Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does PUMA work with influencers?

Accepted Answer

Yes, PUMA works with influencers, and on this page you can see some of the most recent 38 collaborators who have collaborated with PUMA on Instagram. These partnerships help PUMA build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are PUMA ambassadors or sponsored creators?

Accepted Answer

Recent PUMA ambassadors and sponsored creators include @ivycatrett, @amandalunamaria, @milesbaguette, @skatethisss, @ishcepeda, @mcfc.lads, @natassja.benn, @autumn_gruber, @lukas.ullrich_, @janellaxhernandez. These influencers have posted branded content for PUMA in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote PUMA.

Question 4

What is PUMA's marketing strategy?

Accepted Answer

PUMA's marketing strategy includes influencer partnerships, particularly on Instagram. Based on a sample of 38+ collaborations on this page, 45% are with micro-influencers (10k-100k followers), and 39% are with mid-sized creators (100k-500k followers). Their partnerships target audiences that are balanced between male (47.2%) and female (52.8%). This approach allows PUMA to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

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1. ivy

2. amanda

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