Top 20 Ethical Fashion Influencers on Instagram (Mar 2026)

We found 79 ethical fashion Influencers
These influencers mention 'ethical fashion' in their Instagram bio. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
03/08/2026
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1. Liliane Ford

United States

📍DC • Hair, Lifestyle, Ethical Fashion 📧media@lilianepearlstudios.com 🫶🏽So glad you’re here, we glow together now 🌱 God don’t play about me

Followers
115.6k
Fake followers
21.04%
Engagement rate
1.08%
Average Reel plays
23.2k
Audience gender
male
4.75%
female
95.25%
Top performing Reels
  1. 4.9m
  2. 1.6m
  3. 1.2m
Engagement rate benchmark
  • Median
Audience location by country
United States
60.92%
Nigeria
6.64%
France
3.31%
Kenya
3.16%
United Kingdom
3.09%
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3. THE RE:DIRECTORY

United Kingdom

LEIGH 🍉 #secondhand #thrifted #sustainablefashion #sustainableliving. Ethical small businesses, fashion industry facts, tips for slowing down.

Followers
85.5k
Fake followers
15.24%
Engagement rate
1.44%
Average Reel plays
45.6k
Audience gender
male
4.58%
female
95.42%
Top performing Reels
  1. 231.4k
  2. WE ALL DESERVE BETTER.... ...whilst the aim of this page is to encourage us all (myself included) to slow down, and disengage from the exploitative ff system wherever possible, so our £ doesn't contribute to systems and people's (billionarses) pockets who give not one toss about the present or the future for ALL people and planet. Even if that's not your main priority, I REALLY want people to look behind the veil of shiny marketing, and see what good (or in this case sh*t) looks like at any and every price point, irrespective of your budget. Seeing this IRL reconfirmed my initial thoughts from viewing online. Topshop was always ff yes, even in it's first iteration and heyday, but the levels it is now at are wholly representative of the low standard ff continues to benchmark at in order to cut costs and secure the highest margin/ profit possible. The reason this has become so nonchalantly commonplace is because ff has irrevocably shifted our concept of what quality looks like by literally flooding our homes and the market (inc. secondhand) with worse and worse standards, to the point now that it is purported most of Gen Z and Gen Alpha have little understanding of how items can and should be properly constructed. So WHY, would Liberty, a company whose entire foundations and mission to this day has been built upon prioritising craftmanship, pushing innovative design and concept, choose to host and sell a brand clearly displaying it's like of values through it's aesthetics and quality? I know the answer. I understand that £££ (significant amounts no doubt) has driven this. But whilst Liberty may rationalise it to themselves by saying that this opens up the world of Liberty to a younger, lower budget customer, what we all know is true is that it's an actual sell out when there are literally 100's of way more progressive, stylish and ethical brands who could sit in this space, aligning and reinforcing the Liberty values.
    193.9k
  3. "At M&S we recognize that all materials have an impact on the environment. We are dedicated to converting all of our core materials to their preferred alternatives by 2025. Since cotton, polyester and man made cellulosic fibres make up 80% of the raw materials used in our Clothing & Home ranges, we are committed to replacing these core fibres with their preferred alternatives This is a quote from M&S Sustainability report. A report that reads well, if you like to NOT dig, or question, or indeed just compare their words with the actions of the literal product they are producing in their hundred of millions each year (apparently 320 million!!) I focused on knits but in ALL retailers, I would implore you to push past the fancy marketing swing tickets intended to woo you and distract from the audacious low quality fabric compositions, which are quite frankly, the clothing equivalent of a fishbowl cocktail for a tenner in Benidorm... and head straight for the composition labels on the inside of everything you might be considering as a decent spend of your £. To apply nuance, it can be argued that "some" synthetics are used for strengthening some fibre compositions, and also offer vegan, allergen options to consumers. I would counteract that by saying that yes, all those reasons are valid, but not in the volumes and qualities being thrown out by brands, ready to become tomorrow's landfill in record time. Chief Exec Stuart Machin was paid £7.1m for the 52 weeks to 29 March 2025, up from £5.1m the year before (+39% y-o-y) M&S is the largest UK retailer, with 10.5% of the UK clothing market share. Sales of £13.9 billion up to March 2025, with profit before tax of £512 million. They can afford to do better, they choose NOT to. The fact I could find very little that wasn't polyester/ plastic/ synthetic based in womenswear, even though the shop was rammed with more styles than you could imagine speaks volumes about their priorities. This is profit over planet & people, this is planned obsolescence to keep you buying and replacing. Like M&S? Vinted 10's of MILLIONS OF ITEMS from £1! Even better, old school St Michael is where you'll find incredible quality.
    16.3k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
66.58%
United States
9.91%
Australia
2.85%
Ireland
2.06%
Canada
2.04%
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4. Katie Hovell

