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CairoScene

CairoScene

@SceneStyled x @TheCairoZoom #AD: Tonight at Cairo’s Maison69, Adidas celebrated the success of the You Got This campaign in Egypt, with Huda El Mufti at the heart of the evening's story. Football brought this moment together. As Adidas brought You Got This to Egypt, the country responded — gathering creators, voices, and athletes under one roof. Alongside football legend Hossam Ghaly and adidas partner Aly Mazhar, just days before Salah starts playing on football's biggest stage. It was a celebration of a campaign that felt both global in scale and deeply local in spirit. At the centre of it all was Huda El Mufti, first Egyptian female face to be a part of a global adidas campaign. The voice that guided audiences through the Grand Egyptian Museum, narrating the story of Mohamed Salah's fo

#ZoomAD: Some events take place inside venues. Others extend far beyond them, altering skylines, reshaping public spaces, and changing how people move through a city. Across Egypt and Dubai, Event House Egypt has established itself as a key player in large-scale event production, overseeing projects that bring together thousands of attendees across some of the region’s most prominent destinations. Its work sits at the intersection of design and infrastructure, where staging, technology, crowd management, and storytelling must function as a single system. Whether transforming a waterfront, a city block, or a purpose-built venue, each project is designed with an emphasis on scale, efficiency, and audience experience.

#ZoomAD: If you weren’t pitch side in Budapest, the next best thing was being part of Heineken’s Champions League Final watch party in Uptown Cairo PSG and Arsenal fans (and probably a few friendly haters) gathered around the massive screen to watch the nail-biting finale in an immersive, real match atmosphere - accompanied by delicious food and interactive games with some choice prizes. As the shootout came to end, fans of both teams clinked bottles together, while fervent analysis of the match carried on long in to the evening - reminding us that football is still the best way to turn strangers into friends, at least until next season.

#ZoomAD: As Cairo’s group chats dissolve into tactical debates and emotionally charged “it’s coming home” delusions, Uptown Cairo turns into a full-blown Champions League pilgrimage site tonight, powered by Heineken. The Champions League Fan Village brings together football loyalists, casual jersey wearers and that one guy who suddenly becomes a football historian every May final. The experience promises less of a quiet screening and more of a socially acceptable excuse to scream at strangers over missed penalties. Set against Uptown Cairo’s polished backdrop, the fan village leans fully into the ritual of football fandom: big screens, food, Heineken and the kind of collective emotional damage only the Champions League can provide. As one of the tournament’s longtime sponsors, Heineken bet

@CairoScene #SceneAd: Long before Mohamed Salah [...]

#ZoomAD: Against the backdrop of the Giza Pyramid Complex and the Grand Egyptian Museum, Triumph Hotels Management and @magroupegy officially launched Triumph Pyramids Hotel with a ceremony that brought together government officials, tourism and real estate executives, and public figures from the worlds of entertainment and sport in West Cairo’s growing hospitality district. The evening combined a first look at the hotel’s room mock-up with live stage performances, a formal dinner curated to international hospitality standards, and a fireworks display across the surrounding plateau, alongside performances by Ramy Sabry and Ahmed Saad. Overlooking both the Pyramids and the Grand Egyptian Museum, Triumph Pyramids Hotel introduces a new hotel-apartment destination to the area, positioning its

#SceneAD: When Egypt lifted its 10th African handball title, the moment was about more than a trophy. For Aly Zein, it represented the continuation of something the national team had been building for years: a generation determined to restore Egypt’s place among the sport’s elite. For Zein, that mindset of courage, speed and relentless ambition has shaped both his career and the partnership he has built with Puma, a brand that has increasingly aligned itself with athletes pushing the boundaries of their sport. “It’s something very special for Egypt,” Zein says. “In recent years we wanted to bring the national team back to its natural place, competing strongly in Africa.” That ambition has shaped much of the team’s recent success. Egypt’s current generation has pushed deep into internationa

