Engagement Rate Calculator

Engagement rate is an important indicator of how well influencers connect with their audience

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How to calculate engagement rate?

Take the average likes and comments (engagements) per post, and divide by the number of followers. This is an easy calculation, but can be annoying to do repeatedly.

You can use Modash to quickly get ER for any instagram profile.

Plus, check audience demographic data, performance stats and discover influencers globally.

Calculate Engagement Rate
An illustrative image of the engagement rate calculation formula
An illustrative image on Modash's search results

Instagram hiding likes makes calculating engagement rate harder than ever

Instagram’s new experiment to remove likes is rolling out across the world.

What first started as an experiment in Canada and Australia is now going to impact every single marketer using instagram influencers.

Use Modash to stay in the know about your ambassadors engagement rate.

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Engagement rate from a professionals perspective

Our friend Siim works at Google. In his free time, he runs an influencer marketing consultancy called Brandhero.

Modash's founder on stage interviewing with Kipwise founder

How to set benchmarks for social media influencers? Firstly analyse the influencers engagement rate.

Siim Säinas
Social Insights and Measurement Lead at Google APAC

Modash does more than just calculate engagement rate

Not only does Modash calculate engagement rate, but measures every important metric for influencer marketing.

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