So you’re looking for the influencer marketing platform that makes the most sense with your budget. Upfluence is on your radar with its great features, but you’re wondering if there are better options — to make sure you’re getting the most bang for your buck when it comes to your influencer marketing needs.

There are so many platforms out there that it’s difficult to know where to start. To help you narrow it down, here are nine Upfluence alternatives, each with its own set of benefits (and potential drawbacks).

Here’s a look at nine alternatives to Upfluence to help you find the best fit.

The 9 best Upfluence alternatives:

1. Modash
2. GameInfluencer
3. Traackr
4. BuzzSumo
5. #paid
6. Awario
7. Hypeauditor
8. Followerwonk
9. Woomio

Upfluence disadvantages: reasons to look for an alternative

Upfluence certainly has its pluses (that’s probably why you’re using or considering it in the first place). Their advanced add-ons like affiliate program management and influencer payments make managing your campaigns super simple. Yet, here’s why you may be looking for an Upfluence alternative.

Price & flexibility – high cost & long contract length

Upfluence doesn’t share their pricing upfront, and since you’re locked into a 12-month contract, it might be too much of a commitment for small businesses.

Limited discovery 

Upfluence helps with finding influencers across a ton of social platforms, which is great. However, since the total pool is smaller, you might start to run into the same faces when running niche searches. Especially outside "tier one" markets like US/UK. Once you pick a social platform, then a country, then a niche, then performance criteria (like average views or engagement rates), the options can start to get limited.

No self-serve options

You have to start with a demo from the sales team, which isn’t great if you want to move quickly or prefer to try it yourself to see if it’s the right fit.

9 Alternatives to Upfluence for influencer marketing

1. Modash

Best for: B2C brands who want to find, analyze, and monitor influencers at any scale (without needing agency support)

Free trial: 14 days without restrictions. Try it for free.

Starting price: From $299/month (paid monthly) or $199/month (paid annually)

Features & reasons to use Modash

Modash helps you discover, analyze, and monitor influencers. Its influencer database covers everyone on Instagram, TikTok, and YouTube — that’s over 250M+ profiles.

Search and filter influencers based on the number of followers, engagement rate, hashtags, bio keywords, languages, and more.

You can get even more in-depth data and search an influencer’s audience, including location, language, interests, demographics, and more.

Modash’s influencer analysis tool can help you determine if an influencer is a good fit for your brand, with insights on follower growth, fake followers, audience data, recent posts, brand affinity and more. When you open up a creator's profile in Modash, it looks like this:

Modash's Influencer tracking feature eliminates the need for you to manually check partner content. The tool automatically collects your partner content in one dashboard, so you can keep track of who posted, who hasn't, and find the top performing content.

Modash vs. Upfluence at a glance

• Modash’s pricing is transparent whereas Upfluence doesn't advertise its price on its website and subscriptions are only sold on an annual basis.
• Modash lists 250M+ creators vs. Upfluence’s 6M+. Using Modash will help you find many more partnership opportunities and untapped potential.
• Unlike Upfluence, Modash has a full-access free trial, meaning you can try it out for 14 days without restrictions.
• Upfluence has a broader feature set overall, e.g. extra features for building affiliate programs and AI tools.

Pricing

Modash’s pricing is based on monthly usage. Plans start from $299/month (paid monthly) or $199/month (paid annually). View pricing here, or sign up for a free trial (no credit card needed).

2. GameInfluencer

Best for: Game publishers

Free trial: No

Starting price: On request

Features

GameInfluencer specializes in influencer marketing for the gaming industry. They pride themselves on influencer matchmaking that can help you identify niche segments and connect you to the perfect influencer for your game.

As a full-service agency, each client is unique and influencer marketing strategies are by no means a one-size-fits-all. Their aim is to match you with publishers and developers to create new audiences in places you may not think to look in the gaming sphere, like fashion and beauty influencers, family or DIY, and even cooking influencers.

Results are easy to track and measure to help optimize campaigns. And campaigns can be produced in multiple languages, depending on your target audience.

