10 CreatorIQ Alternatives For Better Affordability & Flexibility

Concerned about CreatorIQ’s high pricing, limited influencer search features, or recurring technical issues? You’re in the right place, because I’ve analyzed dozens of different tools to bring you a comprehensive list of the best CreatorIQ alternatives – complete with use cases, side-by-side comparisons, and review scores from real users.

Why consider CreatorIQ alternatives?

CreatorIQ is certainly highly regarded. Regularly named a category leader by G2, it covers pretty much every aspect of the influencer marketing process. And it has some neat lesser-seen features, like built-in competitor benchmarking and an AI search tool for unearthing relevant influencers based on natural language queries.

But no influencer marketing platform is perfect for every brand, and CreatorIQ is no exception. In fact, it has some pretty glaring issues. Based on my own research and analysis of real-world user reviews, these are my biggest gripes with CreatorIQ:

Creator search: If you want a solution to find brand-fit influencers at scale, CreatorIQ ain’t it. Its influencer database only contains around 20 million profiles, which is tiny compared to platforms like GRIN and Modash (that’s us!). Users also say CreatorIQ’s search functionality is generally bad and frequently produces irrelevant results 🤦‍♀️

Transparent pricing: While CreatorIQ doesn’t publish pricing information, I’ve seen reports ranging from ~$2,300 per month to $36,000 per year for an entry-level plan 💸 That puts it out of range for small and mid-market businesses.

Self-serve purchase options: CreatorIQ doesn’t offer a free plan or free trial, so the only way to learn more is to request a demo. If you’re like me, you’d rather do your own due diligence before speaking to a sales rep.

Technical issues: CreatorIQ generally reviews well, but I’ve seen a few complaints about technical problems – including slow speeds and buggy performance 🚧 Sure, all software glitches occasionally. But when you’re paying thousands of bucks a month for a piece of software, it’s reasonable to expect a smoother experience.

Ease of use: Every influencer marketing platform has a learning curve, but CreatorIQ’s is steeper than most, with “complexity” ranking as one of the most common complaints among CreatorIQ customers 😓

Any one of those issues might persuade you to seek out CreatorIQ alternatives, such as…

1. Modash

🥇 Best for: End-to-end influencer marketing for Shopify stores

🤔 What is it: Modash is an end-to-end influencer marketing platform for Shopify stores. Modash helps you find and reach out to brand-fit influencers, manage their content, track campaign results, and pay your creator partners. Use our best-in-class Shopify integration to streamline time-consuming tasks like managing influencer product orders and sharing affiliate links.

🤼‍♂️ Modash vs CreatorIQ:

Shopify integration: Both Modash and CreatorIQ integrate with Shopify – but our Shopify integration is the best on the market because it's our sole focus. Modash doesn't integrate with any other ecommerce platform. Connect your store to create promo codes, track clicks and redemptions, manage affiliate links, simplify influencer product orders, and more.

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Influencer search: CreatorIQ only features ~20 million influencer profiles. Once you’ve started filtering by niche and location, you’ll exhaust the results real fast – plus users complain that the platform often surfaces irrelevant influencers. By contrast, Modash’s database contains every public profile on Instagram, TikTok, and YouTube with over 1,000 followers – that’s 350+ million influencers 🤯

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Automated content tracking: With CreatorIQ, some content – such as Instagram Stories – can’t be tracked without asking your influencer partners to authenticate their accounts. Which is pretty annoying for the influencer. By contrast, Modash captures all content types across Insta, TikTok, and YouTube (yep, even Stories) without ever asking the influencer for anything, making for a friction-free tracking experience.

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Scalable, transparent pricing: Unlike CreatorIQ, Modash has a pricing page where we spell out exactly how much our plans cost and what you get for your money. Imagine that? With prices starting at $199 per month, Modash is a viable fit for brands of all sizes – whereas CreatorIQ is too expensive for most businesses below enterprise-level.

