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HYPEBEAST

HYPEBEAST

Designer @kevinleonel joined forces with @velveeta — a brand known for its own bold attitude and drip — to make a splash ahead of basketball’s biggest weekend, dropping an exclusive basketball jersey and custom jacket. Leonel also takes us Behind the Design, highlighting his creative workflow — from sketching to selecting fabric swatches. In partnership with Velveeta.

Designer @kevinleonel proves his @velveeta capsule is his most creative yet. The range includes an exclusive custom basketball jersey and jacket — inspired by Velveeta’s melty, cheesy drip — dropping just in time for one of basketball’s most-watched weekends. In partnership with Velveeta.

@azcaptures headed down to @nbaeurope London to catch the vibe at the @memgrizz v @orlandomagic game. 🏀 See what went down at the event through her lens. In partnership with NBA

[...] at The Macallan Edit, Curated by Hypebeast, taking place in New York City December [...]

If sounds are like flavors, then the proud D.C. native @dreamcast.moe is an innovator in the kitchen. He performs his throwback funk single “Leo” for ‘Hypetrak Magazine,’ powered this season by @coronausa. Hit the link in bio to learn more. #sponsored #coronapartner #21+

In their latest music video for “Oi,” @planta.industrial shows us why they’re paving the sound of the Nueva Generación. The 2025 print issue of ‘Hypetrak Magazine,’ powered by @coronausa, spotlights the band’s Bronx- and Dominican-flavored post-punk. Hit the link in bio to learn more. #sponsored #coronapartner #21+

[...] race in Asia 😎❤️‍🔥 @redbullracing x @hypebeast x @castore_sportswear *invited [...]

[...] this summer #vlog #dayinthelife @lego @hypebeastuk AD

@duendita’s avant-garde approach to soul, jazz and R&B is transcendent yet deeply centered in the practice of self-care and community. The artist performs her latest single “big one” for ‘Hypetrak Magazine,’ powered by @coronausa. Produced by @noahalotoftings, hit the link in bio to learn more about her inspiration. #sponsored #coronapartner #21+

@malachaispivey merges different worlds through his style, which often blends colors, textures and cultural references from his upbringing. Check out how he infused this sartorial outlook with the @ugg Autumn/Winter 2025 collection. #sponsored

[...] error ! images... commissioned by @hypebeast and @lenovo yoga aura #ad #aura

Step inside @vooglam’s dopamine-inducing activation at Electric Forest. The eyewear brand joined festivalgoers in celebration of community and self-expression through interactive, dopamine-inducing activities spotlighting the music-themed Cult Vision collection. Click the link in bio to learn more. #sponsored

[...] Captured moments at the glo booth @hypebeastjp ♡ #グロー #glo #Hilo #ヒーロ #すべてが新しいglo [...]

-LOVE AT FIRST- Ginza Launch Party🥂 glo銀座フラッグシップストアにひと足先にお邪魔して来ました。 店内の雰囲気も良くて、ゆったりと色んなもの試せると思います…オープン前夜はDJやケータリングで楽しい時間を過ごせました…❤️‍🔥 #glo#すべてが新しいglo #ひと口で惚れる

Jean Dawson for Hypetrak Magazine available now on HBX! Powered by @coronausa

Vibin’ with @glo.japan & @hypebeastjp Thx for having me❤️‍🔥 [...]

Popped out to Travis Scott’s party ✌️ gloのブースがあって体験してきた！ #グロー #glo #Hilo #ヒーロ #すべてが新しいglo #ひと目で惚れる #LoveAtFirst

Mergulhe na experiência de "Football is the Muse", promovido pela adidas, que levou um grupo da América Latina a Herzogenaurach, Alemanha, na sede da marca, para um mergulho no passado e futuro da cultura do futebol. Com @renexramirez, entenda como a adidas tem transformado a estética do campo em lifestyle, conectando esporte e moda através da história enquanto traz arquivos da marca, laboratórios de tecnologia e inovação, além de um bate-papo com o jogador Marcelo e o stylist Brian Gallo. ---- Sumérgete en la experiencia "Football is the Muse", promovida por adidas, que llevó a un grupo de Latinoamérica a Herzogenaurach, Alemania, la sede de la marca, para una inmersión en el pasado y futuro de la cultura del fútbol. Con @renexramirez, entiende cómo adidas ha transformado la estética del

[...] home so i can hang it on my wall @lego @hypebeastuk #sponsored #ad

@yalocaloffgod and @tate.archive hit their Hong Kong hotspots with @moncler. Whether it’s tapping into nostalgia at a vintage toy store, exploring the region’s culinary offering or sporting in Victoria Park, the brand’s latest summer range brings its signature technical craftsmanship with a focus on lightweight and breathable fabrications, designed to complement the season’s diverse activities. Swipe to explore @offgod.tate’s Hong Kong ‘City Guides’. #MonclerCollection