Blogs

Gifting Survey: 74 Marketers Reveal What's Working (and What's Broken)

Gifting is ROI-positive for 80% of brands, yet it ranks near the bottom of their priorities. Our 2026 survey uncovers the expectations gap between brands and creators – and what to do about it.
Rochi Zalani
May 22, 2026

Insights von Influencer-Marketing-Profis. Erfahren Sie von Menschen, die denselben Job machen wie Sie.

Melissa Sorby
Autor
Marit Tiesema
Augmentum Media
Anna Jędrzejewska
Kyra
Andreea Moise
Hype Maven

Blog-Kategorien

All
Channels
Strategy
Relationships
Tools
Recruitment
Tracking
Programs
Insights
Commission isn’t enough: 57 creators say they want more from affiliate programs
Whitney Blankenship
October 19, 2026
Insights
How to Measure Affiliate Marketing and Act on the Results
Phil Norris
October 15, 2026
Tracking
Influencer Conversion Rate: How to Calculate It, Benchmark It, and Improve It
Lizzie Davey
October 15, 2026
Tracking
How to Set (and Defend) Your Influencer Marketing Budget
Phil Norris
October 8, 2026
Strategy
Cost Per Engagement (CPE) in Influencer Marketing: How to Calculate It and When to Use It
Lizzie Davey
October 8, 2026
Tracking
Influencer Marketing Attribution: How to Credit the Creators Driving Your Sales
Phil Norris
October 1, 2026
Tracking
How to Build an Influencer Marketing Dashboard That Matches Your Program
Phil Norris
September 25, 2026
Tracking
Influencer Marketing ROI: How to Calculate, Measure & Improve It
Phil Norris
September 22, 2026
Tracking
Performance-Based Influencer Marketing: How to Make It Actually Work for Your Brand
Lizzie Davey
September 18, 2026
Strategy
How to Track Influencer Performance (Without Living in a Spreadsheet)
Lizzie Davey
September 18, 2026
Tracking
Influencer Engagement Rate: How to Measure It, Judge It, and Verify It
Lizzie Davey
September 17, 2026
Recruitment
How to Measure Influencer Marketing in 5 Steps (From Goal Setting to Reporting)
Phil Norris
September 17, 2026
Tracking

Beliebte Subkategorien

Workflow-Management

Unsere Artikel zu Automatisierung, Workflows, Aufgabenverwaltung usw.

Erkunden

Influencer-Marketing-Storys

Unsere lockereren Erfahrungsberichte auf Basis von Umfragen und anderen Daten

Erkunden

Influencer-Management

Zum Management von Influencer-Beziehungen und Vertrauensaufbau usw.

Erkunden

Tracking & Monitoring

Alle Artikel zur Kampagnenmessung

Erkunden

Subscribe to the newsletter

Return on Influence ist der wirklich nützliche Newsletter, auf den du gewartet hast. Die Erkenntnisse stammen von Influencer-Marketern, die täglich damit arbeiten.

66K subscribers

Sent every week

Unsubscribe at anytime

Free