United States

✏️ Teacher ✨Formerly KatiesCreativeClassroom 📚 Books 🌸 Crafts 🎀 Ethical Fashion ☕️ Mom Life

Followers
33.8k
Fake followers
19.54%
Engagement rate
31.44%
Average Reel plays
6.6k
Audience gender
male
3.33%
female
96.67%
Top performing Reels
  1. 458.1k
  2. 22k
  3. 7k
Engagement rate benchmark
  • Median
Audience location by country
United States
34.94%
Brazil
6.31%
Italy
6.1%
Poland
4.56%
Spain
4.43%
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6. Noa ⋆ Vegan Fashion 🌱

I tell stories about vegan, ethical & sustainable fashion Social media & marketing consultant • Host • UGC Model rep. by @iconic_mgmt & @yuligroup

Followers
20.6k
Fake followers
37.2%
Engagement rate
1.12%
Average Reel plays
7.5k
Audience gender
female
53.11%
male
46.89%
Top performing Reels
  1. 2.8k
  2. 2.1k
  3. -
Engagement rate benchmark
  • Median
Audience location by country
United States
23.09%
United Kingdom
9.88%
Israel
4.97%
Italy
4.71%
India
4.43%
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7. stevienicholson

🌟Former member of Hi-5🙋🏼‍♂️🌟 🌟Best selling author @superdudesofficial🌟 🌟Ethical Fashion Label - @youmeilabel 🌟 🌟Number 1 Kids App @gigglebuttonapp 🌟

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8. SHIVONNE•Fashion & Lifestyle

Choose Faith Over Fear🙏🏽 The Universe Is Abundant✨ #SoliDeoGloria 🐟 Shop My Ethical Brands:@shivonnesuberolabel @lovinmeclothing PR/Collab: DM/Email

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9. Thatch Wears 🌿 #ThatchTribe

United Kingdom

🌿 Organic | Ethical | Slow Fashion 👕 Gender-neutral | Made in Wales ✨ Join the #ThatchTribe → @ThatchWears ⬇️ BRAND INSTAGRAM ⬇️

Followers
16.7k
Fake followers
18.33%
Engagement rate
3.49%
Average Reel plays
-
Audience gender
male
33.48%
female
66.52%
Top performing Reels
  1. 821
  2. 637
  3. 505
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
88.85%
Spain
3.3%
United States
1.52%
India
0.76%
Greece
0.51%
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10. karlie

United States

+ climate justice, plants, ethical fashion + imperfect sustainability 📍portland, or ✉️ imperfect.sustainability@gmail.com

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11. Care Wears

United Kingdom

🍭Vibrant, Ethical, Organic & Vegan Fashion 🌸Designed and Hand-Printed in London 💅🏼Made with 100% Girl Power 🎀 1 Woman Business 🌍Worldwide Shipping

