Engagement rate is an important indicator of how well influencers connect with their audience
Try for freeTake the average likes and comments (engagements) per post, and divide by the number of followers. This is an easy calculation, but can be annoying to do repeatedly.
You can use Modash to quickly get ER for any instagram profile.
Plus, check audience demographic data, performance stats and discover influencers globally.
Instagram’s new experiment to remove likes is rolling out across the world.
What first started as an experiment in Canada and Australia is now going to impact every single marketer using instagram influencers.
Use Modash to stay in the know about your ambassadors engagement rate.
Our friend Siim works at Google. In his free time, he runs an influencer marketing consultancy called Brandhero.
Siim Säinas
Social Insights and Measurement Lead at Google APAC
Not only does Modash calculate engagement rate, but measures every important metric for influencer marketing.
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