9 Traackr Alternatives For Influencer Marketing (With Free Trials, Monthly Options, & More)
Influencer marketing tools
8 min
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July 29, 2022
Traackr has been around since 2008, back before influencer marketing was mainstream. If you're looking for an influencer marketing platform, their name might pop up during your search.
They have a feature-rich platform, but their lack of price transparency, long contracts, and focus on the enterprise beauty market might cause you to shop around.
Here's a list of Traackr alternatives to help you in your search for a platform that’s right for you.
Being one of the older influencer marketing tools out there, Traackr boasts some big clients L’Oreal, Wella, and others. Their platform is good, has lots of features, and it's a solid choice for many larger brands. Especially those with 6-7 figure influencer marketing budgets with comprehensive software/automation needs. What about everyone else, though? Here's a few pain points which might lead you to look elsewhere.
If you’re a small brand, I can tell you right away that Traackr is not for you. It requires a big commitment (both financially and timewise) from the start. Subscriptions are sold on an annual or multi-year basis, and it's not cheap. Pricing is not published publicly on their website. There is no option to pay per month, nor does Traackr offer a free trial.
Traackr’s database is not comprehensive. Often, users have to request that an influencer be added to the database to be analyzed. Then, once they’re added, the data is slow to populate. This problem gets worse if you're looking for creators in a small niche or a small country/city. There are other platforms with more profiles listed, without having to manually request profiles be added all the time.
Traackr’s user interface is not intuitive and is set up quite differently from other influencer marketing platforms. It may take your team some time to adopt the tool, and get the full benefits.
Best for: B2C e-commerce & SaaS companies who want to find, analyze, and monitor influencers at any scale
Free trial: 14 days without restrictions. Try for free.
Starting price: $99/month. Modash pricing is based on monthly usage. Plans start from $99/month (paid annually), or $109/month (paid monthly). View pricing here, or sign up for a free trial (no credit card needed).
Modash is an influencer marketing platform with features for:
The Modash discovery tool takes a different approach compared to most platforms. They list every creator across Instagram, YouTube, and TikTok with 1k+ followers. That means your ideal partners are definitely in the database, you just need to apply the right filters to find them. Modash have an excellent support & success team that can help you if you get stuck (no extra cost).
Lastly, an automated content monitoring tool makes life easier if you're working with lots of creators. After setup (just a few clicks), it will automatically save every piece of content your influencers post. Even Stories, before they disappear. That means you get all your influencer generated content in one place. Ready to report, analyze, or repurpose as needed.
As well as the platform, Modash also has an influencer API product so you can integrate their data with your other systems/tools, or even power your own products.
Best for: Large agencies and brands who want an end-to-end platform.
Free trial: No
Starting price: On request
With over 15 million influencer accounts indexed on CreatorIQ, discovery starts with a content-first approach. This means that its AI goes beyond looking at keywords and bios and instead looks at content like images, location, and even emojis, which are then indexed and become searchable. CreatorIQ has all of the features you’d come to expect in an influencer marketing platform, like fake follower check, campaign management, customized reporting, etc. But what makes it stand out from the rest is that influencers you want to work with register on CreatorIQ via your brand’s portal, allowing you to create a community of influencers in your own private marketplace.
Best for: Researching popular influencer content
Free trial: Yes, 30 days
Starting price: From $99/month
BuzzSumo is not an influencer marketing platform, but it can be used to track influencers. We've decided to include it here because content marketing is an important part of influencer marketing and this platform could be a good addition to your influencer marketing strategy. BuzzSumo’s database of content is where you’ll come for inspiration and research. The platform is divided into four main sections: Projects, Content Research, Influencers, and Monitoring. Its Question Analyzer scans thousands of online forums to show what people are asking about a given topic. With these insights, you can modify your content toward becoming an expert on said topic. The Alerts tool is similar to a listening feature where you can customize alerts to stay on top of new content and find inspiration for your own.
Best for: Medium sized brands looking for an end-to-end influencer marketing platform
Free trial: Demo available
Starting price: On request
Klear offers influencer search and campaign management in addition to its analytics platform. We won’t list all of its features, but one worth mentioning is its Monitors section. It's a great tool for researching your competitors, with data on everything from how you compare in terms of mentions and follower growth, to who’s talking about them and their followers. With each monitor you set up, Klear’s AI learns more about your brand. You’ll really see this in action when you get to discovery where results will be arranged according to relevance to your brand.
Best for: End-to-end influencer marketing for large e-commerce businesses.
Free trial: Demo available
Starting price: Customized pricing on request
Grin is a platform for e-commerce influencer marketing, which is particularly clear from all of its integrations with other platforms like Shopify, Magento, and WooCommerce. This helps you not only communicate with influencers but also manage and ship your products to your creators, generate discount codes, track sales for commissions and much much more. Discovery is a breeze, as Grin finds potential influencers from your registered customers. You can easily manage campaigns and track their progress. All of the data comes together in easy-to-read reports, and you’ll get an understanding of your true ROI with real-time tracking of sales and referrals.
See also: Grin alternatives
Best for: Large brands looking for an all-in-one influencer marketing solution with a hands-off approach.
Free trial: No
Starting price: On request
Upfluence’s hybrid agency/platform model means that you can sit back, relax, and let the agency take care of your influencer marketing. As you’d expect, Upfluence has all the standard tools like discovery, outreach, campaign monitoring, audience analysis, and more. Its social listening tool lets you keep an eye on trending hashtags, specific influencers, and your competitors. Once your campaigns are up and running, you can organize your influencers easily, export your reports, and manage influencer payments, making it simple to manage multiple campaigns at a time.
See also: Upfluence alternatives
Best for: Medium to large size brands looking for market insights.
Free trial: A free plan gives you access to basic features, but data is limited.
Starting price: $399/month
This all-in-one platform offers powerful data and analytics, especially when keeping tabs on your competitors. Hypeauditor analyzes profiles and audiences, looks at overall quality, and then gives both influencers and their audiences a quality score. Monitor your own Instagram account to gain insight into your brand’s social media presence. Other features include discovery, influencer outreach, influencer comparison, account tracking, affiliate programs, product seeding, influencer payments and much more.
See also: Hypeauditor alternatives.
Best for: A social listening tool for brands of all sizes
Free trial: Yes, 7 days.
Starting price: from €29/month
Awario works a little differently from the other platforms we’ve mentioned on this list and that’s because it’s a different tool. Awario is a social listening tool for tracking that can be used for influencer discovery by tracking mentions and keywords. Unfortunately, you won’t be able to use audience filters here. Social listening is important in influencer marketing because it lets you see the impact of your campaigns through interactions. In other words, you’re looking for mentions of your brand so you can respond quickly to generate leads, optimize your strategy, and improve your customer experience. Use it together with a traditional influencer marketing platform and you’ll have a thorough picture of the results of your efforts.
Best for: Medium to large brands looking for an all-in-one influencer marketing platform.
Free trial: No
Starting price: On request
Influencer works by first helping you create a content strategy based on industry trends and their own data. Their goal is to create meaningful relationships between brands and influencers to “make waves of influence”. From this, you’ll gain insight into your reach through all of the campaign metrics you could possibly dream of. Influencer analyzes audience preferences to provide you with relevant creators to your brand. Their proprietary impact rate shows you the true value of your content and campaigns. Campaign management is done using Influencer’s “Waves” technology.
