Manually searching for influencers is fine in the early days when you’re only looking for a handful of new influencer partners a month. But it’s totally unscalable. Pretty soon, you’ll be spending hours a day trawling social platforms, tracking down email addresses, and requesting analytics screenshots – with zero guarantees that the influencers you’re outreaching are a good fit for your brand 🤦

When you hit that point, it’s time to cut out all the busy work with a dedicated influencer search tool. To help you choose, I’ve analyzed dozens of platforms to bring you this comprehensive list…

1. Modash

🥇 Best for: Influencer search & campaign management for brands using Shopify

🤔 What is it: Modash is an end-to-end influencer marketing platform for Shopify stores. Use Modash to find and outreach influencers, track their content, monitor results, and handle payments. Save time on repetitive, labor-intensive tasks like creating affiliate links and ordering influencer products using our market-leading Shopify integration.

🆓 Free trial: Yes, 14 days, with usage limits.

‍💵 Price: Paid plans start at $199/month (paid annually) or $299/month (paid monthly). 👉 Modash Plans and Pricing

📱 Platforms: Instagram, YouTube, TikTok

✅ Influencer search features:

Using Modash, you can find any creator on Earth with 1k+ followers on Instagram, TikTok, and YouTube – that’s over 350 million influencer profiles in total. Your perfect partners are in Modash and you can find them in a variety of ways.

You can import customer emails to find influencers who may already be using your products. You can connect your social media accounts and Modash will find influencers who already love and follow your brand. You can apply the right filters to look for influencers with specific criteria, such as…

• Follower count / range
• Engagement rate
• Fake followers
• Bio keywords
• Hashtags used
• Audience age & gender
• Audience locations
• Audience languages

... and more.

Or you can use our AI influencer search feature to find creators based on what’s inside the content (images and videos), not just what the caption says.

🤓 Pro tip: Combine natural language results with our built-in search filters for even more relevant results.

After running a search, you'll get a list of social profiles that match your criteria. You can open up any of the results to analyze the profile. It looks like this:

Quickly review who the influencer is reaching (locations, ages, genders), their performance (engagement rate, growth rate), their top content, past sponsored content, and more. All without having to speak to the influencer in question.

And when you’ve found an influencer who’s delivering real results, use our lookalike search tool to instantly identify similar profiles – either by content or audience.

Take our influencer search tools for a spin by starting your 14-day free Modash trial!

👍 Other key features:

Modash excels in influencer search, but it's also an end-to-end platform. Outside of search and analysis, Modash can also help with:

• Outreach: Use our dedicated influencer marketing inbox to find email addresses and email influencers directly from Modash.
• Tracking: Keep track of all your live influencer content plus metrics (without requiring the influencer to authenticate. Even Stories!)
• Ecommerce functionality: Integrate Modash with Shopify to create and track promo code redemptions, and to ship products to influencers faster.
• Relationship management: Get the context (data, email conversations, notes from your colleagues, etc.) you need to make smarter influencer marketing decisions.

🤝 Used by: Birkenstock, Bonprix, Victoria’s Secret, Mont Blanc, Sennheiser

‍✨ Review score: ★ 4.9/5 (Capterra), ★ 5/5 (Shopify App Store), ★ 4.9/5 (G2)

📣 Testimonial: “Using Modash, we’ve been able to contract 70+ influencers and 500+ nano influencers — and we plan to scale internationally! We start every campaign by using the influencer discovery tools, and Modash also makes it quick to see the metrics we care about & how their content performs.” – Alíz Sipkai, Influencer Marketing Manager at BioTechUSA

2. #paid

🥇 Best for: Low-touch influencer recruitment 

🤔 What is it: Technically, #paid isn’t an influencer search tool at all. Rather, it lets you invite applications from vetted influencers who have opted-in to the platform’s influencer marketplace.

🆓 Free trial: No

💵 Price: You won’t find any pricing information on the #paid website – but both GetApp and TrustRadius state that prices range from $499 – $999 per month. GetApp also lists an enterprise-level plan priced at $2,499 per month.

📱 Platforms: Instagram, YouTube, Facebook, TikTok

✅ Influencer search features:

There are positives and negatives to #paid’s fully marketplace-based model.

