Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does Waitrose work with influencers?

Accepted Answer

Yes, Waitrose works with influencers, and on this page you can see some of the most recent 31 collaborators who have collaborated with Waitrose on Instagram. These partnerships help Waitrose build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are Waitrose ambassadors or sponsored creators?

Accepted Answer

Recent Waitrose ambassadors and sponsored creators include @myriadrecipes, @kate_keogh, @megonneil, @poppydeyes, @flavourfellas_, @jims.table, @bonniedefriesfood, @fourwallsfarm, @craigamorrison, @whatwillycook. These influencers have posted branded content for Waitrose in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote Waitrose.

Question 4

What is Waitrose's marketing strategy?

Accepted Answer

Waitrose's marketing strategy includes influencer partnerships, particularly on Instagram. Based on a sample of 31+ collaborations on this page, 42% are with micro-influencers (10k-100k followers), 35% are with mid-sized creators (100k-500k followers), and 23% are with larger creators (follower counts of 500k+). Their partnerships target audiences that are predominantly female (71.0%). This approach allows Waitrose to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
Waitrose
Waitrose

1. Emily Roz

2. kate keogh

3. Meg

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Toronto, CA

Tallinn, EE

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