‍💵 Price: Modash offers a 14-day free trial. Paid plans start at $199/month (paid annually) or $299/month (paid monthly). 👉 Modash Plans and Pricing

🤝 Used by: Birkenstock, Bonprix, Victoria’s Secret, Mont Blanc, Sennheiser

✨ Review score: ★ 4.9/5 (Capterra), ★ 5/5 (Shopify App Store), ★ 4.9/5 (G2)

📣 Testimonial: “Before finding Modash, I spent months extensively testing platforms, and they all had issues. Finding Modash was brilliant because it not only covers influencer discovery, but it can collect and track our influencers' live content reliably – without having to ask them all to sign up to anything.” – Ayme Mendes Da Costa, Influencer Marketing Manager at Regal Rose

2. Later Influence (FKA Mavrck)

🥇 Best for: Full-funnel influencer marketing with optional managed services

🤔 What is it: Later Influence – formerly Mavrck – is a dedicated influencer marketing tool owned by Later, the social media management platform. Later Influence offers a full-service managed influencer marketing solution alongside its self-serve tools.

🤼‍♂️ Later Influence vs CreatorIQ:

Managed service: CreatorIQ is purely self-serve, whereas Later Influence also offers an agency-style solution for brands who’d rather outsource influencer program management.

Influencer database: Neither platform shines when it comes to influencer search. But CreatorIQ has a slight edge here, listing around 20 million influencer profiles – whereas platform screenshots show Later’s database includes just under 10.6 million profiles. TBH if finding brand-fit influencers is a priority, I wouldn’t recommend either tool.

Integrations: Later Influence only integrates with two third-party tools – Shopify and Mavely Links – whereas CreatorIQ has over a dozen, including affiliate networks, ecommerce platforms, and analytics tools.

💵 Price: Later Influence doesn’t offer a free trial and doesn’t publish pricing information 🤷

🤝 Used by: American Girl, GoPro, Pottery Barn

✨ Review score: ★ 4.5/5 (G2), ★ 4.6/5 (Capterra), ★ 8.2/10 (TrustRadius)

📣 Testimonial: “Later Influence is a really easy, seamless, and cost-efficient way for us to get not only lots of content but good content.” – Leah Hydzik, Social Media Marketing Manager at American Greetings

3. GRIN

🥇 Best for: Generalist influencer marketing

🤔 What is it: GRIN is a jack-of-all-trades, claiming to support brands of any size, in any niche, and with any level of influencer program maturity. Like CreatorIQ, it’s an end-to-end platform, covering everything from influencer search to campaign management to payments.

🤼‍♂️ GRIN vs CreatorIQ:

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Influencer database: GRIN is the clear winner here with a database of 190+ million influencer profiles – almost 10x more than CreatorIQ.

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Ecommerce integrations: CreatorIQ has integrations with two ecommerce platforms – Amazon and Shopify – whereas GRIN integrates with Adobe Commerce, BigCommerce, Shopify, and WooCommerce.

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Influencer payments: GRIN only supports payments via PayPal, which means extra fees for your influencer partners. CreatorIQ, meanwhile, lets you pay influencers in 190 countries and 120 currencies, with your choice of 30-, 60-, or 90-day payment terms.

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💵 Price: While GRIN doesn’t share pricing information, Capterra quotes a starting price of $999+/month. It doesn’t offer a free trial, either.

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🤝 Used by: ColourPop, Skims, Vera Bradley

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✨ Review score: ★ 4.5/5 (G2), ★ 4.7/5 (Capterra), ★ 6.2/10 (TrustPilot)

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📣 Testimonial: “GRIN has allowed me to automate processes, saving me time, money, and allowing me to scale my influencer programs.” – Lydia Lee, Affiliates and Ambassadors at Nutpods

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🤓 Further reading: 12 GRIN Alternatives For Better Influencer Marketing & Discovery

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4. #paid

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🥇 Best for: Influencer lifestyle-themed collabs

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🤔 What is it: #paid works differently to tools like CreatorIQ and Modash because its influencer database is purely opt-in – so it only features vetted influencers who’ve applied to be listed. This approach has its drawbacks (more on this in the next section), but on the plus side, it means #paid knows a lot about its influencer partners.