On the plus side, influencers on #paid are highly likely to respond because they're actively looking for new partners. The whole process is super simple – just share your campaign and brief to start generating applications from influencers who think they’d be a good fit.

But on the downside, those influencers are likely already promoting lots of different products. Plus there’s a limited number to choose from – it’s hard to know exactly how many influencer profiles are available, but I’ve found numbers ranging from 10,000 – 30,000. And bear in mind that you're not choosing from the best creators in the world, but rather the best creators who’ve actively chosen to sign up to #paid.

👍 Other key features: #paid also offers tools for managing and measuring campaigns. It also deals with influencer handle licensing and content licensing, helping you amplify campaign reach.

🤝 Used by: H&M, Johnson & Johnson, Philips

✨ Review score: ★ 4.7/5 (G2), ★ 4.6/5 (Capterra)

📣 Testimonial: “Easy to use and launch multiple campaigns quickly.” – Jackie C, small business marketer

3. Upfluence

🥇 Best for: Integrating with a wide range of third-party platforms

🤔 What is it: Like Modash, Upfluence is an end-to-end influencer marketing solution, handling everything from influencer search and outreach to content tracking and payments. It integrates with a wide range of third-party tools, including ecommerce-friendly platforms like Amazon, Klaviyo, and Shopify.

🆓 Free trial: Yes

💵 Price: The Upfluence website contains zero pricing information.

‍📱 Platforms: Instagram, Pinterest, TikTok, Twitch, X/Twitter, YouTube, WordPress blogs

✅ Influencer search features:

Despite being one of the biggest influencer marketing platforms, Upfluence’s search features are a little lacking. Its influencer database is tiny compared to platforms like Modash, with just 9+ million verified influencers. While you can filter based on factors like engagement rates, audience size, and audience demographics, the small number of profiles means you’re going to run out of matches fast.

But you don’t have to rely on Upfluence’s database – you can also use the platform’s landing page builder and CMS matching functionality to encourage relevant influencers to come to you.

👍 Other key features: As well as its influencer search database, Upfluence has an opt-in marketplace of 12+ million influencers, so you can accept one-click applications from influencers based on your own filters and audience targets (although, as I’ve already discussed, there are some major drawbacks to relying on influencer marketplaces). Other Upfluence features include a social listening tool, real-time statistics on your campaigns, and managing affiliates.

🤝 Used by: Benefit, HelloFresh, Revolut

✨ Review score: ★ 4.6/5 (G2), ★ 4.2/5 (Trustpilot), ★ 4.3/5 (Capterra)

📣 Testimonial: “Upfluence has created ease in tracking sales, organizing, and managing our influencers.” – Megan Cody, Director of Brand Marketing & Creative, Branded

🤓 Further reading: 10 Upfluence Alternatives For Cost-Effective Influencer Marketing

4. HypeAuditor

🥇 Best for: Analyzing the quality of an influencer’s audience

🤔 What is it: HypeAuditor is another end-to-end influencer marketing solution with one of the larger search databases (although it’s still just a fraction of the size of Modash – just saying). Use it to find, vet, and manage influencers.

🆓 Free trial: Yes

💵 Price: HypeAuditor doesn’t share pricing information – although G2 says it’s 31% more expensive than the average mid-market influencer marketing platform.

📱 Platforms: Instagram, TikTok, Twitch, X/Twitter, YouTube

✅ Influencer search features:

HypeAuditor offers an influencer search tool, with a database of 207.5 million influencers and 35+ search filters – including the ability to search for accounts that mention your brand and work with influencers already talking about you. It supports simple hashtag-based searches and lookalike searches, as well as helping you recruit existing customers as brand ambassadors.

The platform also weeds out low-quality influencers using its own metric, Audience Quality Score, which analyzes an influencer’s proportion of “real” followers, the volume of comments they receive, and their average number of post likes.

👍 Other key features: As an end-to-end platform, HypeAuditor handles every aspect of the influencer marketing process, from recruitment to campaign reporting to payments. Other useful features include the HypeAuditor Chrome extension, which gives you instant access to influencer analytics on Instagram and YouTube.

