Engagement rate benchmarks vary based on a lot of factors. The
biggest factors are the channel, the follower count, and the niche.
At a broad level,
- 1-2% is considered standard,
- 3-4% is considered good,
- 5% and anything above would be exceptional.
You should compare influencer engagement rates against similar
creators (similar in terms of follower count, and audience) where
possible, instead of using generalized benchmarks.