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September 10, 2025
2 mins

Automated Email Sequences Are Here (Follow Up While You Sleep)

Autor i współautorzy wpisu
Alvaro de Salvo
Product Marketing Lead
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Influencer marketing managers spend hours reaching out to creators, chasing replies, and sending reminders, just to keep momentum alive. Starting and scaling campaigns often means losing track of follow ups, missing opportunities, and burning time on repetitive admin instead of strategy.

That’s exactly the problem we built Email Sequences to solve.

In creator partnerships, the real challenge isn’t sending a couple of emails, it’s staying consistent while you juggle comms with hundreds of creators at the same time.

Following up at the right time, keeping track of conversations, and remembering all the context of every person you deal with while you try to keep things personal at scale often eats away at your most valuable resources: time, energy and headspace. Lot’s of headspace. 

With Email Sequences, you set your outreach and follow ups in motion once, and let Modash handle the repetitive work while you focus on building relationships.

Why this matters

On average, an influencer marketer sends up to 25 emails to a creator over the course of a typical collaboration. Scale that across several influencers, and each message becomes exhausting.

When you’re managing outreach and following up at scale:

  • Important opportunities slip through the cracks.
  • Follow-ups get delayed (or forgotten).
  • Conversations become fragmented across your team.
  • Manual personalization slows you down.
  • Context gets lost in all the chaos.

That’s lost time, lost momentum, and lost deals.

Email Sequences change that. They give you a reliable, automated way to reach out, follow up, and keep conversations moving, while still feeling personal and authentic.

5 Ways Email Sequences save you time (and sanity)

1. Customizable automation to follow up consistently

Configure emails to send on business days, with customizable delays. Every contact gets the right follow-up, at the right time. Great for outreach, follow-ups, gifting, usage rights requests or whatever your workflow needs. Choose custom hour range delays, or deliver during business hours only – to add a little humanity to your automation. 

2. Keep things personal at scale with templates & variables

Use templates, variables, discount codes, links and more to make every message feel crafted, not canned. Sequences continue as replies to your last email, keeping inbox conversations clean.

3. Keep context in sight as you reach out

Swap between different creator profiles to get all the context you need quickly. Customize each step of your sequences easily, with your creator’s profile in view.

Everyone in your team has all of the context at hand: metrics, previous conversations, statuses, and notes – so everyone works in lockstep. You can also track the progress of scheduled emails across CRM, Inbox, and creator profiles. 

4. Track sequence status in one dashboard

Track every sequence across statuses: started, in progress, completed, failed, so you know exactly where things stand.

5. Exit criteria that respects your relationships

Exit criteria let you stop sequences when a reply is received or when a relationship status changes. No awkward double-sending.

With Email Sequences, you can

  • Work smarter, not longer
  • Save hours every week.
  • Stay consistent without manual reminders.
  • Keep momentum even when you log off.

Every message still feels authentic, but now, your outreach and comms engine runs on autopilot and you get to focus more on the things that matter: creativity, strategy, and deep relationship building.

Sign up today and let Modash do the heavy lifting for you

 
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