Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does REI work with influencers?

Accepted Answer

Yes, REI works with influencers, and on this page you can see some of the most recent 38 collaborators who have collaborated with REI on Instagram. These partnerships help REI build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are REI ambassadors or sponsored creators?

Accepted Answer

Recent REI ambassadors and sponsored creators include @rachelpuu, @gwynandami, @theadventurerguy, @trailswithzach, @nicolemwinter_, @billyyang, @kellenrunsphilly, @yourrunningbff, @davidsjeong, @adam.northwest. These influencers have posted branded content for REI in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote REI.

Question 4

What is REI's marketing strategy?

Accepted Answer

REI's marketing strategy includes influencer partnerships, particularly on Instagram. Based on a sample of 38+ collaborations on this page, 50% are with micro-influencers (10k-100k followers), and 45% are with mid-sized creators (100k-500k followers). Their partnerships target audiences that are predominantly female (62.0%). This approach allows REI to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
REI
REI

1. Rachel Pu

2. Gwyn and Ami Manser | PNW + USA adventure travel

3. Pedro Britos | The Adventurer Guy

Check influencers' sponsored content

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