#اشتري_مني ڤودافون مصر خلوا الجيمينج والمزيكا جزء أساسي من تجربة دايمًا بيقدموها لكل عملائهم، عشان كده كان طبيعي يكونوا موجودين في عيد ميلاد بابجي التامن اللي احتفلنا بيه في الأهرامات. ولأن ڤودافون أحسن شبكة 5G للجيمرز في مصر، فطبيعي إنهم مايدخلوش علينا الكرنفال بإيديهم فاضية، فجابولنا معاهم ألعاب وجوايز، وقدموا تجربة تسلية بتجمع بين الألعاب والمزيكا. شوفوا الفيديو عشان تعرفوا تفاصيل أكتر عن يوم كامل قضيناه مع ڤودافون مصر في كرنفال بابجي موبايل التامن. #SceneAd: Vodafone Egypt is expanding into the world of gaming, so naturally, they had to join PUBG’s eighth birthday at the Pyramids of Giza. With enough games and music to make a pharaoh dance, Vodafone, as PUBG’s official technology partner, brought a futuristic booth where festival-goers could play, win, and even conjure their own AI mas

@SceneSportsME #SceneAD: On Friday, May 22nd, CityGate New Cairo transformed into something unlike anything the city had seen before as TriFactory took over the space with a village that felt raw, electric, and alive with the kind of energy you feel in your chest before you can explain it. Participants crossed the finish line caked in mud and wearing it like a crown. Around them, the village pulled everyone in; the ones who competed, the ones who cheered, and the ones who came just to feel part of something bigger than a regular Friday. At the heart of it all was Mudder Village by Grill Setup, where the atmosphere moved far beyond the race itself. Guests gathered around live grill stations, good food, and DJ sets that kept the energy running through the village long after the obstacles wer

@SceneHome #SceneAD Designing a beautiful home in El Gouna is one thing…but managing it while you’re away is another. That’s why Orascom Property Management (OPM) rents it out, manages it, and makes you money in the meantime. El Gouna Plus and OPM both make the homeowner’s experience easier on all fronts. While El Gouna Plus helps homeowners create their dream homes, OPM steps in to professionally manage the property, handling everything from rentals and guest check-ins to the full guest experience. So instead of worrying about your home sitting empty, OPM helps turn it into a smooth investment while keeping everything running seamlessly in your absence. If you already own in El Gouna, or are thinking about it, you can contact them on their website or call them on 16650 / +201008250500.

#ZoomAD: IMKAN Misr and Alburouj Sports Club’s fitness challenge ‘Alpha Tour’ shakes up the idea of “race day” with a hybrid course that’s less about proving who’s the most elite athlete and more about everyday movement. This is a race that’s more centred around the racers’ actual enjoyment, and the endurance that enables them to exercise, than it is about record numbers. It’s a race against oneself. Taking place in Alburouj Sports Club, the first edition of the race spans ten stations alternating between light runs and simple workout exercises, designed to keep athletes moving and smiling from start to finish. It’s built for everyone from advanced athletes to children seeking a challenge. With divisions for both solo participants and pairs, the sport event tests both individual and paired

@cairoscene LIVE: At the foot of the Giza [...]

#ZoomAD: Badya was in full swing, with music, activity stations, and food pop-ups taking over the development as Palm Hills Developments hosted an invite-only experience for all ages. Across the space, guests moved between arcade-style games, photobooths, and engraving stations, alongside hands-on setups including plate and vase making, face painting, cake decorating, mirror painting, a charm bar, and macramé making. Event maps were handed out at the entrance, turning the entire site into a walkthrough experience. Food was spread across the Badya Experience, with vendors including Santo, Kufta, D8, Grills Setup, Cult, and Churrito, plus dessert stops from Dara’s Ice Cream and Clouds serving popcorn and cotton candy. Abu and Ahmed Saad headlined the day’s lineup, alongside appearances from

#ZoomAD: On the eve of the CIB Palm Hills PSA World Championships 2025–2026, the game gathered somewhere quieter first. Not inside the velocity and strain of competition, but around a dinner table set beside the Glass Court at "At The Hills Crown Extension in Palm Hills October". The Game Owners Take on the World: An Evening at the Heart of the Game brought together champions, former players, organisers, patrons, and members of the international squash community for a functional dinner that offered a collective pause before the championships began. Courtside, conversations drifted between rivalry, endurance, legacy, and the peculiar closeness of a sport that repeatedly folds the same figures back into one another’s orbit. There was something fitting about holding the evening beside the ver

