Platform
Capabilities
Manage
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Keep every collaboration organized from start to finish
Discover
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Find, vet and connect with the right creators for your brand, at scale
Track
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Auto track influencer campaign metrics & content. From reach to clicks to sales
Pay
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Send fast and secure payments to creators worldwide
Integrations
Shopify
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Send promo codes, links and free products in seconds
Email
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Reach more creators and keep comms in one place
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Product tour
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Interactive tours to explore Modash features & workflows.
API
API
API overview
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From concept to launch, faster than ever using the richest creator data APIs.
Discovery API
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Programmatically find creators, analyze audience, & more.
Raw API
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Get live, unfiltered data from social accounts, including comments, tags, and more!
AI search
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Build AI powered influencer tools and workflows
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Brand collaborations
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Map brand and creator collaborations
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Discover similar creators across platforms
Creator lookalikes
Documentation
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Get started with our comprehensive and interactive documentation
API pricing
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Simple pricing for
powerful APIs
Use cases
For marketing agencies
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Creator data API for marketing agencies
For AI tools and agents
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The data infrastructure for AI-native creator tools
For research and analysis
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Social data API for research and analysis
For e-commerce & DTC
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The creator data layer for for e-commerce and DTC brands
Use cases
Use cases
Gifting
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Send products at scale, cut “address & size” follow-ups, and track what gets posted automatically.
Affiliates
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Links + codes, attribution, and automated payouts (without stitching systems together).
Paid partnerships
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Run sponsored campaigns end-to-end, from discovery to reporting
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Customers
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Manage & grow your paid partnerships
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Switch to Modash for free, in under a week. Zero downtime.
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Resources
Resources
Blog
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Content on B2C influencer programs including original research, how-tos & more.
Newsletter
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Subscribe for weekly emails to help you improve your influencer program.
Written by Eleni Zoe
Webinars
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Live & on-demand webinars. Guests share how they’re running their programs.
YouTube channel
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Tips, tricks, and teardowns that will help you start and scale your influencer partnerships.
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Help center
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Your entire influencer program, in one place.
Our data
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Bringing data you trust to influencer marketing
Collabs library
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Examples of sponsored influencer content
Pricing
Try for free
Request a demo
Log in
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Try for free
[Survey] Are Creators Really Too Expensive for Black Friday?
Marketers feel creators are too expensive and too unavailable for Black Friday. Creators tell a different story. What really impacts BFCM prices:
Whitney Blankenship
July 24, 2026
Blog
Featuring insights from influencer marketing pros. Hear from people who actually do the same job as you.
Melissa Sorby
Metapic
Marit Tiesema
Augmentum Media
Anna Jędrzejewska
Kyra
Andreea Moise
Hype Maven
Blog categories
All
Strategy
Channels
Relationships
Tools
Insights
Programs
Tracking
Recruitment
How to Do Affiliate Outreach That Actually Gets Replies
Lizzie Davey
August 21, 2026
Recruitment
9 Ways to Promote Your Affiliate Program (Without Starting From Scratch)
Lizzie Davey
August 18, 2026
Strategy
Affiliate Marketing ROI: How to Calculate It Accurately (and Improve It)
Phil Norris
August 18, 2026
Programs
Affiliate Reporting: What to Track and How to Report on Your Program
Lizzie Davey
August 12, 2026
Tracking
Affiliate Program Competitive Analysis: What to Actually Look At (and What to Do About It)
Phil Norris
August 10, 2026
Strategy
10 Affiliate Marketing Metrics That Actually Matter (Ranked)
Lizzie Davey
August 10, 2026
Tracking
19 Affiliate Marketing Strategies to Grow Your Program (Beyond Recruiting More)
Anna Sonnenberg
August 10, 2026
Strategy
Affiliate Payouts: Which Model to Choose & How to Structure Your Process
Phil Norris
August 5, 2026
Programs
How Affiliate Conversion Tracking Works (& How to Set it Up)
Phil Norris
August 5, 2026
Tracking
Affiliate Attribution Models: How to Choose the Right One for Your Program
Lizzie Davey
August 3, 2026
Strategy
How to Prevent Affiliate Abuse in Your Program (Before It Gets Expensive)
Phil Norris
July 29, 2026
Programs
5 Affiliate Incentives That Move the Needle
Phil Norris
July 28, 2026
Relationships
Popular subcategories
Workflow management
Our articles around automation, workflow, task management, etc.
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Influencer marketing stories
The fluffier testimony style pieces we've done based on surveys and other data
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Influencer management
Specifically managing influencer relationships, building rapport, etc.
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