Engagement rates vary a lot depending on the follower count, the niche, and the type of content. TikTok as a platform typically gets very good engagement rates. As a broad benchmark:
- 0.66%-2.3% is considered standard,
- 2.3%-3.96% is considered good,
- 3.96% and anything above would be exceptional.
Remember to compare apples to apples. Compare TikTok accounts that are similar in terms of follower count, and audience where possible, instead of using generalized benchmarks.