Followers
10.7k
Fake followers
27.22%
Engagement rate
1.1%
Average Reel plays
3.4k
Audience gender
female
87.86%
male
12.14%
Top performing Reels
  1. 7.3k
  2. 1.4k
  3. This week is #fashionrevolutionweek, a movement on a mission to make the fashion industry safer and fairer for its workers and our planet. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Fashion Revolution Week marks the anniversary of the collapse of Rana Plaza building on the 24th April 2013. In this tragic event more than 1100 garment workers lost their lives and another 2500 were injured. The victims were primarily young women. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ @fash_rev campaigns for safety, transparency, equality, fair wages, sustainability and amplifying of marginalised voices within the fashion industry, to name a few of the core issues. This is why we ask “Who Made My Clothes?” and “What’s In My Clothes?”. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ At Care Wears, ethics have always been at the very core of what I do. From the very beginning, I have only used ethically and sustainably produced garments certified by organisations such as @fairwearfoundation, @peta, and @globalorganictextilestandard among others. This ensures safety and ethical practices within the supply chain. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ These garments are then screen printed by myself with designs made by me. All the finishing touches, like packing your orders or sewing neck labels and attaching tags is also all done by hand by myself 💕 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The goal for the future of Care Wears is to grow in the most sustainable way possible and doing what I can to bring about positive change in the fashion industry. As always I’m extremely grateful for all of you for allowing me to pursue that goal! 💕 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #whomademyclothes #whatsinmyclothes #fashrev #ranaplaza #ethicalclothing #ethicallymade #sustainableclothing #sustainablefashionblogger #sustainablefashion #veganclothing #imadeyourclothes #wemadeyourclothes #fashionindustry #sustainabilitymatters #sustainabilitygoals #sustainablefashionbrand #ethicalfashionbrand #ethicallymadeclothing #fashionrevolution #fashionrevolutionday #fashionrevolutionweek2021 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
    859
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
56.1%
United States
16.69%
Australia
3.03%
Canada
2.86%
Spain
2.82%
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13. Irina V. Pantaeva

Creator of the PEACEFUL WARRIORS UNITED Art-Couture ethical fashion. @imgmodels @models1 @visagemodelszurich

Followers
9.4k
Fake followers
28.16%
Engagement rate
2.62%
Average Reel plays
3.3k
Audience gender
male
39.11%
female
60.89%
Engagement rate benchmark
  • Median
Audience location by country
Russia
39.55%
United States
29.27%
Brazil
2.63%
United Kingdom
2.55%
France
1.99%
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14. Leanne Mai-ly Hilgart

United States

Vegan forever for always #fortheanimals 💁🏻‍♀️💕 🐑 Ethical Fashion Designer SF | Launching @animalpeople.co Founded 1st Vegan Fashion House @vaute_nyc

Followers
8.7k
Fake followers
27.21%
Engagement rate
2.67%
Average Reel plays
4.9k
Audience gender
male
23.98%
female
76.02%
Top performing Reels
  1. Hello friends (& VAUTE friends!!) Launching today is my new brand HUMANS WE LOVE, finally, today! 9 months officially working on this nearly every day - and 9 months before that I wrote the plan for HumansWeLove.com as a luxe ethical jewelry brand (with some vegan gowns too fine maybe i guess) 😆hoping to transfer my skills in ethical fashion to ethically sourced gemstone & recycled gold engagement rings. BUT, when I hated my actual jewelrymaking class and, my biz plan didn’t win a female entrepreneurship grant I’d need for the starting inventory - I realized there might be a part of the plan I COULD start: vegan zero waste gowns - sourcing Deadstock, fabric remnants, vintage trim, and handmade elements by female artist entrepreneurs supporting themselves and those they love, around the world, and then bringing designs to life that incorporate all of these unique and wondrous elements. And to my surprise - it was fun, really fun. I could take everything i had learned about each element of the process (concept, sourcing, development, hiring, business modeling, branding, website design) and utilize it but with the many hard lessons I had learned. I could choose to create again this time with a very important understanding, that I am limited. In learning so much about my very tangible limits as a human and entrepreneur - I have this time chosen to create this brand with those limits in mind to create a TINY & SLOW business model that feels sustainable and allows for me to have a sustainable life (🤞🏼!) while making the impact I can for the earth, animals and artists. More soon! But overall this is what the brand is all about I really hope it can be helpful in some way to you ♥️ = TINY DESIGN DROPS (due to very limited deadstock elements) of our Zero waste vegan bridal gowns made in NYC + Featured favorite most beautiful vegan shoes & ethical fine jewelry by female entrepreneur designers who inspire me so + Vegan & sustainable vendors for your weddings, events, and basically any celebration you hope to secretly feed everyone you know vegan food at 😋 Photos by the amazing @a2m !!!
    15.5k
  2. 1.1k
  3. Them: THERE’S NOTHING VEGAN in Siena! Me: let’s just seee 🕵🏻‍♀️♥️ 🍕🍝🍦🍔 #veganitalia #1: @bruscelloconceptstore GRAZIE MILLE for this dedicated vegan menu!! feat. beet risotto, their homemade bread and truffle oil and this super yummy hummus complete with my candlelit cobblestone outdoor seating Only You / Marisa Tomei dreams 💃🏻 2. The OG Cheeseless pizza at its finest @pizzeria_alle_scalette where all the locals go ✨🍕 their seed crust with sesame, chia, pumpkin seeds INSIDE the dough 💯 3. Perfect creamy vegan gelato complete with vegan waffle cone! Dark chocolate, pistachio, hazelnut yes yes yes @gelateria_ilmasgalano_ 🍦✨ 4. If you’re eating at a traditional Siena restaurant, most noodles are egg noodles BUT! if you see Pici on the menu those are vegan by default! Get a tomato sauce + all the veggie sides 😋 5. Susy Sushi (use Google Maps for the correct address! near the stadium) has a vegan poké bowl and these sweet purple yam filled cuties that google translated to “green tea meatballs” 🍵 🍖😆 6. Found ✌🏼 cute spots with vegan burgers including this handmade mashed potatoes burger for 5 euros by @paninotecadapoldosiena so very yummy!! 7. If you’re flying out of Rome, @autogrill just created this amazing all vegan WOW burger with vegan cheese, bacon and a turmeric bun it’s so good 😍🍔 Found these with zero Italian skills 🙈 scouring all the sites (happy cow, Yelp, google etc) asking everyone and checking irl menus so if you’ve found other spots pls share below!! Not the easiest city for vegan but everything was sooo yum (+ PRETTIEST outdoor seating!) If you stop in this bella città piena di musica hope this helps un po 😘😘♥️ miss you already #Siena
    1k
Engagement rate benchmark
  • Median
Audience location by country
United States
68.22%
Canada
5.95%
United Kingdom
4.27%
Mexico
2.56%
Australia
2.44%
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15. Pumulo K. Nguyen