🤝 Used by: Dior, H&M, Philips

✨ Review score: ★ 4.6/5 (G2), ★ 4.3/5 (Product Hunt), ★ 4.8/5 (Capterra)

📣 Testimonial: “Using HypeAuditor, we’ve been able to expand our influencer marketing strategy, build relationships with proven influencers, and save time on reporting.” – Flora Macher, Influencer Relations Manager, Moon Magic

🤓 Further reading: 11 HypeAuditor Alternatives For Better Influencer Marketing

5. Pitchbox

🥇 Best for: Finding niche bloggers and websites

🤔 What is it: Pitchbox isn’t really an influencer marketing platform. Instead, it’s a link-building and outreach tool – but its discovery features make it a viable choice for anyone seeking an influencer search tool. 

🆓 Free trial: Yes

💵 Price: $195 – $795+ per month

📱 Platforms: Blogs and websites

✅ Influencer search features:

If you’re searching for social media influencers, Pitchbox isn’t for you. But if you’re looking to work with bloggers and other publishers, it’s a great fit. 

Pitchbox offers a simple discovery tool with its proprietary scoring algorithm, which analyzes 100+ data points to rank bloggers by OEP (Outreach Engagement Probability). Filter results by name, social profiles, demographics, and published materials to learn more.

👍 Other key features: Pitchbox integrates with SEO tools like Moz, SEMrush, and Majestic to ensure you’re only collaborating with high-authority websites. Its outreach features allow you to write personalized emails and follow-ups at scale, helping you get more positive responses.

🤝 Used by: Dotdash Meredith, Freshbooks, Skyscanner

✨ Review score: ★ 4.7/5 (G2), ★ 4.6/5 (Capterra)

📣 Testimonial: “Unlike many outreach platforms that are clunky and confusing, Pitchbox is a breeze to use.” – Brian Dean, @Backlinko

6. Heepsy

🥇 Best for: Free influencer discovery and analysis tools

🤔 What is it: Unlike end-to-end platforms like Modash and Uplfuence, Heepsy focuses on one core element of the influencer marketing process: search and recruitment. So if all you’re looking for is a way to track down brand-fit influencers, it could be the tool for you.

🆓 Free trial: No

💵 Price: Heepsy offers limited influencer search and analysis tools free of charge. Paid plans range from $89 – $369+ per month.

📱 Platforms: Instagram, TikTok, YouTube

✅ Influencer search features:

Heepsy isn’t the most sophisticated search tool. But with just a free Heepsy account, you can find influencers using filters like category/keyword, location, and engagement rate. Or upgrade to unlock more advanced filters (like audience quality score and interests).

The platform also offers tools for identifying influencers among your existing followers and discovering influencers who’ve collaborated with competitor brands.

However, it’s worth noting that Heepsy’s influencer database is pretty small at 11+ million profiles. And while it’s strong within its home market of Spain, other countries aren’t so well covered.

👍 Other key features: Outside of influencer search, Heepsy offers tools for influencer outreach, campaign reporting, media monitoring, and influencer payments.

🤝 Used by: Birchbox, Carl’s Jr, Uber Eats

✨ Review score: ★ 4.5/5 (Capterra), ★ 4.9/5 (ProductHunt), ★ 4.5/5 (G2)

📣 Testimonial: “I really like Heepsy for its extensive database of influencers across various social media platforms, advanced search filters, and in-depth analytics.” – Olivia S, small business user

🤓 Further reading: 10 Best Heepsy Alternatives For Influencer Marketing

7. Influencer Marketing AI

🥇 Best for: End-to-end influencer marketing with built-in social listening

🤔 What is it: Influencer Marketing AI – or IMAI for short – is exactly what it sounds like: an AI-powered influencer marketing platform. It’s another end-to-end platform, and it also offers some handy extras like social listening and comment sentiment analysis.

🆓 Free trial: Yes

💵 Price: $959 – $2,999+ per month

📱 Platforms: Instagram, TikTok, Twitch, X/Twitter, YouTube

✅ Influencer search features:

Use IMAI to search a database of 300+ million influencer profiles, then fine-tune the results using 50+ filters covering demographics, location, and engagement rates. Or use the content keyword search functionality to instantly locate mentions of your brand, product, or chosen topic.