GameInfluencer vs. Upfluence at a glance

• Content creator databases are comparable in size: 3.1M+ for GameInfluencer vs. Upfluence’s 6M+.
• GameInfluencer focuses on a specific market and is one of the top platforms for Twitch influencer marketing.
• Both Upfluence and GameInfluencer offer extra professional services.
• Upfluence has more features overall.

Pricing

Pricing information for GameInfluencer isn't available.

3. Traackr

Best for: Medium to large-sized beauty brands and agencies

Free trial: Yes

Starting price: Starts from $20,000/year

Features

Traackr has been offering influencer marketing tools since before influencer marketing was even a thing.

They offer search and discovery, relationship management and campaign management. Traackr’s influencer discovery and campaign management are very thorough. Searches can be narrowed down by keyword, location, language, age, etc, but the Audience Attribute tool lets you do a deep dive into the followers of influencers.

Traackr’s platform is easy to use and lets you organize and categorize influencers in your network in a useful way, by relationship stage: aware, engaged, advocate. This makes it easy for anyone on your team to jump in at any stage and know where you’re at with your influencers.

Traackr vs. Upfluence at a glance

• Both platforms don't provide clear pricing information.
• Traackr specializes in working with beauty brands.
• Traackr's platform promotes teamwork with your marketing team and makes it easy to keep everyone informed.
• Both platforms have a small influencer discovery database.

Pricing 

Traackr’s pricing starts from $20,000/year.

4. BuzzSumo

Best for: All-in-one content marketing with light influencer marketing needs

Free trial: Yes, 7 days

Starting price: Starting from $199/month

Features

BuzzSumo simplifies content marketing by providing the research and analytics tools you need. The platform focuses more on content marketing than influencer marketing, so it lacks features like fake follower checks found in other platforms. It also has limited options for influencer discovery and analysis.

Think of BuzzSumo as a digital editor for content marketing. It will help inspire you, guide your research, and give you the analytics you need to help you decide what your content will be and what is worth sharing.

BuzzSumo vs. Upfluence at a glance

• BuzzSumo isn’t designed specifically for influencer marketing, so it’s missing some key monitoring and analysis features.
• Advanced search is not very intuitive.
• While BuzzSumo excels in content inspiration, it falls short in providing detailed audience data.
• There’s no platform integration (aside from the BuzzSumo API), but they do offer a Chrome extension for page analysis.

Pricing

BuzzSumo plans range from $199/month ($159/month, if you pay annually), to $999/month (for enterprises).

5. #paid

Best for: B2C companies of all sizes, agencies, and DTC brands

Free trial: No

Starting price: Unknown

Features

#paid sets itself apart from other influencer marketplaces in two key ways. First, with Whitelist Ads, which allow you to “whitelist” specific influencers and content for use in paid Instagram and Facebook ads. It integrates with Facebook Ads Manager, enabling you to run ads under the influencer’s name. This approach helps you reach your target audience more authentically, beyond just the followers of the influencer.

Second, there’s Handraise. This feature allows influencers to "raise their hand" and express interest in working with your brand, explaining why they’d be a good fit and sharing their potential strategy. #paid’s team reviews each submission, checking factors like background, audience, and past content before it reaches you.

Essentially, you get handpicked influencers tailored to your brand. However, a downside is that it limits access to a broader pool of untapped talent.

#paid vs Upfluence at a glance

• #paid has a small database of around 20,000 influencers, which means you might miss out on undiscovered talent.
• Upfluence offers a precise search function that scans a database of over 5 million influencers.
• #paid manually reviews influencer proposals with human vetting, while Upfluence doesn't.

Pricing

#paid doesn't disclose the pricing details on its website.

6. Awario

Best for: A social listening tool for brands of all sizes

Free trial: Yes

Starting price: From €49/month

Features

Awario isn’t specifically an influencer marketing tool, but it can still be useful for influencer marketing. Instead of using audience filters like other tools, influencer discovery relies on tracking mentions and keywords.

