Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does IKEA work with influencers?

Accepted Answer

Yes, IKEA works with influencers, and on this page you can see some of the most recent 39 collaborators who have collaborated with IKEA on Instagram. These partnerships help IKEA build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are IKEA ambassadors or sponsored creators?

Accepted Answer

Recent IKEA ambassadors and sponsored creators include @mywanderinghome, @_magdamonou_, @syamimiaa, @adekably, @thebreezy2x, @oliviafayedewar, @bradcanning, @subhikshavenkat, @sandytalkscanada, @rubentonces. These influencers have posted branded content for IKEA in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote IKEA.

Question 4

What is IKEA's marketing strategy?

Accepted Answer

IKEA's marketing strategy includes influencer partnerships, particularly on Instagram. Based on a sample of 39+ collaborations on this page, 36% are with micro-influencers (10k-100k followers), and 51% are with mid-sized creators (100k-500k followers). Their partnerships target audiences that are predominantly female (78.1%). This approach allows IKEA to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
IKEA
IKEA

1. Maj | Recipes & Redecorating 🤍🇵🇸

2. 𝓜𝓪𝓰𝓭𝓪 𝓜𝓸𝓷𝓸𝓾

3. Syamimia

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