Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does Southwest Airlines work with influencers?

Accepted Answer

Yes, Southwest Airlines works with influencers, and on this page you can see some of the most recent 36 collaborators who have collaborated with Southwest Airlines on Instagram. These partnerships help Southwest Airlines build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are Southwest Airlines ambassadors or sponsored creators?

Accepted Answer

Recent Southwest Airlines ambassadors and sponsored creators include @theamandabittner, @theaustintourist, @cowgirlsosa, @365thingsaustin, @itsbigheadjr, @mellowyellowpay, @austinfoodstagram, @so_narly, @texaseatsfirst, @pauulinaperez. These influencers have posted branded content for Southwest Airlines in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote Southwest Airlines.

Question 4

What is Southwest Airlines's marketing strategy?

Accepted Answer

Southwest Airlines's marketing strategy includes influencer partnerships, particularly on Instagram. Based on a sample of 36+ collaborations on this page, 19% are with micro-influencers (10k-100k followers), 58% are with mid-sized creators (100k-500k followers), and 22% are with larger creators (follower counts of 500k+). Their partnerships target audiences that are balanced between male (42.9%) and female (57.1%). This approach allows Southwest Airlines to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
Southwest Airlines
Southwest Airlines

1. Amanda Bittner

2. Yvette Arriaga | AUSTIN & TEXAS INFLUENCER

3. bella stoltman

Check influencers' sponsored content

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