Top 20 Makeup YouTubers: Makeup Influencers on YouTube (Jan 2026)

We found 5158 makeup YouTubers
These influencers mention 'makeup' in their YouTube bio. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
01/21/2026
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1. vivan tiwari

India

Makeup artist 🖤 India's first cultural sfx artist ✨ Mail id For business and sponsorship 👇👇 vivans.makeover@gmail.com

@vivan_tiwari
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Get audience breakdown
Subscribers
730k
Average views
2.4M
Engagement rate
2.45%
Average likes
89.3k
Audience gender
male
58.79%
female
41.21%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
India
95.18%
Nepal
1.15%
Bangladesh
0.73%
United States
0.63%
Pakistan
0.52%
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2. Rena Goswami

India

Namaste everyone! I am Rena. I love doing hairstyles, self care and makeup. Hope y'all like videos. Join me on my journey💗✨

@rena_goswami_
@rena_goswami_
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Get audience breakdown
Subscribers
487k
Average views
1.8M
Engagement rate
2.19%
Average likes
48.4k
Audience gender
male
34.59%
female
65.41%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
India
82%
Pakistan
8.33%
Bangladesh
2.67%
United States
1.67%
Australia
1%
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3. Gina Kay Makeup

United Kingdom

Instagram: @gina.makeup

@GinaKayMakeupx
@gina.makeup
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Get audience breakdown
Subscribers
25.7k
Average views
881.3k
Engagement rate
2.06%
Average likes
18.8k
Audience gender
male
10.01%
female
89.99%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
United States
29.77%
India
17.18%
Brazil
11.83%
Pakistan
4.58%
United Kingdom
2.67%
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4. Rooh Dreamz

India

"Welcome to Rooh Dreamz, Where lifestyle, fashion, and beauty converge to inspire your everyday dreams! Join me on a journey through the vibrant tapestry of life, as I delve into the latest trends, s...

@roohdreamz7648
@rooh_dreamz.27
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Get audience breakdown
Subscribers
638k
Average views
475.6k
Engagement rate
5.41%
Average likes
28.5k
Audience gender
female
55.01%
male
44.99%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
India
78.06%
Pakistan
16.45%
United States
1.61%
Bangladesh
0.97%
United Arab Emirates
0.65%
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5. CHHAVI

India

HELLO JI .THIS IS MY LEARNING PHASE I WILL GROW MORE . I POST CONTENT RELATED TO ADULT LIVING ALONE LIFE . SOMETIMES MAKEUP , FOOD AND SKINCARE ALSO I HOPE YOU WOULD LOVE TO BE A PART OF MY CHANNEL I...

@CHHAViiVERMA
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Get audience breakdown
Subscribers
464k
Average views
456.3k
Engagement rate
4.01%
Average likes
26.7k
Audience gender
male
20.75%
female
79.25%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
India
93.53%
Pakistan
3.51%
Bangladesh
0.55%
Australia
0.37%
United States
0.37%
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6. Aditya Madiraju

United States

I've been a big fan of makeup and skincare for as long as I can remember. As a male person of color who's been through tons of products and dealt with skin issues my whole life, I'm here to share all...

@AdityaMadiraju
@adityamadiraju
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Get audience breakdown
Subscribers
509k
Average views
430.8k
Engagement rate
4.46%
Average likes
19.1k
Audience gender
male
7.64%
female
92.36%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
United States
36.52%
India
26.09%
United Kingdom
5.74%
Canada
4.87%
Pakistan
2.78%
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7. Jillian Smith

United States

makeup, transitions, beauty hacks✨💄 so happy ur here :) follow me! on... tiktok - @jilliannicolesmith instagram - @jillian.smith snapchat - @jillian_smith24 inquiries 💌 — jillian@select.co

@jillian_smith
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Get audience breakdown
Subscribers
57.4k
Average views
362.3k
Engagement rate
2.84%
Average likes
29.5k
Audience gender
female
70.51%
male
29.49%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
United States
49.2%
United Kingdom
5.35%
Australia
4.28%
Philippines
4.28%
Canada
3.21%
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8. Sonal Yadav

India

Hey Guys, This is Sonal and Journalism student.I love love making Youtube videos(my new interest) and I make DIYS, Unboxing,Beauty,Makeup tutorials etc.This is my new Passion or hobby or love or what...

