Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does Oatly work with influencers?

Accepted Answer

Yes, Oatly works with influencers, and on this page you can see some of the most recent 42 collaborators who have collaborated with Oatly on Instagram. These partnerships help Oatly build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are Oatly ambassadors or sponsored creators?

Accepted Answer

Recent Oatly ambassadors and sponsored creators include @stellabossi, @juliaadang, @adonis.sugar.kitty, @higovisuals, @kirstiepike__, @kaicameron, @alonavibe, @foodieeshh, @madnatorr, @imperatricewu. These influencers have posted branded content for Oatly in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote Oatly.

Question 4

What is Oatly's marketing strategy?

Accepted Answer

Oatly's marketing strategy includes influencer partnerships, particularly on Instagram. Based on a sample of 42+ collaborations on this page, 29% are with micro-influencers (10k-100k followers), and 60% are with mid-sized creators (100k-500k followers). Their partnerships target audiences that are predominantly female (62.8%). This approach allows Oatly to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
Oatly
Oatly

1. Stella Bossi

2. Julia Dang

3. Adonis Sugar Kitty | Diabetes Ambassador 💙

Check influencers' sponsored content

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