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🤼‍♂️ #paid vs CreatorIQ:

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Lifestyle data: #paid knows when an influencer in its network is getting married, having a baby, or moving house (and any number of other key life events), making the platform a good fit for brands that prioritize lifestyle-themed collaborations. CreatorIQ doesn’t do this.

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Influencer network: The biggest issue with opt-in networks like #paid is that they rarely have a large pool of influencers. While it’s hard to find up-to-date figures for the size of #paid’s database, I’ve seen numbers ranging from 10,000 – 30,000+. Which means it’s only a fraction of the size of CreatorIQ’s database of ~20 million influencers.

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Ecommerce integrations: #paid doesn’t integrate with any ecommerce platforms, whereas CreatorIQ has integrations with Amazon and Shopify.

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💵 Price: #paid doesn’t offer a free trial, and you won’t find any pricing information on the #paid website – but both GetApp and TrustRadius state that prices range from $499 – $999 per month. GetApp also lists an enterprise-level plan priced at $2,499 per month.

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🤝 Used by: H&M, Johnson & Johnson, Philips

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✨ Review score: ★ 4.7/5 (G2), ★ 4.6/5 (Capterra)

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📣 Testimonial: “Easy to use and launch multiple campaigns quickly.” – Jackie C, small business marketer

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5. Traackr

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🥇 Best for: Enterprise influencer marketing

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🤔 What is it: Traackr and CreatorIQ are pretty similar platforms: both offer end-to-end influencer marketing features, and both are aimed squarely at the enterprise market. So which is best?

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🤼‍♂️ Traackr vs CreatorIQ:

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Influencer database: Neither platform stands out here. Traackr says it has 7+ million influencer profiles across 13 platforms and 50 countries – sounds to me like it’s spreading itself pretty thin. CreatorIQ features about 3x as many profiles, but there are way better search tools available (*cough* Modash *cough*).

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Transparent pricing: As enterprise tools, neither Traackr or CreatorIQ is exactly affordable. But props to Traackr for actually sharing detailed information about its various plans on its pricing page. With CreatorIQ, you have to speak to a sales rep to learn about prices.

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Ecommerce integrations: Both platforms have Shopify integrations, but CreatorIQ also integrates with Amazon, the world’s biggest ecommerce marketplace.

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💵 Price: Traackr offers four-week free trials on a case-by-case basis. Paid plans range from $32,500 – $55,000+ per year.

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🤝 Used by: Lacoste, L’Oreal, Samsung

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✨ Review score: ★ 4.3/5 (G2), ★ 4.6/5 (Capterra), ★ 7.7/10 (TrustRadius)

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📣 Testimonial: “Traackr is our partner of choice because their tools give us the capability to take a more strategic approach when developing our influencer programs.” – Erin Kelly, Director of Integrated Communications and Influencer Engagement at Shiseido

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🤓 Further reading: 11 Traackr Alternatives For Influencer Marketing (Incl. Free Trials)

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6. Aspire

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🥇 Best for: Low-touch influencer marketing

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🤔 What is it: Aspire is another platform that handles everything from influencer search to campaign and content management to reporting and analytics. It also has some helpful solutions for time-poor brands looking to leverage the benefits of influencer marketing.

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🤼‍♂️ Aspire vs CreatorIQ:

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Hands-off services: With Aspire’s creator marketplace, you can share details about your planned campaign to attract pitches from 1+ million influencers. It’s an easy – although not particularly scalable – way to handle influencer recruitment. Plus Aspire offers agency services for brands that want to completely outsource influencer marketing. CreatorIQ doesn’t do either of those things.

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Influencer database: Aspire gives you access to a network of 170+ million influencers, whereas CreatorIQ only features around 20 million influencer profiles.

