modash's discovery tools. Try for free, with no credit card required.

profile picture

11. sabrina

United States

performer • no makeup, all natural get in touch! 💌 svbinquiries@gmail.com

@sabrinavonb
@sabrina.von.b
Check contact details
Get audience breakdown
Followers
182k
Fake followers
14.44%
Engagement rate
4.33%
Average Reel plays
433.8k
Audience gender
female
66.51%
male
33.49%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
78.77%
United Kingdom
3.45%
Australia
1.26%
Japan
1.26%
China
1.26%
profile picture

12. 𝓜𝓪𝓴𝓮𝓾𝓹 𝓑𝔂 𝓐𝓵𝔂𝓼𝓸𝓷 𝓡𝓸𝓼𝓮

United States

Hi beautiful 🤍| 24 | AZ & LA | TikTok: alyrosemakeup (600K+) 💌: alyrosemakeupmgmt@gmail.com

@alyrosemua
Check contact details
Get audience breakdown
Followers
148.8k
Fake followers
15.65%
Engagement rate
4.11%
Average Reel plays
106k
Audience gender
female
93.34%
male
6.66%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
65.22%
United Kingdom
4.96%
Canada
3.76%
Australia
2.96%
Germany
1.82%
profile picture

13. Lindy ♉︎

United States

ATX 🌵 ⭑ Makeup Artist ⭑ UGC/Collabs: Lindy@glistenmgmt.com Freelance: DM

@dodgygrl
Check contact details
Get audience breakdown
Followers
137.9k
Fake followers
20.29%
Engagement rate
6.32%
Average Reel plays
42.1k
Audience gender
female
88.34%
male
11.66%
Top performing Reels
  1. First one was literally commissioned by KoRn so it obv had to go first for “rockstar makeup” ideas. WHICH LOOK IS UR FAV? #rockstarmakeup #rockstargf #grungemakeup #gothmakeup #grungeaesthetic #makeupideas #makeupinspo #creativemakeup #avantgardemakeup #altmakeup
    520.5k
  2. It’s called zero cool which is actually very cool #discontinuedmakeup #expiredmakeup #maccosmetics #metalliclipstick #greenlipstick
    38k
  3. When I told my mom that I had been told I was in psychosis she said “I think I’d know if my daughter was a weirdo” lol girl. Eyes are @trixiecosmetics x @brittany_broski palette and lashes cut up for bottom lashes Lips are @glisten_cosmetics grape lip stain @maccosmetics nightmoth pencil and @colourpopcosmetics Bella twilight lip oil ($ off: DUPETHAT) Necklace is @regalrose ($ off: DODGYGRL15) Autumn makeup, autumnal goth, autumn goth, fall makeup, fall goth makeup, orange makeup, makeup tutorial #fallmakeuplook #altmakeup #makeupinspo
    30.1k
Engagement rate benchmark
  • Median
Audience location by country
United States
59.21%
United Kingdom
5.05%
Mexico
4.59%
Canada
3.58%
Brazil
3.33%
profile picture

14. Josephine Morgan ʚ♡ɞ📍LA MUA

United States

⭐️ MAKEUP ARTIST in LOS ANGELES 🧡 Ulta Beauty Collective ‘25/‘26 Josephine@thelilacagency.com NEW VIDEO👇🏻👇🏻

@dose_of_jos
Check contact details
Get audience breakdown
Followers
136.4k
Fake followers
22.42%
Engagement rate
2.17%
Average Reel plays
64.4k
Audience gender
female
91.75%
male
8.25%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
71.22%
Mexico
3.86%
United Kingdom
3.7%
Canada
2.61%
Brazil
2.28%
profile picture

15. irena

23🐰 youtube streaming and makeup tutorials :) business inquiries- katie@grail-talent.com thank you for being here🤍

@notirena
@notirena_
Check contact details
Get audience breakdown
Followers
122.5k
Fake followers
22.94%
Engagement rate
9.93%
Average Reel plays
12k
Audience gender
female
76.92%
male
23.08%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
55.26%
Brazil
7.92%
United Kingdom
4.63%
France
2.93%
Canada
2.78%
profile picture

16. lauren servideo

United States

i fake it so real i am beyond fake makeup page: @coscuration

@servideo
Check contact details
Get audience breakdown
Followers
120.7k
Fake followers
16.92%
Engagement rate
3.43%
Average Reel plays
80.3k
Audience gender
female
72.48%
male
27.52%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
78.14%
Canada
4.59%
Australia
3.8%
United Kingdom
3.34%
Italy
0.77%
profile picture

17. Kay 🇬🇭 | Content Creator

United States

A girl who ❤️s Jesus & Makeup ✝️ Tiktok: @beautyandgracebyk| 590K+ 📍NC Business/PR:Beautyandgracebyk@gmail.com

@beautyandgracebyk
@Beautyandgracebyk
Check contact details
Get audience breakdown
Followers
115.4k
Fake followers
20%
Engagement rate
8.96%
Average Reel plays
125.2k
Audience gender
female
86.16%
male
13.84%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
57.55%
United Kingdom
6.29%
Canada
5%
Australia
2.57%
Brazil
2.27%
profile picture

