Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does Blue Apron work with influencers?

Accepted Answer

Yes, Blue Apron works with influencers, and on this page you can see some of the most recent 40 collaborators who have collaborated with Blue Apron on Instagram. These partnerships help Blue Apron build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are Blue Apron ambassadors or sponsored creators?

Accepted Answer

Recent Blue Apron ambassadors and sponsored creators include @blaircoooley, @justines.table, @7kidskitchen, @ainttooproudtomeg, @cheesegal, @olivianoceda, @sheisapaigeturner, @seattlehanddoc, @_devontewest, @timmchiusano. These influencers have posted branded content for Blue Apron in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote Blue Apron.

Question 4

What is Blue Apron's marketing strategy?

Accepted Answer

Blue Apron's marketing strategy includes influencer partnerships, particularly on Instagram. Based on a sample of 40+ collaborations on this page, 48% are with mid-sized creators (100k-500k followers), and 38% are with larger creators (follower counts of 500k+). Their partnerships target audiences that are predominantly female (77.1%). This approach allows Blue Apron to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
Blue Apron
Blue Apron

1. Blair Cooley | Dietitian & Healthy Recipe Creator

2. justines.table

3. 7kidskitchen

Check influencers' sponsored content

Toronto, CA

Tallinn, EE

Company

Support

Features

More tools