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Influencer payments: Both platforms offer tools for paying influencers. However, with Aspire, all payments are sent via PayPal in US dollars – so if your influencer partners use a different currency, they’ll be charged a conversion fee. On the flip side, with CreatorIQ you can pay creators in 190 countries and 120 currencies.

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💵 Price: Aspire doesn’t share pricing information, but Capterra lists a starting price of $2,499 per month. This might not be totally accurate – I’ve heard of Aspire pricing from ~$1,800 – $4,500 per month – but it’s safe to say the platform is unaffordable to a lot of brands.

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🤝 Used by: Dyson, HelloFresh, Walmart

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✨ Review score: ★ 4.5/5 (Capterra), ★ 4.5/5 (G2)

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📣 Testimonial: “We have used many of the influencer platforms that are on the market, and Aspire has suited our needs better than most.” – Anna Barker, Director of Growth Marketing at HexClad

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7. Upfluence

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🥇 Best for: Ecommerce influencer marketing integrations

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🤔 What is it: With its extensive range of integrations and helpful product seeding features, Upfluence is one of the most ecommerce-friendly influencer and affiliate marketing platforms out there. Use it to find, contact, manage, and pay ecommerce influencers.

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🤼‍♂️ Upfluence vs CreatorIQ:

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Ecommerce integrations: Upfluence integrates with Adobe Commerce, BigCommerce, Shopify, WooCommerce, and even Amazon Attribution. It also has a bunch of other ecommerce-related integrations, including Klaviyo and Refersion. CreatorIQ isn’t quite as strong here, although it still integrates with Amazon, Shopify, and various affiliate networks.

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Database size: If influencer search is a key use case for your brand, look elsewhere. Upfluence has a database of just 9+ million verified influencers, while CreatorIQ has around 20 million.

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Creator marketplace: I’ve already noted that CreatorIQ doesn’t have a creator marketplace. Upfluence does – and it features 12+ million approved influencers.

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💵 Price: Upfluence offers a free influencer analytics Chrome extension, but no free trial. The Upfluence website contains zero pricing information, but G2 lists one pricing edition at $478 per month.

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🤝 Used by: Benefit, HelloFresh, Revolut

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✨ Review score: ★ 4.6/5 (G2), ★ 4.2/5 (Trustpilot), ★ 4.3/5 (Capterra)

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📣 Testimonial: “Upfluence has created ease in tracking sales, organizing, and managing our influencers.” – Megan Cody, Director of Brand Marketing & Creative, Branded

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🤓 Further reading: 10 Upfluence Alternatives For Cost-Effective Influencer Marketing

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8. Impact

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🥇 Best for: Affiliate marketing

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🤔 What is it: Impact is an all-in-one partnership management platform with tools for finding, recruiting, managing, and paying influencers. However, it’s best known as an affiliate marketing solution.

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🤼‍♂️ Impact vs CreatorIQ:

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Inbound affiliate recruitment: Impact has an opt-in database of ~80,000 creators who are actively looking for new affiliate programs to join. Whereas with CreatorIQ, you’ll have to handle all the influencer search and outreach yourself (it does have a larger database of ~20 million influencers, though).

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Ecommerce integrations: Impact integrates with BigCommerce, Shopify, and WooCommerce, whereas CreatorIQ has Amazon and Shopify integrations.

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Transparent pricing: Impact isn’t totally transparent – it doesn’t even have a pricing page – but it does share pricing information on its Shopify App Store page. Whereas with CreatorIQ, there’s no easy way to figure out what you’ll be paying.

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💵 Price: Impact offers a 30-day free trial. Prices range from $30 per month (or 2.5% of monthly revenue, whichever is greater) to $2,500+ per month.

