Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does Tide work with influencers?

Accepted Answer

Yes, Tide works with influencers, and on this page you can see some of the most recent 15 collaborators who have collaborated with Tide on Instagram. These partnerships help Tide build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are Tide ambassadors or sponsored creators?

Accepted Answer

Recent Tide ambassadors and sponsored creators include @miarose_mcgrath, @samstoffel, @bethsbudgetdiary, @xtinaokenla, @vicky.owens, @harpsi_kaur, @simonsquibb, @amaa__official, @katies_little_bakery, @tiwalowla. These influencers have posted branded content for Tide in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote Tide.

Question 4

What is Tide's marketing strategy?

Accepted Answer

Tide's marketing strategy includes influencer partnerships, particularly on Instagram. Based on a sample of 15+ collaborations on this page, 60% are with micro-influencers (10k-100k followers), and 33% are with mid-sized creators (100k-500k followers). Their partnerships target audiences that are predominantly female (72.5%). This approach allows Tide to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
Tide
Tide

1. Mia McGrath

2. Sam Stoffel

3. Beth Snow | Personal Finance Educator✨

Check influencers' sponsored content

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