You might wonder why it’s on this list – simply because it’s relevant. Social listening in influencer marketing helps track the impact of campaigns by analyzing when and how your content is engaged with.

Awario works well alongside other influencer marketing tools. It monitors mentions of your brand, company, products, and more across social networks, blogs, forums, news sites, and the web.

The goal here is to find mentions so you can respond to them to generate leads, optimize content strategy, and overall improve your customer experience. Next, Awario analyzes all of these mentions to give you the full picture of your brand’s online reputation.

Awario lets you find brand advocates that already exist, but you can also find brand advocates of your competitors, which will save you a lot of time when looking for people relevant to your brand’s niche.

Awario vs. Upfluence at a glance

• Awario is a social listening tool for tracking, so its search feature is completely different from Upfluence’s.
• Upfluence offers a social listening module as part of its campaign tools.

Pricing

Awario’s pricing starts at $49 per month and goes up to $399 per month when billed monthly.

7. Hypeauditor

Best for: Larger brands and agencies that need market insights in addition to influencer data

Free trial: No

Starting price: On request

Features

HypeAuditor is a platform designed to help brands, marketers, and agencies discover and analyze influencers for marketing campaigns, particularly on Instagram, YouTube, TikTok, and other social media platforms. It provides detailed analytics on influencer performance, including audience demographics, engagement rates, follower authenticity, and growth trends.

In addition to the influencer discovery tool, you can also track the progress of your campaigns, compare up to five influencers at a time and gain insight into an influencer’s growth with account tracking.

One of its key features is its AI-driven fraud detection, which helps identify fake followers and engagement, ensuring that brands work with genuine influencers.

Hypeauditor vs. Upfluence at a glance

• Larger database of 175.3M+ influencers, compared to Upfluence’s 6M+.
• Some metrics can be confusing and offer limited value.

Pricing

Hypeauditor’s pricing is available on request.

8. Followerwonk

Best for: Influencer analysis and discovery for Twitter on a budget.

Free trial: No

Starting price: Unknown

Features

This entry-level tool helps you find and analyze profiles on Twitter. If you’re looking for a more well-rounded influencer marketing tool, Followerwonk is probably not the one for you.

You can search keywords from bios, search by follower count or the number of tweets to find Twitter influencers relevant to your brand, but that’s where it ends.

With the low cost comes a limited set of features, but if all you want to do is grow your own Twitter audience, then this is a good place to start.

Followerwonk vs. Upfluence at a glance

• Followerwonk is one of the cheapest options but only supports Twitter.
• Upfluence can add professional services, whereas Followerwonk is fully more hands-on.
• Upfluence has a much larger database, covering platforms like Instagram, YouTube, Facebook, Twitter, Pinterest, and Twitch, along with a precise search engine and campaign tools that provide an abundance of useful information.

Pricing

Followerwonk’s pricing isn't available on its website.

9. Woomio

Best for: Creators and agencies looking to grow their business using influencers

‍Free trial: No

‍Starting price: Unknown

Features

Woomio is an influencer marketing platform designed to help brands and agencies manage their influencer campaigns more efficiently. It provides tools for discovering influencers, managing relationships, tracking performance, and analyzing campaign results.

Woomio allows you to access detailed influencer data and statistics directly from Instagram, TikTok, and YouTube. You can track content performance, monitor engagement levels, and assess audience relevance to ensure influencers align with your campaign goals.

Plus, Woomio helps identify the authenticity of influencers by analyzing whether their followers are genuine or artificially acquired.

Another interesting feature of Woomio is its predictive insights. It enables you to predict influencer performance and ROI, ensuring the right choice is made before going live with a campaign.

Woomio vs. Upfluence at a glance

• Woomio offers access to a vast database of 180 million influencers, significantly larger than Upfluence’s 6 million.
• Both platforms provide insights from major platforms like Instagram, TikTok, and YouTube.
• Both Woomio and Upfluence focus on identifying genuine influencers.

Pricing

Woomio's pricing ins't publicly available.