So you’re looking for the influencer marketing tool that makes the most sense with your budget. Upfluence is on your radar with its great features, but you’re wondering if there are better options — to make sure you’re getting the most bang for your buck when it comes to your influencer marketing needs.
There are so many platforms out there that it’s difficult to know where to start. To help you narrow it down, here are nine Upfluence alternatives, each with its own set of benefits (and potential drawbacks).
Here’s a look at nine alternatives to Upfluence to help you find the best fit.
Upfluence certainly has its pluses (that’s probably why you’re using or considering it in the first place). Their agency/SaaS hybrid model makes managing your influencer marketing really convenient and hands-off. Their advanced features like affiliate program management and influencer payments make managing your campaigns super simple. Yet, here’s why you may be looking for an Upfluence alternative.
Upfluence doesn’t publish their subscription price on their website, but what they do tell you is that the minimum contract length is 12 months for each of their plans, which may make it just too large of a commitment for small businesses.
Because influencers need to apply to be approved, Upfluence’s database is smaller than other influencer marketing tools, so their talent pool is limited. The platform also lacks an audience lookalike tool, limiting the growth of your potential audience.
If you consider the commitment of an annual subscription to Upfluence, not being able to try it before you buy it is a serious downside.
Upfluence takes care of finding influencers for you, which may sound convenient, but certainly isn’t the best option for everyone. Using an agency means that you don’t own your influencer relationships, which makes you too dependent on a third party and hurts you in the long term. More to the point of cost-effectiveness, this convenience also comes with a higher price tag.
Best for: B2C e-commerce & SaaS companies who want to find, analyze, and monitor influencers at any scale (without needing agency support)
Free trial: 14 days without restrictions. Try it for free.
Starting price: $99/month
Modash helps you discover, analyze, and monitor influencers. Its influencer database covers everyone on Instagram, TikTok, and YouTube — that’s over 200M+ profiles.
Search and filter influencers based on the number of followers, engagement rate, hashtags, bio keywords, languages, and more.
You can get even more in-depth data and search an influencer’s audience, including location, language, interests, demographics, and more.
Modash’s influencer analysis tool can help you determine if an influencer is a good fit for your brand, with insights on follower growth, fake follower check, audience data, recent posts, brand affinity and more.
And that’s not all. Influencer monitoring eliminates the need for you to manually check partner content. Modash’s influencer monitoring platform does all the work for you –helping you keep your content on-brand and finding high performing content so you can use what works and not waste time on what doesn’t. You’ll be able to read all this valuable data in an easily understandable overview and report.
1. Modash’s entry-level subscription is transparent and includes all features like campaign monitoring and advanced filtering in every plan. Starting from $99 per month. Upfluence does not advertise its price on its website and subscriptions are only sold on an annual basis.
2. Modash lists 200M+ creators vs. Upfluence’s 3M+. Using Modash will offer many more partnership opportunities and untapped potential.
3. Unlike Upfluence, Modash has a full-access free trial, meaning you can try it out for 14 days without restrictions.
4. Upfluence has a broader feature set overall, e.g. extra features for building affiliate programs and making influencer payments.
Best for: Game publishers
Free trial: N/A
Starting price: On request
GameInfluencer specializes in influencer marketing for the gaming industry. They pride themselves on influencer matchmaking that can help you identify niche segments and connect you to the perfect influencer for your game.
As a full-service agency, each client is unique and influencer marketing strategies are by no means a one-size-fits-all. Their aim is to match you with publishers and developers to create new audiences in places you may not think to look in the gaming sphere, like fashion and beauty influencers, family or DIY, and even cooking influencers.
Results are easy to track and measure to help optimize campaigns. And campaigns can be produced in multiple languages, depending on your target audience.
Pricing is available on request and depends on the type of campaign, platform and influencer reach.
Best for: Medium to large-sized beauty brands and agencies
Free trial: N/A
Starting price: On request
Traackr has been offering influencer marketing tools since before influencer marketing was even a thing.
They offer search and discovery, relationship management and campaign management. Traackr’s influencer discovery and campaign management are very thorough. Searches can be narrowed down by keyword, location, language, age, etc, but the Audience Attribute tool lets you do a deep dive into the followers of influencers.
Traackr’s platform is easy to use and lets you organize and categorize influencers in your network in a useful way, by relationship stage: aware, engaged, advocate. This makes it easy for anyone on your team to jump in at any stage and know where you’re at with your influencers.
Traackr’s platform is available through an annual or multi-annual subscription. Specific pricing is available by request.
Best for: All-in-one content marketing with light influencer marketing needs
Free trial: Yes, 30 days.
Starting price: Starting from $99/month.
