Instagram Influencer Pricing Calculator
Enter an instagram username to get an estimated price range for reels, feed posts, and stories.
Story views are a private metric and cannot be pulled automatically.
Want richer
influencer data?
14-day free trial
No credit card required
How this calculator works
Average views by format
We pull performance metrics separately for Reels and Feed posts via Modash — not blended. Outlier posts are accounted for automatically. Stories views are a private metric and are not publicly available; request screenshots from the creator covering the past 40 days.
Creator location & CPM
Creator location is the primary pricing driver — not audience location. We apply a location-based CPM multiplier. The US is the baseline; Nordics and the Netherlands typically command premium rates. Southern Europe, LATAM, and Asia run lower. The output is anchored at the CPM floor, with location and engagement modifiers applied.
Engagement modifier
We benchmark this creator’s engagement rate against the norm for their follower tier (e.g., ~3%+ for 100K–500K on Instagram; ≥1% for 1M+). Below-benchmark adjusts the estimate down; above-benchmark adjusts it up on tiers with an upper band. Cap: ±25% — engagement alone does not double or halve a rate.
Audience size modifier
Creators with 1M+ followers receive a 2× multiplier on the CPM-based price before minimum booking fees. This stacks with location, engagement, and format adjustments.
Format multiplier
Reel = 1.0× base. Feed post = ~0.8×. Story single frame = ~0.3×. Story 3-frame pack = ~0.75× (roughly equivalent in value to one feed post). Each format uses its own performance anchor, with the multiplier applied on top.
Price range output
Output is anchored at the floor, not the midpoint. The range runs from the adjusted base price up to 1.4×. A single specific number invites more debate than a range. No opening offer is shown — that is for the brand to decide.
What this doesn’t capture
Usage rights, exclusivity, talent manager fees (20–30% on top of creator rate), niche/supply-demand premiums, and cross-platform bundling discounts are not in the formula — surfaced as qualitative factors below the output.
Try some of our other influencer tools
Pricing is just one piece of the puzzle. Use these free Modash tools to validate creator quality, estimate reach, and find a contact email before you reach out.
Spot inflated audiences fast. Check estimated fake follower rate and other quality signals so you don’t overpay for reach that isn’t real.
Calculate engagement rate for any public profile and benchmark how a creator performs relative to their size — so you can sanity-check “high follower” accounts with low impact.
See a creator’s typical views (not a one-off viral spike) to estimate repeatable reach before you negotiate rates or build a shortlist.
Find the best contact email for an Instagram creator so you can pitch partnerships without DM back-and-forth or chasing replies.
Frequently asked questions
Checking influencer pricing is just the beginning
This free calculator is a limited version of Modash. Inside Modash you can vet creators at scale and run campaigns end-to-end, without spreadsheets.