IMAI is one of the growing number of tools to support natural language search. Just describe the type of influencer you’re looking for – like food vloggers in Mexico or fashion creators in Paris with female audiences – and let the platform’s AI do all the heavy lifting.

Bear in mind that the ability to search for influencers on Twitch and X/Twitter is only available on IMAI’s higher-tier Scale and Enterprise plans.

👍 Other key features: IMAI does all the stuff you need an influencer tool to do, from recruitment to outreach to management to payments. It also has a useful browser extension providing insights into influencers on Instagram, TikTok, and YouTube.

🤝 Used by: Budweiser, Clinique, PrettyLittleThing

✨ Review score: ★ 4.5/5 (G2), ★ 4.5/5 (Capterra)

📣 Testimonial: “IMAI allows me to efficiently source influencers for new campaigns when needed, as well as search through profiles to identify market trends.” – Sharon Levi Ofri, Influencer Marketing Director at Estee Lauder Companies

8. Traackr

🥇 Best for: Finding influencers for enterprise-level B2C brands

🤔 What is it: Traackr is a full-service influencer marketing platform with tools spanning search and recruitment, campaign management, content tracking, and payments. With its lifestyle-heavy database and premium price point, it’s predominantly used by enterprise-level B2C brands.

🆓 Free trial: Yes, on a case-by-case basis

💵 Price: $32,500 – $55,000+ per year

📱 Platforms: Facebook, Instagram, Pinterest, Tumblr, X/Twitter, YouTube, and blogs

✅ Influencer search features:

Traackr offers multiple solutions for finding influencers. You can search based on mentions of specific keywords (like your brand, competitors, and topics of interest); search for influencer attributes like job title, gender, and location; filter by audience demographics; and get proactive recommendations featuring people who are already discussing your brand, niche, or competitors. It also supports lookalike searches and helps you find influencers within your existing network.

While it’s undeniably a sophisticated platform, Traackr only has around seven million influencer profiles in its database, spanning 13 platforms and 50 countries. So its network is already spread pretty thin – and that’s before you add any search filters.

👍 Other key features: Traackr is an end-to-end solution, so it does everything influencer marketing-related. Brands in the beauty, personal care, fashion, spirits, and consumer electronics niches can bolt-on industry benchmarking data for $8,000 per year.

🤝 Used by: Lacoste, L’Oreal, Samsung

✨ Review score: ★ 4.3/5 (G2), ★ 4.6/5 (Capterra), ★ 7.7/10 (TrustRadius)

📣 Testimonial: “Traackr is our partner of choice because their tools give us the capability to take a more strategic approach when developing our influencer programs.” – Erin Kelly, Director of Integrated Communications and Influencer Engagement at Shiseido

🤓 Further reading: 11 Traackr Alternatives For Influencer Marketing (Incl. Free Trials)

9. GRIN

🥇 Best for: Scaling influencer search with GRIN’s agentic AI assistant

🤔 What is it: GRIN works with brands of any size, in any niche, and with any level of influencer program maturity. It’s an end-to-end tool capable of handling everything from influencer search to campaign management to payments.

🆓 Free trial: No

💵 Price: While GRIN doesn’t share pricing information, Capterra quotes a starting price of $999+/month.

📱 Platforms: Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitch, X/Twitter, YouTube

✅ Influencer search features:

With GRIN, you can search a network of 190+ million influencers across Instagram, TikTok, and YouTube. Zoom in on the right influencers using creator and audience-based filters, or use the lookalike search features to instantly identify profiles with similar traits to your top performers.

Don’t fancy doing the legwork yourself? Gia, GRIN’s agentic AI assistant, can do all the searching for you based on natural language prompts like “find me 200 small TikTok fashion influencers for my Black Friday promotion”. It’s a helpful feature – although, naturally, you’ll want to sense-check the results before launching your campaign.

👍 Other key features: GRIN’s tools span influencer discovery, social listening, relationship management, content management, reporting, and influencer payments.

