Use the brand collaborations timeline during your vetting process to see who an influencer has worked with, what they posted, and how it performed. Check for competitors, see how the audience reacted, and more.

Plus see Paid vs. Organic metrics to see how well their sponsored content performs on average.

Break down key metrics like average views, engagement rate, and comments by content type, like Shorts vs. long-form on YouTube, or Reels vs. Posts on Instagram. This helps you better predict how each format will perform in your campaign.