Modash is acquiring Promoty, a European company that provides influencer marketing tools to ecommerce companies like Lyko, DB-journey, Ali-baba, Samsung and Skechers.
Promoty approached influencer tooling from a different angle than Modash. Modash started from creator search and later built out content monitoring, attribution, payments and outreach.
Promoty has focused heavily on relationship management and fostering strong bonds between brands and their creators - and they built a great presence doing so, having supported 23,000 collaborations for 2000+ companies. We’ve already learned a lot from them.
In 2025 Modash is a very different company than it was a year ago. We now support the entire influencer marketing workflow and provide the best customer experience in the industry.
Thank you to the Promoty team (especially Aleks, Leo, Marelle) for the trust.
👉 For Promoty customers, you’ll still have access to your Promoty dashboard for the near-future. We’ll reach out to you with details about migrating, or write to us (hello@modash.io) and we’ll get started moving your data right away.
Read the full press release 👇
Modash, the influencer marketing platform trusted by thousands of consumer brands, today announced the acquisition of Promoty, another influencer platform known for its CRM tools and focus on meaningful brand-creator relationships. The acquisition follows Modash’s successful $12M Series A funding round and continued growth, particularly amongst Shopify-based ecommerce stores.
Creator partnerships are now essential for ecommerce growth, with 80% of marketers viewing it as key, but scaling remains a major challenge. Brands juggle multiple tools and manual processes to find creators, manage relationships, and measure results. This fragmentation particularly impacts fast-growing Shopify brands who need efficient solutions to scale their creator partnerships. The market demands a platform that unifies the workflow without getting in the way.
Promoty’s platform is designed to streamline creator partnership management for brands and agencies. Promoty, founded by Aleks Koha and Leonardo Romanello, offers a Trello-like CRM system that fosters meaningful, long-term connections between brands and creators. The company has achieved traction in the Nordics, the Baltics, and Benelux, and has been used by the likes of Lyko, Freeletics, and Alibaba. With web and mobile apps for iOS and Android, as well as enterprise-grade features like white-label solutions and API integrations, Promoty empowers brands to manage their creator partnerships seamlessly.
Modash CEO Avery Schrader said, "In 2025 Modash is obsessed with supporting Shopify businesses to scale partnerships with creators. Today we already solve creator gifting, payments, affiliate management, content monitoring and discovery. Promoty has nailed the CRM-like features in between all of these actions and has built a great brand in the Nordics and Baltics. This acquisition solidifies our European footprint and accelerates our progress toward being the central place that brands around the world can partner with creators.”
Aleks Koha, former CEO and co-founder of Promoty, said, “After 7 years of supporting the region’s best brands, we're happy to see the hard work of the Promoty team start to go global. Modash is the perfect partner, having known each other for the entirety of the road so far and having a shared vision of building better relationships between brands and creators. Together I think it's safe to say Europe has a new #1 in the influencer partnerships space.”
Modash’s platform is widely known for its influencer search capabilities and ability to surface insights about creators’ past partnerships, audience demographics and content performance. It allows brands to replicate top-performing partners, find influencers amongst their customer base, and more. In recent years, Modash has accelerated in the areas at the other end of the influencer marketing workflow, covering measurement, payments, product gifting and content management. With the addition of Promoty’s tech and experience, Modash customers will benefit from even greater efficiency and connectivity in managing long-term creator relationships and campaign details.
Looking forward in 2025, Modash is bolstering their core search product, leveraging artificial intelligence developments, and further integrating into the Shopify ecosystem. This focus is already bearing fruit with a successful US launch, helping to grow Modash’s North American presence rapidly.