🤝 Used by: ColourPop, Skims, Vera Bradley

✨ Review score: ★ 4.5/5 (G2), ★ 4.7/5 (Capterra), ★ 6.2/10 (TrustPilot)

📣 Testimonial: “GRIN has allowed me to automate processes, saving me time, money, and allowing me to scale my influencer programs.” – Lydia Lee, Affiliates and Ambassadors at Nutpods

🤓 Further reading: 12 GRIN Alternatives For Better Influencer Marketing & Discovery

10. MightyScout

🥇 Best for: Basic search tools with a large influencer network

🤔 What is it: MightyScout isn’t quite an all-in-one influencer marketing platform. But it does most of the stuff you need, from influencer search and outreach to gifting and influencer analytics. And it’s reasonably priced compared to bigger tools like Traackr and Upfluence.

🆓 Free trial: Yes

💵 Price: Paid plans range from $99 – $749 per month

📱 Platforms: Instagram, TikTok, YouTube

✅ Influencer search features:

Despite being one of the cheaper tools in my roundup, MightyScout has one of the largest influencer databases, featuring around 350 million profiles. Filter by platform, location, keywords, and engagement rate – or simply copy-paste the handle of your favorite Instagrammer to find thousands of similar profiles.

Just be aware that you only get limited credits to “spend” on influencer searches each month. For instance, the entry-level plan includes 20 credits, which is enough for 800 monthly search results.

👍 Other key features: MightyScout does most of the stuff you need to run successful influencer campaigns. Beyond influencer search, it handles outreach, content tracking, relationship management, campaign reporting, social listening, and more. The only major thing it doesn’t support is influencer payments.

🤝 Used by: Craft, Lancôme, WHOOP

✨ Review score: ★ 4.7/5 (Capterra)

📣 Testimonial: “It would take 10 people to do the work if we didn’t have MightyScout. I would have quit my job if we hadn’t gotten this tool.” – Kiah Zellner-Smith, Multimedia Marketing Manager at IES Abroad

Features to look for in influencer search tools

After analyzing dozens of different influencer search tools, I’ve got a pretty clear picture of the types of features you should be prioritizing. Here are my must-haves:

• Large influencer database: The more influencer profiles a platform contains, the more scalable it’ll be. The largest platforms have 350+ million influencers, whereas some only feature a few thousand.

• Upfront data access: Choose tools that let you analyze an influencer’s data – like engagement rates, audience demographics, and growth rates – without having to reach out first. Trust me, it’ll save you a ton of time. 

• Extensive search filters: You’ll want to filter your searches to identify true brand-fit influencers. Make sure your chosen platform includes both influencer filters (like location, engagement rate, and hashtags used) and audience filters (such as language, interests, and fake followers).

• Lookalike search: This is one of the most effective ways to streamline the influencer search process. Find other profiles with similar content and audiences to your top-performing influencer partners, then recruit them. Easy!

• Influential follower search: Chances are some of your existing customers have sizable social media followings – and some search tools help you track them down. This is a smart move, because those influential customers are already bought into your brand and product.

• AI search tools: A couple years ago, this was a nice-to-have, but now all the best influencer search tools have AI functionality. Prioritize platforms that understand natural language searches – like “mom with teenagers” – to bring you more relevant results.

🤓 Further reading: Want a tool that does more than “just” influencer search? Find my recommendations for the best end-to-end influencer tools in 19 Best Influencer Marketing Platforms.

Find brand-fit influencers faster with Modash

There are plenty of solid influencer search tools on the market – so many that this article could easily have been twice as long. But Modash is still the standout choice.

Why? Because with Modash you can:

• Tap into a huge database of 350+ million influencers across Instagram, TikTok, and YouTube
• Analyze key data on potential brand-fit influencers without having to outreach them first
• Track down relevant influencers using natural language queries like “man at a yoga class”
• Easily find lookalikes who match your current top-performing influencer partners
• Search for influencers among your existing customers and followers

And that’s without mentioning all the rest of our end-to-end functionality, including our best-in-class Shopify integration, dedicated influencer marketing inbox, and efficient influencer payments.

See for yourself by trying Modash for free!