feel smart about
influencer marketing
Return on Influence is the actually-useful newsletter you've been waiting for. Insights are collected from influencer marketers doing the work every day.
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Nice things readers are saying
The stuff nobody else is talking about
In every issue, Eleni Zoe and Whitney Blankenship tackle the questions and problems influencer marketers wrestle with
Why “perfect-fit” creators are quietly killing your discovery pipeline
What creator briefs and dating apps have in common — and why both leave you disappointed
The mistake everyone makes when launching in a new market (and what to do instead)
How to hire beyond your niche without losing your brand
What influencer marketers wish their managers understood (but won’t say out loud)
The subtle signals that a creator actually influences, not just performs
Catch up on what you’ve missed
Influencer marketing deserves better thinking
There’s no shortage of content out there. But a lot of it either makes influencer marketing sound easy, or buries you in vague advice like “build authentic relationships” and “find creators who match your brand.” Return on Influence is far more useful than that.
And it’s written with enough personality to make you look forward to reading it. Each issue covers one topic and is crafted to help you build better programs, stronger brands, and more meaningful creator relationships.