@SceneSportsME LIVE: @ElGounaredsea International Squash Open, powered by @ievents, Day 5. The crowd in the fully packed stands did not sit back. They pulled Youssef Ibrahim, World No.6 (Egypt), through instead. Point by point, the gap between him and World No.2 Paul Coll (New Zealand) stopped meaning much. On the other side, World No.1 Nour El Sherbini (Egypt) kept it tight. Straight through Sivasangari Subramaniam (Malaysia), still on track for a third title. World No.4 Olivia Weaver (USA) comes next after clipping World No.7 Georgina Kennedy (England). Mohamed Zakaria (Egypt), 18, played it his way against World No.5 Karim Gawad (Egypt), in full control even while vocally challenging the referee rally after rally. ‎خلال اليوم الخامس من بطولة الجونة الدولية للاسكواش، تحول الملعب الزجاجي

#ZoomAD: Ramadan plans always start the same: you promise you’ll take it easy, then one iftar turns into three, and before you know it, you’re constantly coordinating and moving. But this year, across Palm Hills’ communities from East to West, from Alexandria to Badya, that energy felt like it had finally found a place to land. The iftars with Yasseen Mansour set the tone early on, pulling friends, families, and neighbours who kind of knew each other with the promise of long tables and louder conversations. Then came the nights that refused to wrap up with Babbo’s opening at Crown Extension, bringing that familiar Downtown buzz into the heart of Palm Hills. Over at Badya, padel matches got a little too serious, after which pilates and yoga sessions helped those trying to undo the suhoor of

#ZoomAD: Mazaya Egypt just brought Emirati fragrance Jozoor to Egypt. At District 5, the fragrance brand made its Egyptian debut exclusively with Mazaya, bringing together contemporary perfumery and scents rooted in Arab heritage. With brand ambassador Yasmine Sabry leading the night, beauty insiders, influencers and perfume lovers gathered to welcome a collection inspired by Middle Eastern history, identity and modern glamour.

@SceneHome #SceneAD: Travco Properties, the developer behind Almaza Bay in Egypt’s North Coast, brings its flagship development identity to the Red Sea, Almaza Bay Ras Soma. Connecting both of Egypt’s coasts under one lifestyle brand and vision, Almaza Bay Ras Soma will be a self-sufficient, year-round resort community combining contemporary living with the natural surroundings of the Red Sea. Almaza Bay Ras Soma’s second phase, Marina Gate, will include several international operators across its hospitality venues, retail and dining experiences at ‘The Village’. Beach clubs, water sports and dive centres will show off the most of the coast’s natural beauty, while family-oriented amenities and serviced residences ease every-day living.

#SceneAd: When Eid rolls around, city-bound people often haul themselves off to the nearest beach. This year, the beach of choice was Somabay, where a fully-fledged spring festival unfolded across four vacation days. The festival was built to offer something for everyone – its events combined everything from music to wellness and sports to family experiences, across a dizzying gallery of Somabay’s best destinations: Barbouni, Wyte Beach, The Kaktus Hotel, Soma Sports Arena, Mesca Beach, Sobar Rooftop, and The Jetty Hub. There’s usually a dilemma when it comes to Eid, we wonder whether to spend it doing the type of partying we simply can’t do on week nights – the type that wrecks a weekend – or to simply unwind, kick our feet up and restore our energy. While the young and free enjoyed No Ar

#ZoomAD: At The Nile Ritz-Carlton, IL Cazar gathered some of Cairo’s familiar faces for a sohour that leaned into the quieter elegance of Ramadan nights by the Nile. In collaboration with Noisette Experience, IL Cazar’s VIP guests, employees and business partners arrived dressed in flowing kaftans, settling around the sohour table for an evening shaped by conversation, shared plates, and the slow rhythm that defines late Ramadan gatherings. Set against the backdrop of one of Cairo’s most iconic riverfront addresses, the evening unfolded less like a formal event and more like the kind of sohour that keeps people lingering long past midnight.