United States

🏳️‍🌈⁣🌈🏳️‍🌈 ⁣ ♻️Secondhand/Sustainable fashion enthusiast 🪴Plant & Dog mamma ⁣ 🌿Imperfect Green/ethical living ✌🏾⁣ 📍Omaha, NE ⁣

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16. Nora Nora Nora

United States

For what do we ‘gram but to make sport for our neighbours and laugh at them in our turn? +Slow and ethical fashion +Size inclusive

Followers
6.9k
Fake followers
23.21%
Engagement rate
9.26%
Average Reel plays
-
Audience gender
male
9.83%
female
90.17%
Top performing Reels
  1. 3.5k
  2. 1.9k
  3. 1.7k
Engagement rate benchmark
  • Median
Audience location by country
United States
64.12%
Canada
10.83%
United Kingdom
6.06%
Australia
3.72%
Germany
1.35%
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18. Beth | Tall Fashion Blogger

United States

6'2 | Tall+Ethical Fashion | Started this hashtag ➡️#talltravelstyle ⬇️Click for more⬇️

Followers
6.2k
Fake followers
31.7%
Engagement rate
2.92%
Average Reel plays
3.7k
Audience gender
male
16.36%
female
83.64%
Top performing Reels
  1. 4.7k
  2. 459
  3. 292
Engagement rate benchmark
  • Median
Audience location by country
United States
57.72%
United Kingdom
10.9%
Germany
3.93%
Canada
3.79%
Australia
3.45%
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19. 兆-kizasi- (藍沢 兆 / Kizasi Aizawa)

Japan

Sometimes, guitarist. / Ethical Artist / Founder of @kizasi_official (Ethical fashion brand) / Living in Kyoto / Tottori⇒Kyoto / エシカルコンシェルジュ3期生 / INFP

Followers
6.2k
Fake followers
28.84%
Engagement rate
1.61%
Average Reel plays
2.6k
Audience gender
male
18.37%
female
81.63%
Top performing Reels
  1. 527
  2. 412
  3. 352
Engagement rate benchmark
  • Median
Audience location by country
Japan
19.76%
United States
16.36%
Mexico
8.88%
Brazil
4.69%
Russia
3.4%
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20. Mark Hogarth

United Kingdom

Brand Ambassador @harristweedhebrides ⠀ Council Member @campaignforwool Enthusiastically promoting Harris Tweed®️, wool and ethical fashion. ♻️

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