Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does Razer work with influencers?

Accepted Answer

Yes, Razer works with influencers, and on this page you can see some of the most recent 37 collaborators who have collaborated with Razer on Instagram. These partnerships help Razer build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are Razer ambassadors or sponsored creators?

Accepted Answer

Recent Razer ambassadors and sponsored creators include @crispys.corner, @cherebi_, @soyjazcooo, @the.cozy.magnolia, @girouchegouyt, @abilee_3, @farah_azraaaa, @devjovy, @crochet.me.zaddy, @alogirlx. These influencers have posted branded content for Razer in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote Razer.

Question 4

What is Razer's marketing strategy?

Accepted Answer

Razer's marketing strategy includes influencer partnerships, particularly on Instagram. Based on a sample of 37+ collaborations on this page, 68% are with micro-influencers (10k-100k followers), and 22% are with mid-sized creators (100k-500k followers). Their partnerships target audiences that are predominantly male (65.7%). This approach allows Razer to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
Razer
Razer

1. Chris | Crispy’s Corner💡| Desk Setups

2. Amber 🌱 | Pokemon Trainer

3. Jazmín Cosio

Check influencers' sponsored content

Frequently asked questions

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