Lesson 1
The strategy
The foundations of this series. A 4-minute overview of what we'll cover in these 7 videos including setting goals, finding partners, reaching out, tracking success, and more. Start here.
Lesson 2
Setting Goals
Not setting goals is one of the top mistakes when starting out in influencer marketing. What does success look like for you? For example, how many customers do you need to convert from this channel? Here's some thoughts on how you can approach this.
Lesson 3
Preparing for Launch
Having a game plan & a process in place ready to launch is critical. In this video, you'll learn what you need to be thinking about (e.g. how to compensate creators), and how to maximize your chances of success using smaller-scale tests.
Lesson 4
Choosing the right Partners
Learn how to find your first influencer partners that can perfectly reach your target audience. We look at quantitative factors (which metrics are important, what audience sizes to start with) as well as qualitative factors, for example value alignment & content quality.
Lesson 5
Recruiting
It's time to start contacting influencers. This video will help you put on your sales hat, persevere, and negotiate great deals for your brand. It covers advice on reaching out to creators, following up, and scaling.
Lesson 6
Relationship Management
The more influencers you recruit, the more time it can take up to manage day-to-day communication & relationship management with creators. In this video, you'll learn how to manage this effectively, without the need to hire a huge team.
Lesson 7
Measuring Success and Optimizing
It's all about return on investment. Learn how can you attribute sales & other metrics to your influencer marketing channel using different techniques like promo codes, trackable links, and more.
And no, Avery still hasn't changed his shirt.