@sonal_yadavv
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Get audience breakdown
Subscribers
432k
Average views
299.9k
Engagement rate
4.99%
Average likes
19.4k
Audience gender
female
72.53%
male
27.47%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
India
73.67%
Pakistan
4.7%
United States
3.96%
Bangladesh
3.34%
Nepal
1.98%
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9. Madhureddy official

India

Hiii this is Madhureddy i am an actress in Telugu film industry I Acted in some movies and I did good roles In Serials #AadadeAdharam #Abhishekam #kumkuma Rekha #Naaperu meenakshi #missamma #kathalora...

@madhureddyofficial5779
@madhureddy_official
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Get audience breakdown
Subscribers
852k
Average views
269.8k
Engagement rate
2.36%
Average likes
9.7k
Audience gender
male
46.8%
female
53.2%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
India
95.43%
United States
1.52%
United Arab Emirates
0.43%
Singapore
0.43%
United Kingdom
0.43%
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10. Sowbaraniya Ramesh

India

Hey guys....!!! I'm Sowbaraniya!! and im here to share all my beauty, makeup, skincare, hair care secrets with you .. and also i love to talk about my fashion, diy's, gardening ,styling, painting ti...

@SowbaraniyaRamesh
@sowbaraniya.ramesh
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Get audience breakdown
Subscribers
571k
Average views
253.3k
Engagement rate
2.28%
Average likes
11.1k
Audience gender
female
69.87%
male
30.13%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
India
84.24%
Malaysia
2.27%
Sri Lanka
1.97%
United States
1.67%
United Arab Emirates
1.36%

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11. Starling Makeup

United States

Welcome to my ASMR beauty and makeup corner! On this channel you find lots of makeup, beauty, pampering and personal attention asmr roleplay videos for sleep and relaxation! Make sure you subscribe an...

@starlingMakeup
@starling_asmr
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Get audience breakdown
Subscribers
441k
Average views
235.1k
Engagement rate
4.48%
Average likes
7.6k
Audience gender
male
8.32%
female
91.68%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
United States
25.81%
Brazil
8.84%
Russia
7.76%
United Kingdom
4.51%
France
3.07%
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12. Alex Glitters ASMR 🧚‍♀️

Australia

I love ASMR, glittery things, makeup and my dog Finnegan ✨🌈 Oh, and I'm queer! 🏳️‍🌈

@alexglittersASMR
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Get audience breakdown
Subscribers
255k
Average views
225.9k
Engagement rate
4.84%
Average likes
24.1k
Audience gender
male
10.95%
female
89.05%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
United States
31.21%
India
8.96%
United Kingdom
7.51%
Brazil
5.2%
Canada
5.2%
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13. Beauty Tips Tamil

Hey guys This is Meena I will be sharing product reviews, my personal views about skin care, hair care and makeup in this channel.. Hope you all enjoy watching my videos 😍. DISCLAIMER: The inform...

@beautytipstamil3418
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Get audience breakdown
Subscribers
907k
Average views
217.5k
Engagement rate
3.74%
Average likes
14.3k
Audience gender
male
42.38%
female
57.63%
Top performing videos
  1. Hey guys I hope you all like this video ♥️ Follow me on instagram https://www.instagram.com/iiam_meena/ Email- beauty.tips.tamil94@gmail.com (For collaboration/paid promotion) Thanks for watching ♥️
    19.1m
  2. Testing Lolipop Lipstick 💄🍭😍 #shorts #lolipoplipstick #lolipoplipgloss Hi guys I hope you all like this video. If you find this video intresting do subscribe to our channel for such videos and gives this video a thumbs up 👍😊..... Email- beauty.tips.tamil94@gmail.com (For collaboration/ paid promotion) Thanks for watching ♥️
    11.5m
  3. Testing Airpod Lipstick 💄🎧😍 #shorts #airpodlipstick #uniquemakeup Link for Airpod Lipstick- https://amzn.to/3LVzxiY Follow me on instagram- https://www.instagram.com/iiam_meena/ Email- beauty.tips.tamil94@gmail.com (For collaboration / paid promotion) Thanks for watching ♥️
    9.7m
Engagement rate benchmark
  • Median
Audience location by country
India
89.29%
United States
3%
Malaysia
2.36%
Sri Lanka
1.93%
Germany
0.43%
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14. Vlogsofsona

Hello Guys ❤️.. Sona here ! I am 21 Year old video Creator . I Do hacks ,haircare ,Skincare , DIY, Hairstyle, Product Reviews and Lifestyle & Fashion🌀... I Will help you to find better Products and E...

