Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does Knorr work with influencers?

Accepted Answer

Yes, Knorr works with influencers, and on this page you can see some of the most recent 45 collaborators who have collaborated with Knorr across platforms including Instagram, TikTok. These partnerships help Knorr build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are Knorr ambassadors or sponsored creators?

Accepted Answer

Recent Knorr ambassadors and sponsored creators include @justpearlm, @chef_ahr, @aidaahsheikh, @alizaydii, @srishtigargg, @ahsaassy_, @lifewithashleyann, @danielochuko_, @harry.wwallace, @krishas_pantry. These influencers have posted branded content for Knorr in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote Knorr.

Question 4

What is Knorr's marketing strategy?

Accepted Answer

Knorr's marketing strategy includes influencer partnerships, particularly on Instagram and TikTok. Based on a sample of 45+ collaborations on this page, 31% are with micro-influencers (10k-100k followers), 42% are with mid-sized creators (100k-500k followers), and 22% are with larger creators (follower counts of 500k+). Their partnerships target audiences that are predominantly female (69.0%). This approach allows Knorr to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
Knorr
Knorr

1. Pearl M

2. Usman Rabiah Aliyu

3. Gabby☆

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Toronto, CA

Tallinn, EE

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