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🤝 Used by: Canva, eBay, HubSpot

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✨ Review score: ★ 4.5/5 (G2), ★ 4.6/5 (Shopify), ★ 6.3/10 (TrustRadius)

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📣 Testimonial: “Impact.com helped us scale our influencer program quickly from a gifting to a CPA capacity.” – Nicola Cronin, Influencer Marketing Manager, Front of the Pack

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9. Meltwater

🥇 Best for: Influencer marketing with built-in social media management

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🤔 What is it: Meltwater was originally a consumer intelligence platform, with use cases spanning social listening, media relations, and social media management. It joined the influencer marketing world in 2021 by acquiring Klear, a now-defunct influencer marketing tool.

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🤼‍♂️ Meltwater vs CreatorIQ:

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Influence database: Guess what? Neither tool is great for influencer search. But if you must pick one, Meltwater has the edge, with its database of 30+ million influencer profiles – that’s about 10 million more than CreatorIQ.

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“Bonus” features: Meltwater offers a ton of non-influencer marketing functionality, such as the ability to schedule and measure posts across hundreds of social media accounts. If you need that stuff, Meltwater could be a good fit. If not, you might as well stick with a dedicated influencer tool like CreatorIQ.

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Natural language search: With CreatorIQ, you can search for influencers using natural-sounding queries like “find fashion influencers in LA with mostly female audiences”. Meltwater’s search tools are largely based around keywords, hashtags, and filters.

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💵 Price: Meltwater doesn’t offer a free trial and doesn’t share any pricing information.

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🤝 Used by: Adidas, Estée Lauder, KAYAK

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✨ Review score: ★ 4/5 (G2), ★ 7.2/10 (TrustRadius), ★ 4/5 (Capterra)

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📣 Testimonial: “Having the qualitative data to reinforce the value of communications, and the value of our strategy, with trackable data monthly has been really helpful.” – Rob Miller, Senior Manager of Global External Communications at BIC

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10. Captiv8

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🥇 Best for: Influencer marketing for enterprise-level ecommerce brands

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🤔 What is it: Like CreatorIQ, Captiv8 is an end-to-end influencer marketing platform, capable of handling everything from influencer search and outreach to content tracking and influencer payments. It’s geared toward enterprise-level businesses, particularly ecommerce brands.

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🤼‍♂️ Captiv8 vs CreatorIQ:

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Influencer search: Honors are pretty even here. CreatorIQ has a slightly larger database (~20 million influencer profiles vs 15+ million with Captiv8), but Captiv8 offers more granular search capabilities, with over 500 filters to help you find brand-fit influencers.

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Ecommerce integrations: Captiv8 has integrations with three ecommerce platforms – Adobe Commerce, Shopify, and WooCommerce – whereas CreatorIQ only integrates with Amazon and Shopify.

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Competitive intelligence: With CreatorIQ, you can benchmark your brand's online performance against your top competitors over time and across regions. Captiv8 doesn’t offer this functionality.

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💵 Price: Captiv8 doesn’t share pricing information or offer a self-serve free trial.

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🤝 Used by: American Express, Levi’s, Zara

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✨ Review score: ★ 4.7/5 (G2)

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📣 Testimonial: “A game-changer for teams looking to manage influencer marketing more effectively without adding unnecessary complexity.” – Alexandra D, Head of Social Media and Influencer Marketing

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So, what’s the best CreatorIQ alternative?

There’s no shortage of CreatorIQ alternatives. So much so that this article could easily have been three times as long. But even in such a crowded marketplace, Modash stands out as the best option for most brands thanks to our…

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Advanced Shopify integration and built-in ecommerce tracking
Huge database of 350+ million influencer profiles across Instagram, TikTok, and YouTube
Smart influencer marketing inbox offering at-a-glance access to key influencer data (like previous brand collabs, performance metrics, and personalized notes)
Time-saving automated content tracking, which captures live influencer content – even Stories – without requiring influencers to sign up for anything
Hassle-free influencer payments in 36 local currencies across 180 countries

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And there’s no need to take my word for it, because unlike many influencer marketing platforms, we offer a full-feature self-service free trial so you can try before you buy.

‍Try Modash for free – no credit card required!

 
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