Instagram Engagement Rate Calculator
Use our free Instagram engagement rate calculator to see how well influencers connect with their audience.
To check engagement rates for other platforms, try our other free tools:
YouTube Engagement Rate Calculator
TikTok Engagement Rate CalculatorCheck engagement rates for other platforms:
Some popular examples
Click on a profile to see a different example, and type in any username above.
Median Engagement Rate on Instagram
What is a good Instagram influencer engagement rate?
Checking engagement rates isn’t useful unless you have benchmarks to compare against. Using data from 72M+ influencer profiles in our database, we’ve put together some benchmarks.
Instagram Engagement Rate Benchmarks
| 1k-5k | 5k-10k | 10k-50k | 50k-100k | 100k-500k | 500k-1 million | Over 1 million | |
|---|---|---|---|---|---|---|---|
| High | > 7.97% | > 3.54% | > 2.61% | > 2.47% | > 2.63% | > 2.46% | > 2.6% |
| Above average | 4.42 - 7.97% | 1.62 - 3.54% | 1.11 - 2.61% | 1.01 - 2.47% | 1.14 - 2.63% | 1.13 - 1.46% | 1.27 - 2.6% |
| Average | 3.38 - 4.42% | 1.25 - 1.62% | 0.84 - 1.11% | 0.75 - 1.01% | 0.87 - 1.14% | 0.88 - 1.13% | 1.02 - 1.27% |
| Below Average | 1.72 - 3.38% | 0.62 - 1.25% | 0.39 - 0.84% | 0.32 - 0.75% | 0.41 - 0.87% | 0.46 - 0.88% | 0.57 - 1.02% |
| Low | < 1.72% | < 0.62% | < 0.39% | < 0.32% | < 0.41% | < 0.46% | < 0.57% |
How to check influencer engagement rate
To determine an influencer's engagement rate, take the median number of engagements (likes + comments etc.)across all the influencer's posts on a particular profile, divide by the total number of followers, then multiply by 100.
Using this formula, you'll be able to view the total overall engagements for an influencer's profile.
Modash uses the last two months of content to calculate engagement rate.
Using this formula, you'll be able to view the total overall engagements for an influencer's profile.
Modash uses the last two months of content to calculate engagement rate.
Check engagement rates by content format
When reviewing an influencer’s profile, it’s helpful to know what kind of content is driving the engagementrate.
On YouTube, is it Shorts or long-form videos? On Instagram, is it Posts or Reels?
Start a free trial of Modash to unlock advanced engagement data like this.
On YouTube, is it Shorts or long-form videos? On Instagram, is it Posts or Reels?
Start a free trial of Modash to unlock advanced engagement data like this.
Engagement varies per niche & platform
Remember to compare apples to apples. What constitutes a good engagement rate for an interior designer on Instagram might be completely different to that of an engineering YouTube channel.
To properly evaluate engagement rate, we recommend not only using our benchmarks above, but also comparing influencers to similar creators in the space. One method of finding similar creators is to use our influencer lookalike tool.
To properly evaluate engagement rate, we recommend not only using our benchmarks above, but also comparing influencers to similar creators in the space. One method of finding similar creators is to use our influencer lookalike tool.
Follower count affects engagement rate
Average engagement rate gradually drops as an influencer's follower count grows.
This was true anecdotally based on influencers we & our users have worked with, and it has since been backed up by various studies, including our own benchmarks.
Smaller creators with <10k followers tend to have the highest engagement rates. While macro influencers or celebrities achieve a lot more reach, the engagement rate inevitably slows down.
This was true anecdotally based on influencers we & our users have worked with, and it has since been backed up by various studies, including our own benchmarks.
Smaller creators with <10k followers tend to have the highest engagement rates. While macro influencers or celebrities achieve a lot more reach, the engagement rate inevitably slows down.
A good engagement rate alone isn't enough
Checking engagement rate is a great start for auditing a potential partner,but it isn’t bulletproof on its own. You should also be thinking about things like:
- Is the audience the right demographics, in the right locations?
- Is the person a good brand fit?
- Do their average views align with what you're looking for?
Frequently Asked Questions
What is influencer engagement rate?
Influencer engagement rate is a metric that reflects how often a creator's viewers interact with their content. A higher engagement rate is desirable because it shows that the creator's audience is interested in their posts.
How do you calculate engagement rate?
Our engagement rate formula varies per social platform. For Instagram, it is calculated like this: Engagement Rate (%) = Median engagements / Total number of followers x 100. For TIkTok & YouTube, it is calculated like this: Engagement Rate (%) = Median engagements / Median views x 100.
What is a high engagement rate?
Engagement rate benchmarks vary based on a lot of factors. The biggest factors are the channel, the follower count, and the niche. At a broad level,
You should compare influencer engagement rates against similar creators (similar in terms of follower count, and audience) where possible, instead of using generalized benchmarks.
- 0.73%-2.5% is considered standard,
- 2.5%-4.4% is considered good,
- 4.4% and anything above would be exceptional.
You should compare influencer engagement rates against similar creators (similar in terms of follower count, and audience) where possible, instead of using generalized benchmarks.
An influencer marketing platform built to scale with you
When spreadsheets aren't cutting it anymore, Modash gives Shopify brands everything they need to grow their influencer programs. Here's what Modash helps with: