Find More Creators Like Your Best Ones

Given one high-performing creator, discover dozens more like them - by content style, across Instagram, TikTok, and YouTube. Creator Lookalikes is the simplest way to scale what already works.

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True visual & content understanding

Creator Lookalikes doesn't rely on bios, hashtags, or text metadata. We analyze billions of actual posts, images, videos, and creative output across Instagram, TikTok, and YouTube.

Built on real content, not profiles: Our models process the actual visual and video content creators publish to surface similar creators.

Layer filters on top: Narrow results by location, followers, engagement rate, audience demographics, and more to find the perfect match for your campaign brief.

The third pillar of AI Search: Alongside text and image-based search, lookalikes completes the AI-powered discovery toolkit.

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Cross-platform discovery

One of the most powerful aspects of lookalikes is cross-platform search. Have a top-performing Instagram creator? Find similar voices on TikTok or YouTube without starting from scratch.

Natural language prompts: Enable your users to find creators based on aesthetic, visual themes, or specific product features.

Target any platform: The targetPlatformfield in your request controls where the lookalikes are searched. Enter an IG creator and get results on TikTok or YouTube.

Expand multi-platform campaigns: A brand loves a TikTok creator? Instantly find equivalent voices on Instagram or YouTube for a multi-platform push.

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What you can build

You can build a creator discovery platform, workflows, AI agents, or use it for internal tools. We use it on our own platform, it's that good!

Scale winning campaigns

Take your top 5 performers from a past campaign and instantly generate a list of similar creators for the next one. No more starting discovery from scratch.

Cross-platform expansion

A brand partner loves a TikTok creator. Use Lookalikes to find equivalent voices on Instagram or YouTube — programmatically, in seconds.

Roster expansion

Talent agencies can expand their rosters by finding creators whose content style aligns with their existing talent, across all three platforms.

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How it works

Getting started with Creator Lookalikes is straightforward, no complex prompts, no image uploads. Just a creator ID or username.

1. Input your creator

Provide the source creator's user ID or username (Instagram, TikTok, or YouTube).

2. Select platform and filters

Choose the target platform and optionally apply filters (e.g., followers, location, engagement rate) to narrow results.

3. Get your results

Recieve a structured list of similar creators, complete with profile data and recent posts.

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Frequently asked questions

How are lookalikes determined?

Creator Lookalikes analyzes content context: visual themes, topics, and creative style. It does not inherently match on demographics like location, age, or engagement rate. You can layer those as filters on top of the content-based results for maximum flexibility.

Can I search cross-platform?

Yes. You can provide a creator from any supported platform (Instagram, TikTok, YouTube) and get lookalikes on any other supported platform. For example, enter an Instagram creator and get similar creators on TikTok.

How does pricing work?

Lookalikes is part of AI Search in the Discovery API. Pricing starts at $16,200 per year (3,000 credits per month). Each lookalike result costs 0.025 credits, and you can retrieve up to 50 results per request. Check the pricing page for details.

Can I test the API before committing?

Yes! Book a call with our team and we'll get you set up with testing credits. You can also test the endpoint directly in our interactive documentation.

What platforms does the API cover?

Creator Lookalikes works across Instagram, TikTok, and YouTube — covering 380M+ creator profiles.

Can I only use Creator Lookalikes in the API?

Yes. You don't need to use every endpoint in the Discovery API. If Creator Lookalikes is the only feature you need, you can subscribe to the Discovery API and use Creator Lookalike on its own.