Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does LUSH work with influencers?

Accepted Answer

Yes, LUSH works with influencers, and on this page you can see some of the most recent 29 collaborators who have collaborated with LUSH on Instagram. These partnerships help LUSH build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are LUSH ambassadors or sponsored creators?

Accepted Answer

Recent LUSH ambassadors and sponsored creators include @ellen.noir, @with.edith, @shivbsings, @melmagicworld, @lifewithlauren5, @xabby_ax, @liddle_testers, @suvidhiahuja, @leanne___lesueur, @lia.beautyuk. These influencers have posted branded content for LUSH in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote LUSH.

Question 4

What is LUSH's marketing strategy?

Accepted Answer

LUSH's marketing strategy includes influencer partnerships, particularly on Instagram. Based on a sample of 29+ collaborations on this page, 41% are with nano creators (under 10k followers), and 55% are with micro-influencers (10k-100k followers). Their partnerships target audiences that are predominantly female (76.5%). This approach allows LUSH to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
LUSH
LUSH

1. Ellen | Skincare Blogger

2. Edith ♡

3. Shivani Bhat

Check influencers' sponsored content

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