Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does Blue Buffalo work with influencers?

Accepted Answer

Yes, Blue Buffalo works with influencers, and on this page you can see some of the most recent 45 collaborators who have collaborated with Blue Buffalo on Instagram. These partnerships help Blue Buffalo build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are Blue Buffalo ambassadors or sponsored creators?

Accepted Answer

Recent Blue Buffalo ambassadors and sponsored creators include @kimmie.kris, @cococollieruns, @brendaantonn, @chasin_chester, @vitulls, @sapphie_the_pomsky, @albina.mart, @gabrielle_moses, @minihersheybark, @paulthebutler. These influencers have posted branded content for Blue Buffalo in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote Blue Buffalo.

Question 4

What is Blue Buffalo's marketing strategy?

Accepted Answer

Blue Buffalo's marketing strategy includes influencer partnerships, particularly on Instagram. Based on a sample of 45+ collaborations on this page, 36% are with micro-influencers (10k-100k followers), 42% are with mid-sized creators (100k-500k followers), and 20% are with larger creators (follower counts of 500k+). Their partnerships target audiences that are predominantly female (62.9%). This approach allows Blue Buffalo to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
Blue Buffalo
Blue Buffalo

1. Kimmie Prokurat

2. Coco and Erika

3. Brenda Anton

Check influencers' sponsored content

Frequently asked questions

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