BuzzSumo helps to take the guesswork out of content marketing by guiding you through the tools you need for research and analytics. With this platform, there is certainly more of an emphasis on content marketing versus influencer marketing, meaning you won’t find some of the bells and whistles of the other platforms, like fake follower checks. Influencer discovery and analysis are also limited.
Think of BuzzSumo as a digital editor for content marketing. It will help inspire you, guide your research, and give you the analytics you need to help you decide what your content will be and what is worth sharing.
BuzzSumo plans range from $99/month ($79/month, if you pay annually), to $299/month ($239/month, if you pay annually). BuzzSumo offers a free plan, but features and searches are limited.
Best for: B2C companies of all sizes, agencies, and DTC brands
Free trial: Yes
Starting price: $499/month
#paid distinguishes itself from other influencer marketplaces in two ways. First, Whitelist Ads, which let you “whitelist” certain influencers and content to be used for paid Instagram and Facebook ads. It connects with Facebook Ads Manager and lets you publish the ads under the influencer’s handle. In other words, you can reach your target audience more authentically, instead of being limited to only those in your audience who follow your influencer.
Second, Handraise. This lets influencers “raise” their hand to let you know they’re interested in working with you by telling you why they think they’d be a good fit for your brand and what their strategy might be. #paid has a team who looks at each submission for background, audience, past content and so on, before it ever reaches you. In other words, handpicked influencers just for your brand. But it comes with some limitations, mainly that you’ll be missing out on a huge database of untapped talent.
Pricing ranges from $499/month to $999/month for #paid. Unlimited team seats are available on all plans, but advanced audience demographics are only available from $999+.
Best for: A social listening tool for brands of all sizes
Free trial: Yes, 7 days.
Starting price: from €29/month.
Awario is not an influencer marketing tool, but it can be used in influencer marketing. What this means is that influencer discovery can only be done by tracking mentions and keywords, not via audience filters like other influencer marketing tools.
You’re probably wondering why we decided to include it on the list? Because it’s relevant. Social listening for influencer marketing helps measure the impact of your campaigns by seeing when and how your content is interacted with. It’s an excellent tool to be used together with one of the other influencer marketing tools.
Awario is a social media listening tool that looks for any mention of the brand, company name, product, and more on social networks, blogs, forums, news sites, and the internet.
The goal here is to find mentions so you can respond to them to generate leads, optimize content strategy, and overall improve your customer experience. Next, Awario analyzes all of these mentions to give you the full picture of your brand’s online reputation.
Awario lets you find brand advocates that already exist, but you can also find brand advocates of your competitors, which will save you a lot of time when looking for people relevant to your brand’s niche.
Awario pricing ranges from $29/month to $399/month.
Best for: Larger brands and agencies that need market insights in addition to influencer data
Free trial: A free plan lets you use basic features, but data is limited.
Starting price: $399/month
Hypeauditor analyzes influencer profiles and audiences and looks for signs of fraud, like fake followers, fake comments, and more. Essentially it analyzes audience quality and gives influencers and audience quality scores.
This score gives you data you can use when trying to negotiate influencer fees because why would you want to pay to reach an audience of fake followers?
In addition to the influencer discovery tool, you can also track the progress of your campaigns, compare up to five influencers at a time and gain insight into an influencer’s growth with account tracking. Hypeauditor is also helpful for monitoring your own Instagram account and gaining insight into your brand’s social media presence.
Upfluence is one of several Hypeauditor alternatives, offering a higher price (and different model), but with extra features e.g. affiliate programs, product seeding, and influencer payments.
Hypeauditor’s pricing starts are $399/month, but then you need to contact them for pricing for Pro add-ons.
Best for: Influencer analysis and discovery for Twitter on a budget.
Free trial: Free version available
Starting price: $29/month
This entry-level tool helps you find and analyze profiles on Twitter. If you’re looking for a more well-rounded influencer marketing tool, Followerwonk is probably not the one for you.
You can search keywords from bios, search by follower count or the number of tweets to find Twitter influencers relevant to your brand, but that’s where it ends.
With the low cost comes a limited set of features, but if all you want to do is grow your own Twitter audience, then this is a good place to start.
Followerwonk’s pricing ranges from $29/month ($23/month billed annually) to $79/month ($63/month billed annually).
Best for: Brands and agencies looking to connect with bloggers
Free trial: Yes, 7 days.
Starting price: On request
GroupHigh focuses more on bloggers than the other platforms mentioned above. With its large database, you can create lists of influencers and organize them by topic, social presence, and reach.
This tool looks at all of your existing contacts and compiles a list of influencers that you are already connected with, but may not know, making it easier to widen your network of contacts and build targeting outreach lists.
GroupHigh vs. Upfluence at a glance
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