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HYPEBEAST

HYPEBEAST

New York-based graphic designer and jewelry enthusiast @georgiabenj has been collecting watches since she was a young girl, so naturally her assortment has transformed over time — reflecting the ever-evolving nature of her career. She took us through her career in watches with @watchesofswitzerland_usa. In partnership with Watches of Switzerland.

[...] 슬라이드를 넘겨 확인해 보세요. 사진/영상: @xxxibgdrgn @hypebeastkr

@levis spring arrivals fully embrace ‘90s-era grunge whilst highlighting the brand’s heritage craftsmanship. NYC-based stylist @mannyomitto showcases the collection’s relaxed basics, distressed denim and rugged layering pieces. In partnership with Levi’s.

Designer @kevinleonel joined forces with @velveeta — a brand known for its own bold attitude and drip — to make a splash ahead of basketball’s biggest weekend, dropping an exclusive basketball jersey and custom jacket. Leonel also takes us Behind the Design, highlighting his creative workflow — from sketching to selecting fabric swatches. In partnership with Velveeta.

Designer @kevinleonel creates custom, reworked pieces with daring style codes. He brought this approach to a merch collaboration with @velveeta — bringing forth the gold standard of sports-inspired apparel. The limited-edition capsule collection includes a classic jersey and a custom satin jacket that both nod to the style and attitude on display during basketball’s most exciting weekend. In partnership with Velveeta.

@azcaptures headed down to @nbaeurope London to catch the vibe at the @memgrizz v @orlandomagic game. 🏀 See what went down at the event through her lens. In partnership with NBA

@duendita’s avant-garde approach to soul, jazz and R&B is transcendent yet deeply centered in the practice of self-care and community. The artist performs her latest single “big one” for ‘Hypetrak Magazine,’ powered by @coronausa. Produced by @noahalotoftings, hit the link in bio to learn more about her inspiration. #sponsored #coronapartner #21+

@malachaispivey merges different worlds through his style, which often blends colors, textures and cultural references from his upbringing. Check out how he infused this sartorial outlook with the @ugg Autumn/Winter 2025 collection. #sponsored

Designer @kevinleonel’s collaborative capsule with @velveeta celebrates a weekend of high-level basketball where attitude and style are on display. Get ready with him for the festivities wearing pieces from the collection. In partnership with Velveeta.

Kicking off our Hypebeast100 Awards, this year, no brand defined [...]

[...] Captured moments at the glo booth @hypebeastjp ♡ #グロー #glo #Hilo #ヒーロ #すべてが新しいglo [...]

-LOVE AT FIRST- Ginza Launch Party🥂 glo銀座フラッグシップストアにひと足先にお邪魔して来ました。 店内の雰囲気も良くて、ゆったりと色んなもの試せると思います…オープン前夜はDJやケータリングで楽しい時間を過ごせました…❤️‍🔥 #glo#すべてが新しいglo #ひと口で惚れる

Designer @kevinleonel proves his @velveeta capsule is his most creative yet. The range includes an exclusive custom basketball jersey and jacket — inspired by Velveeta’s melty, cheesy drip — dropping just in time for one of basketball’s most-watched weekends. In partnership with Velveeta.

[...] at The Macallan Edit, Curated by Hypebeast, taking place in New York City December [...]

Popped out to Travis Scott’s party ✌️ gloのブースがあって体験してきた！ #グロー #glo #Hilo #ヒーロ #すべてが新しいglo #ひと目で惚れる #LoveAtFirst

Mergulhe na experiência de "Football is the Muse", promovido pela adidas, que levou um grupo da América Latina a Herzogenaurach, Alemanha, na sede da marca, para um mergulho no passado e futuro da cultura do futebol. Com @renexramirez, entenda como a adidas tem transformado a estética do campo em lifestyle, conectando esporte e moda através da história enquanto traz arquivos da marca, laboratórios de tecnologia e inovação, além de um bate-papo com o jogador Marcelo e o stylist Brian Gallo. ---- Sumérgete en la experiencia "Football is the Muse", promovida por adidas, que llevó a un grupo de Latinoamérica a Herzogenaurach, Alemania, la sede de la marca, para una inmersión en el pasado y futuro de la cultura del fútbol. Con @renexramirez, entiende cómo adidas ha transformado la estética del

This rap shi working they got me doing #Sponsoredad #Remymartin #Remypartner #1738

If sounds are like flavors, then the proud D.C. native @dreamcast.moe is an innovator in the kitchen. He performs his throwback funk single “Leo” for ‘Hypetrak Magazine,’ powered this season by @coronausa. Hit the link in bio to learn more. #sponsored #coronapartner #21+

In their latest music video for “Oi,” @planta.industrial shows us why they’re paving the sound of the Nueva Generación. The 2025 print issue of ‘Hypetrak Magazine,’ powered by @coronausa, spotlights the band’s Bronx- and Dominican-flavored post-punk. Hit the link in bio to learn more. #sponsored #coronapartner #21+

[...] fun day for me!!! Thank you @LEGO and @hypebeastuk for having me! The Play Pavilion at [...]