Instagram Engagement Rate Calculator
YouTube Engagement Rate Calculator
TikTok Engagement Rate Calculator
Use Modash to analyze creators & their audiences
Inside Modash, you get a complete analysis of any Instagram influencer. Including engagement rates, fake followers, growth rate, audience demographics, and much more.
What is a good Instagram influencer engagement rate?
| 1k-5k | 5k-10k | 10k-50k | 50k-100k | 100k-500k | 500k-1 million | Over 1 million | |
|---|---|---|---|---|---|---|---|
| High | > 7.97% | > 3.54% | > 2.61% | > 2.47% | > 2.63% | > 2.46% | > 2.6% |
| Above average | 4.42 - 7.97% | 1.62 - 3.54% | 1.11 - 2.61% | 1.01 - 2.47% | 1.14 - 2.63% | 1.13 - 1.46% | 1.27 - 2.6% |
| Average | 3.38 - 4.42% | 1.25 - 1.62% | 0.84 - 1.11% | 0.75 - 1.01% | 0.87 - 1.14% | 0.88 - 1.13% | 1.02 - 1.27% |
| Below Average | 1.72 - 3.38% | 0.62 - 1.25% | 0.39 - 0.84% | 0.32 - 0.75% | 0.41 - 0.87% | 0.46 - 0.88% | 0.57 - 1.02% |
| Low | < 1.72% | < 0.62% | < 0.39% | < 0.32% | < 0.41% | < 0.46% | < 0.57% |
How to check influencer engagement rate
Using this formula, you'll be able to view the total overall engagements for an influencer's profile.
Modash uses the last two months of content to calculate engagement rate.
Check engagement rates by content format
On YouTube, is it Shorts or long-form videos? On Instagram, is it Posts or Reels?
Start a free trial of Modash to unlock advanced engagement data like this.
Checking engagement rates is just the beginning Modash does the rest too
Everything Shopify brands need to run and scale influencer marketing (without losing your mind)
An influencer marketing platform built to scale with you
When spreadsheets aren't cutting it anymore, Modash gives Shopify brands everything they need to grow their influencer programs. Here's what Modash helps with:
Find influencers
Search & filter 250M+ influencer profiles, or find influencers who already engaged with your brand. Solve influencer discovery at scale, in any niche.
Analyze profiles
Get data on audience demographics, locations, engagement rate, average views, past sponsors & more. Without reaching out to ask for screenshots.
Send emails
Your creators & influencers are annoyed because they're still waiting on payment for a campaign they finished a month ago.
Manage relationships
Create unlimited lists to keep track of your influencers. Add notes for personalization (or for your team), organize documents (like contracts/briefs), and more.
Collect content
Automatically track live content, and save it to a dashboard. Even Stories. Without asking influencers to sign up.
Measure results
Track metrics like total content, views, engagements, link clicks, promo code redemptions, and more. Per campaign, and per influencer.
Find influencers
Search & filter 250M+ influencer profiles, or find influencers who already engaged with your brand. Solve influencer discovery at scale, in any niche.
Learn moreAnalyze profiles
Get data on audience demographics, locations, engagement rate, average views, past sponsors & more. Without reaching out to ask for screenshots.
Learn moreSend emails
Your creators & influencers are annoyed because they're still waiting on payment for a campaign they finished a month ago.
Learn moreManage relationships
Create unlimited lists to keep track of your influencers. Add notes for personalization (or for your team), organize documents (like contracts/briefs), and more.
Learn moreCollect content
Automatically track live content, and save it to a dashboard. Even Stories. Without asking influencers to sign up.
Learn moreMeasure results
Track metrics like total content, views, engagements, link clicks, promo code redemptions, and more. Per campaign, and per influencer.
Learn more