Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does pepsi work with influencers?

Accepted Answer

Yes, pepsi works with influencers, and on this page you can see some of the most recent 35 collaborators who have collaborated with pepsi on Instagram. These partnerships help pepsi build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are pepsi ambassadors or sponsored creators?

Accepted Answer

Recent pepsi ambassadors and sponsored creators include @hannahg, @eatindallas, @texaseatsfirst, @anidasthefoodie, @jennajohnson, @theexcursiondoctor, @cierraramirez, @oxmxl, @fara44, @jackieoshry. These influencers have posted branded content for pepsi in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote pepsi.

Question 4

What is pepsi's marketing strategy?

Accepted Answer

pepsi's marketing strategy includes influencer partnerships, particularly on Instagram. Based on a sample of 35+ collaborations on this page, 26% are with micro-influencers (10k-100k followers), 40% are with mid-sized creators (100k-500k followers), and 31% are with larger creators (follower counts of 500k+). Their partnerships target audiences that are balanced between male (41.9%) and female (58.1%). This approach allows pepsi to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
pepsi
pepsi

1. Hannah Godwin

2. Josh Wilbanks - Eat in Dallas

3. MAYA TAKANO

Check influencers' sponsored content

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