Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does Abbott work with influencers?

Accepted Answer

Yes, Abbott works with influencers, and on this page you can see some of the most recent 31 collaborators who have collaborated with Abbott on Instagram. These partnerships help Abbott build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are Abbott ambassadors or sponsored creators?

Accepted Answer

Recent Abbott ambassadors and sponsored creators include @therealapbp, @lifeoftanyamarie, @arina.negishi, @diabe_tech, @doctortim.md, @kaitlin_harris, @seethemedlife, @brittany1wilson, @tedybruschi, @andijacksonn. These influencers have posted branded content for Abbott in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote Abbott.

Question 4

What is Abbott's marketing strategy?

Accepted Answer

Abbott's marketing strategy includes influencer partnerships, particularly on Instagram. Based on a sample of 31+ collaborations on this page, 32% are with micro-influencers (10k-100k followers), 42% are with mid-sized creators (100k-500k followers), and 19% are with larger creators (follower counts of 500k+). Their partnerships target audiences that are balanced between male (45.1%) and female (54.9%). This approach allows Abbott to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
Abbott
Abbott

1. Alyssa Pannozzi // APBP

2. LIFE OF TANYA MARIE

3. Arina Negishi

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