Social Data API for Research and Analysis

Power quant models, alternative data pipelines, and consumer trend research with structured social data on 380M+ creators across Instagram, TikTok, and YouTube.

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Insights from consumer signal

Monitor what 380M+ creators are saying, wearing, and recommending, before it shows up in trends. Build leading indicators for consumer brands, retail, beauty, food & beverage, and tech.

Brand mention velocity: Programmatically track how often, where, and by whom a public brand is mentioned across IG, TikTok, and YouTube.

Share-of-voice tracking: Compare brand A vs. brand B mention volume, engagement, and audience overlap over time.

Sentiment-ready feeds: Pull raw captions and comments straight into your NLP pipelines for sentiment, emotion, and topic modeling.

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View Raw API

Map brand x creator collaborations

Quantify the influencer marketing spend and reach behind any public consumer brand. Build a live map of every sponsorship a competitor activates across platforms, geographies, and creator tiers.

Sponsorship history: Use the Collaborations API to pull every detected brand–creator partnership, with post performance and timestamps.

Marketing intensity index: Quantify how aggressively a brand is investing in influencer activation quarter over quarter.

Category benchmarking: Compare campaign frequency, creator mix, and engagement against category peers.

View Collaborations API

Consumer trend & category research

Give your analysts a structured lens on what's actually trending with end consumers, not just what's trending.

AI visual + text search: Find every creator talking about a product category, aesthetic, or theme using natural-language prompts.

Audience demographics: Layer in age, gender, country, language, and interest data to size and segment the conversation.

Granular filters: Combine 37+ data points, such as location, average views, engagement, and growth rate, to isolate the signal you care about.

View AI Search

Audience and demographic intelligence

Understand who is actually engaging with a brand, creator, or category at the level of detail your analysis thesis requires.

Authentic audience analysis: Filter out fake followers and bot engagement using credibility scoring.

Geographic & demographic breakdowns: Country, city, age, gender, and language splits on any creator or audience cohort.

Audience overlap: Quantify shared audiences between creators or between brand-affiliated creator sets.

View Discovery API

Built for quant & data science workflows

Pipe live, normalized JSON straight into your database or research notebooks. No manually search, no automations, no UI changes to chase, just a stable REST contract.

Stateless REST + JSON: Resource-oriented endpoints that drop into Python, R, or any pipeline framework.

Authentication-free at the creator layer: Query 380M+ profiles without OAuth or per-creator consent, ideal for backtests and bulk research.

Historical + live data: Combine historical Discovery API context with Raw API live pulls for time-series modeling.

Built for institutional scale

We handle the heavy lifting of collecting, normalizing, and refreshing creator data across Instagram, TikTok, and YouTube. Plug our endpoints directly into your alternative data stack, the same infrastructure powers Modash's own platform.

Vital consumer signal

Turn creator content, mentions, and engagement into structured features for your consumer-sector models, before competitors see the trend.

Coverage that matters

380M+ creators across Instagram, TikTok, and YouTube, refreshed continuously. One API contract instead of three brittle scrapers.

Research-grade reliability

Stable endpoints, transparent pricing, and a status page built for teams who can't have a data feed silently break mid-quarter.

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Common use cases

Modash connects your entire creator workflow. From discovery to payment, spend less time on admin and more time on building relationships.

Consumer theses

Track brand-mention velocity and sentiment as leading indicators for retail, CPG, and DTC names.

Competitive intelligence

Map sponsorship spend, creator mix, and audience overlap between a target and its category peers.

Category & thematic research

Size emerging consumer themes (e.g. wellness, gaming, AI consumer apps) using audience and engagement data.

Macro consumer trends

Build dashboards on creator-level engagement shifts across geographies and demographics.

Frequently asked questions

Is Modash data compliant for institutional research use?

Yes. Modash queries publicly available creator data. This makes it well-suited for data pipelines and quant research workflows where consistent, compliance-friendly sourcing matters.

How far back does the historical data go?

The Discovery API provides aggregated and historical context on creators, audiences, and brand collaborations, while the Raw API gives you live, unfiltered posts and comments. Together, they let you build time-series features on brand mentions, sponsorships, and engagement.

What's the difference between the Discovery API and the Raw API for research workflows?

The Discovery API returns analyzed, structured data ideal for screening, audience demographics, share of voice, and sponsorship mapping. The Raw API returns up-to-date, unfiltered content (recent posts, captions, comments) that feeds directly into NLP, sentiment, and modeling pipelines.

How does pricing work for hedge funds and research teams?

The Discovery API starts at $16,200 per year (3,000 credits per month) with an annual commitment. The Raw API starts at $10,000 per year for 40,000 requests per month. See the pricing page or talk to our sales team for enterprise volume.

Can we test the API before piping it into our data lake?

Yes. Book a call with our team, and we'll set your data or engineering team up with testing credits to validate the data structure and JSON payloads. You can also test endpoints directly in our interactive documentation.

What platforms and scale does the API cover?

Modash provides structured data on 380M+ creators across Instagram, TikTok, and YouTube, continuously refreshed through a single stable API contract.

CREATOR SIGNAL FOR QUANT MODELS AND CONSUMER RESEARCH

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