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Gifting Survey: 74 Marketers Reveal What's Working (and What's Broken)

Gifting is ROI-positive for 80% of brands, yet it ranks near the bottom of their priorities. Our 2026 survey uncovers the expectations gap between brands and creators – and what to do about it.
Rochi Zalani
May 22, 2026

Met inzichten van experts in influencermarketing. Hoor van mensen met hetzelfde werk als jij.

Melissa Sorby
Auteur
Marit Tiesema
Augmentum Media
Anna Jędrzejewska
Kyra
Andreea Moise
Hype Maven

Blogcategorieën

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Tools
Recruitment
Tracking
Programs
Insights
How To Check Influencer Audience Demographics In 30 Seconds
Ryan Prior
October 23, 2026
Recruitment
Commissie is niet genoeg: 57 creators willen meer van affiliateprogramma's
Whitney Blankenship
October 19, 2026
Insights
Affiliatemarketing meten en handelen op basis van resultaten
Phil Norris
October 15, 2026
Tracking
Influencer Conversion Rate: How to Calculate It, Benchmark It, and Improve It
Lizzie Davey
October 15, 2026
Tracking
How to Set (and Defend) Your Influencer Marketing Budget
Phil Norris
October 8, 2026
Strategy
Cost Per Engagement (CPE) in Influencer Marketing: How to Calculate It and When to Use It
Lizzie Davey
October 8, 2026
Tracking
Influencer Marketing Attribution: How to Credit the Creators Driving Your Sales
Phil Norris
October 1, 2026
Tracking
How to Build an Influencer Marketing Dashboard That Matches Your Program
Phil Norris
September 25, 2026
Tracking
Influencer Marketing ROI: How to Calculate, Measure & Improve It
Phil Norris
September 22, 2026
Tracking
Performance-Based Influencer Marketing: How to Make It Actually Work for Your Brand
Lizzie Davey
September 18, 2026
Strategy
How to Track Influencer Performance (Without Living in a Spreadsheet)
Lizzie Davey
September 18, 2026
Tracking
Influencer Engagement Rate: How to Measure It, Judge It, and Verify It
Lizzie Davey
September 17, 2026
Recruitment

Populaire subcategorieën

Workflowbeheer

Onze artikelen over automatisering, workflows, taakbeheer enz.

Ontdek

Influencermarketingverhalen

De luchtigere testimonialartikelen op basis van enquêtes en andere data

Ontdek

Influencerbeheer

Specifiek over relatiebeheer en een band opbouwen met influencers.

Ontdek

Tracking & monitoring

Al onze artikelen over het meten van campagnes

Ontdek

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Return on Influence is de echt nuttige nieuwsbrief waar je op wachtte. Inzichten komen van influencemarketeers die dagelijks aan het werk zijn.

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