18. ♡𝕮𝖍𝖆𝖓𝖊𝖑 𝕯𝖎𝖆𝖇𝖑𝖆♡

United States

♥️LOS ANGELES♥️ Tattoo Artist + Makeup Lover @blendbunnycosmetics x Diabla palette OUT NOW 💋

@chanel_diabla
Check contact details
Get audience breakdown
Followers
95.3k
Fake followers
18.18%
Engagement rate
3.15%
Average Reel plays
13.9k
Audience gender
female
89.26%
male
10.74%
Top performing Reels
  1. Cnty xenomorph tattoo for Cat 🖤 *Edit: Inspired by @officialjonathandavis of @korn_official ‘s mic stand and other HR Giger pieces. This was not based on the new skullector xenomorph, but I do loooove the @monsterhigh collab and would love to make a custom that is closer to their design :) Discounts on all things spooky for October, extra love for anything HR Giger inspired 💋 Always made with TLC
    40.1k
  2. I ONLY get my ears pierced at Home Depot 🩸🎀 LUV U @nickkroll 🩸🎀 @bigmouthnetflix FOREVER!!!🩸🎀
    20.4k
  3. @blendbunnycosmetics x @meicrosoft collection is a total DREAM ♥️ Thank you @blendbunnycosmetics for sending it to me 💋 It’s been foreverrrrr since I’ve posted anything makeup related, I forgot how much fun it is to film the process! #makeuptutorial #blendbunnycosmetics
    13.8k
Engagement rate benchmark
  • Median
Audience location by country
United States
63.24%
Mexico
5.41%
United Kingdom
5.04%
Canada
3.37%
Brazil
3.24%
profile picture

19. Stephanie Nicole

United States

🌁Southern CA based Makeup Junkie/YouTuber employed in the Pro Beauty Industry. Lover of Salt & Vinegar Chips ✌🏻️ ❤️ 💌StephanieNicolePR@icloud.com

@sf_stef
Check contact details
Get audience breakdown
Followers
87.4k
Fake followers
19.75%
Engagement rate
3.62%
Average Reel plays
-
Audience gender
female
94.72%
male
5.28%
Top performing Reels
  1. Hey guys! I wrote some long ass explanation as to where I have been. Me...long winded...nooooo 😜. Just scroll over through these pics. I dropped the sound out of the video in the second clip, because it was to my mother. Don’t mind the moving mess haha. I hope you all are staying as safe & sane as can be. Miss you guys. ❤️
    16.1k
  2. I lost my puppy today after almost 18 years. My heart is broken. Dior lived a long, happy life. I was lucky to have her. Got her my senior year of college in 2003. She was so young I had to bottle feed her for 2 weeks. She moved from Boston, to Arizona, to San Francisco, to Southern CA with me. Dior was my adventure partner, & at times, my only friend in new cities. She taught me how to take care of something other than myself & she was around for every major event in my adult life, thus far. I kissed her probably 100 times a day haha. The pain I feel now is worth all the love & memories I got to share with her over the years. Wish pets lived as long as we do. I loved her very much. Hug & kiss your pets extra tonight. ❤️
    13.6k
  3. This was the last slide I forgot to add to my last post 😬 if you are just seeing this, please read my last post for context. Thank you for all of your positivity & support. This thing has fucked with my emotions so much, I literally cry now at anything nice or kind haha 😭😂❤️ Who am I? Haha. I appreciate you all. Please know, not just with me, but towards anyone, it takes a very special person to take the time to lift others up, especially in crazy times, like now. SO THAT’S YOU! You’re amazing🙏🏻❤️
    9.8k
Engagement rate benchmark
  • Median
Audience location by country
United States
63.78%
United Kingdom
6.98%
Canada
5.3%
Australia
4.11%
Mexico
1.43%
profile picture

20. Michelle Pak

United States

Gabi Solís of OC 💐 📍OC/LA PR | michellepak@cmgworldwide.com @dainteehouse Outfits, makeup and favs ⬇️

@michelle.pakk
@michelle.pakk
Check contact details
Get audience breakdown
Followers
84.8k
Fake followers
18.38%
Engagement rate
2.55%
Average Reel plays
31.8k
Audience gender
female
97.35%
male
2.65%
Top performing Reels
  1. In my Gaby Solís era 👑💖 dream girl university available for purchase in bio #dreamgirl #gabysolis #desperatehousewives #porsche911 #mercedesbenz
    254.1k
  2. As a matter of fact, i do! 👑 LADIES!! Stop letting men trick you into thinking theyre as good as it gets! Dont let a dusty keep you from finding your husband!! (Also no hate to the guy on the phone, we were young and i found this old video and figured id post it, because if 18 year old me knew my current reality, she wouldnt have let these comments get to her, thats why i dont want them to get to you either) your prince is out there, the right guy WILL treat you better 💖💖#relationshipadvice #engagements #monaco #datingadvice #highstandards
    619.8k
  3. I hope every girl who was once made fun of for being “extra” is now living her most fabulous life 💖❤️ I started setting the intentions for this life 10 years ago, thank you 17-year-old me, for believing before the proof existed. 💖 #2016 #2016makeup 2016throwback
    298.9k
Engagement rate benchmark
  • Median
Audience location by country
United States
67.61%
Canada
2.84%
Mexico
2.68%
United Kingdom
2.53%
Australia
1.78%

Frequently asked questions

End-to-end influencer marketing platform for Shopify

14-day free trial • No credit card required