Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does Cider work with influencers?

Accepted Answer

Yes, Cider works with influencers, and on this page you can see some of the most recent 42 collaborators who have collaborated with Cider on TikTok. These partnerships help Cider build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

What is Cider's marketing strategy?

Accepted Answer

Cider's marketing strategy includes influencer partnerships, particularly on TikTok. Based on a sample of 42+ collaborations on this page, 26% are with nano creators (under 10k followers), 50% are with micro-influencers (10k-100k followers), and 24% are with mid-sized creators (100k-500k followers). Their partnerships target audiences that are predominantly female (72.1%). This approach allows Cider to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
Cider
Cider

1. darcie 💌

2. ALEX KOCO

3. katie ౨ৎ

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