You shouldn’t pay an influencer to post a photo of your product. You should pay an influencer to get you a customer. Paying influencers on a “cost per acquisition model” is ideal for most brands...
You can tell the future. Use this template to track and analyze your influencer campaigns and extrapolate campaign data to forecast the future.
The first three steps to kickoff performance influencer marketing. Diving headfirst into a dark abyss is nerve-wracking. But your 8-year-old nephew loves to cannonball off the side of his local...
Everyone loves the feeling of getting completely ignored by the people we want to talk to. Said nobody. Ever. As a growth marketer, you want results now. Whether you’re building or testing a new...
These 4 influencer marketing automation tactics will save 70% of your time. Laziness is the most scalable human attribute of all. By its very nature, it takes little energy and time. When growing...
Bisou Natural is a rapidly scaling E-commerce company. After just 1 year of business they have turned influencer marketing into a revenue printing machine selling artisanal air freshening bags...
Bolt (formerly Taxify) chooses Modash for influencer discovery and audience analysis. Bolt’s achievements are hard to summarize. But a few noteworthy facts are that it is the 3rd fastest growing...
Companies with brand ambassador programs seem to be winning. Across the board, this list of companies with brand ambassador programs seem to crush it when it comes to growth. First, you might want...
Founded by Canadian Expat Avery Schrader and Estonian Native Hendry Sadrak, Modash is a search engine for performance marketers to find influencers that speak to their target audience. Using simple...
Watching the huge success teams have had adding social media brand ambassadors to their marketing mix has been an incredible learning experience. This has led to some articles, like this ultimate...
Aristotle said: “When the storytelling goes bad in society, the result is decadence”. What Aristotle meant in my estimation, is that when we don’t tell the truth and spread the stories that matter...
Youtube, Instagram and Tiktok have a combined user base of 4 billion users. A portion of those make highly effective brand ambassadors. Never before in history has there been a marketplace of...
For influencers in Norway (or anywhere else for that matter) purchasing followers is very easy. For those who lack the determination to build a real, engaged audience, there are sites like the one...
Influencer marketing platforms in Finland have raised over 6 million euros in the last 18 months. Advertisers globally are spending billions of dollars sponsoring Instagram influencers...
Influencer outreach often blindsides marketers the first time the task ends up on their desk. Often appearing without an outreach strategy, let alone a recommendation for influencer outreach tools...
Buying fake followers is still a popular method of getting sought-after brand deals, as made obvious by the google trends chart below. To combat this, we’re conducting a series of studies on fake...
In Estonia, Influencer marketing is more popular than you might think. In fact, using a tool to find influencers we can see that there are more than 5000 individuals in Estonia, with Estonian...
Today, we release another quick study answering a question for our Latvian friends:How targeted is the reach of Latvian influencers? Or: How much of a Latvian influencers, audience is in Latvia?
If you want to contact someone professionally online, you need to find their email address.But a lot of people are still asking me how to find someones Instagram email. Apparently, this is still a...
Influencer outreach eats time. If you need to outreach to 10s or even hundreds of influencers it gets very time consuming very quickly. Crafting an influencer outreach strategy, finding the tools...
Instagram fraud has been top-of-mind for many marketers for the last few years. Despite the rise in fraud, we had high hopes and expectations for websites selling influencer shoutouts, like Fiverr.
What is a KOL? Sometimes they are called influencers, sometimes thought leaders. KOL stands for Key Opinion Leader and is someone on the web who has the ability to lead and sway opinions.
We recently completed a full study of Lithuania’s TOP 150 most followed accounts. We gathered some very useful insights we would like to share with you. The first of which is massively important...
Swedish influencer marketers are not immune to the millions of fake followers that plague the marketing ecosystem globally. Unfortunately, influencers in Sweden are purchasing fake followers at a...
Many Polish influencers have grown huge, dedicated audiences watching their every word. In fact, more than 1000 of them have earned a 6 figure follower count. Brands targeting the Polish market...
When you work with social media influencers or brand ambassadors, a strong contract template is important for everyone.It sets the clear terms and guidelines of the collaboration, lays expectations...
Modash has had a ton of fun of working with and learning from the best brand ambassador programs in Europe. Some from fast growing tech companies, to marketing agencies and everything in between.
Twitch sponsorships are a rising discussion amongst marketers, for good reason. Sponsoring streamers has become a staple for big brands like Redbull and Wendy’s. Now, growth stage companies have...
Is influencer marketing right for everyone? Not a chance. Everyday we see the successes of social media influencer marketing campaigns. More and more success stories are hitting the the news...
Professors at the University of Wharton say that 82% of consumers are “highly likely” to follow a recommendation made by a micro influencer, compared to 73% who are highly likely to act on a...
Examples of Micro influencer marketing campaigns are making waves.These are examples of the most creative forms of marketing. Micro influencer campaign examples pop into our feeds super frequently...
Getting creators to promote products through influencer marketing seems to be a key marketing strategy for marketers in the upcoming years.Whether you are doing B2C or B2B influencer marketing...
84 percent of consumers expect brands to create content. If you’re not creating content, you’re not meeting 84% of your customers expectations from the get go. In order to educate, entertain and...
Nielsen studies show that 90% of consumers trust recommendations from their peers (advocacy marketing) more than any other form of recommendation. Modash loves influencer marketing campaigns...
Influencers have risen massively in popularity over the last years. The fastest growing brands, solo e-commerce companies and everything in between are making influencer marketing a key part of...
No great company was built without a great team. Take a leap into Google's teamwork study. Learn about what traits make a great team and how you can improve your team dynamics...
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