Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does Under Armour work with influencers?

Accepted Answer

Yes, Under Armour works with influencers, and on this page you can see some of the most recent 31 collaborators who have collaborated with Under Armour on Instagram. These partnerships help Under Armour build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are Under Armour ambassadors or sponsored creators?

Accepted Answer

Recent Under Armour ambassadors and sponsored creators include @ariadnatb, @melhwang, @_thisisclaire, @lucefit, @elliee.rob, @livi_sheldon, @madisonsvetz, @jcubedhax, @tothemaxyy, @jessicamacrina. These influencers have posted branded content for Under Armour in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote Under Armour.

Question 4

What is Under Armour's marketing strategy?

Accepted Answer

Under Armour's marketing strategy includes influencer partnerships, particularly on Instagram. Based on a sample of 31+ collaborations on this page, 26% are with micro-influencers (10k-100k followers), and 61% are with mid-sized creators (100k-500k followers). Their partnerships target audiences that are balanced between male (48.6%) and female (51.4%). This approach allows Under Armour to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
Under Armour
Under Armour

1. Ariadna Tapia

2. Mel Hwang

3. C L A Ï R E 🦋

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