@vlogsofsona
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Get audience breakdown
Subscribers
917k
Average views
216.4k
Engagement rate
4.3%
Average likes
14.8k
Audience gender
male
44.58%
female
55.42%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
India
93.77%
Sri Lanka
2.33%
Malaysia
1.17%
Qatar
0.39%
Bangladesh
0.39%
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15. Katie Farhood

Makeup Artist ✨ TikTok & IG: @katiefarhood Collabs: katiefarhood@palettemgmt.com Hello & welcome to my channel bestie! I am a 25 year old self-taught professional makeup artist and beauty content c...

@KatieFarhood
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Get audience breakdown
Subscribers
687k
Average views
210.9k
Engagement rate
3.21%
Average likes
6k
Audience gender
male
18.07%
female
81.93%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
United States
68.05%
United Kingdom
6.39%
Canada
3.01%
India
3.01%
Australia
3.01%
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16. Piper Nelson

United States

I’m an Arizona based, self-taught makeup artist and content creator. I love expressing my creativity through looks that break the boundaries of the traditional makeup world. I wasn’t always so adventu...

@piperartistry
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Get audience breakdown
Subscribers
542k
Average views
204.4k
Engagement rate
2.63%
Average likes
4.5k
Audience gender
male
21.99%
female
78.01%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
United States
55.15%
United Kingdom
9.28%
Canada
4.64%
Philippines
3.61%
Australia
2.58%
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17. Starling ASMR

United States

Hello Everyone! 💜 My name is Valentina! Welcome to the Starling ASMR Channel! My videos continue to innovate the genre and inspire countless artists with my unique triggers and state of the art quali...

@StarlingASMR
@starling_asmr
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Get audience breakdown
Subscribers
546k
Average views
203.1k
Engagement rate
3.71%
Average likes
6.1k
Audience gender
female
53.03%
male
46.97%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
United States
24.4%
Russia
8.71%
United Kingdom
6.97%
Brazil
5.09%
India
3.75%
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18. Feb Style

India

Hi this is Shanaya Subscribe this channel and join Feb Style for all things. I make videos about haircare, skincare, makeup, clothing haul & lifestyle For collaboration or business contact here: Feb...

@FebStyle
@steezycsa
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Get audience breakdown
Subscribers
734k
Average views
193.3k
Engagement rate
7.39%
Average likes
12.3k
Audience gender
male
36.3%
female
63.7%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
India
79.4%
Pakistan
7.95%
Bangladesh
4.95%
United States
1.83%
Nepal
1.04%
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19. ChimChimTrash

Denmark

probably the worst bts crack content you'll find on youtube, i hope you have brain cells to spare cos you're gonna need them 🤠 ✩✭✩✭✩✭✩✭✩✭✩✭✩✭✩✭✩✭✩✭✩✭✩✭✩✭✩✭✩✭✩✭ Affiliate links: ➼ Get official BTS m...

@ChimChimTrash
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Get audience breakdown
Subscribers
491k
Average views
192.9k
Engagement rate
13.63%
Average likes
19.2k
Audience gender
female
76.73%
male
23.27%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
United States
36.2%
Philippines
8.85%
United Kingdom
7.22%
Canada
5.01%
South Korea
3.14%
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20. Diya Farzu

India

Heylo ❤️🥰 Hi, I'm DIYA FARSANA! I've been creating content on Youtube since 2023. I have a passion for sharing what I've learned in my life in hopes that it can inspire and empower young women. I am...

@Diya_farzu
@diya_farzu
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Get audience breakdown
Subscribers
536k
Average views
188.1k
Engagement rate
5.64%
Average likes
16.6k
Audience gender
male
35.66%
female
64.34%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
India
91.55%
United Arab Emirates
2.35%
Saudi Arabia
1.41%
Bermuda
0.94%
Spain
0.94%
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