Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does Xiaomi work with influencers?

Accepted Answer

Yes, Xiaomi works with influencers, and on this page you can see some of the most recent 41 collaborators who have collaborated with Xiaomi across platforms including Instagram, YouTube, TikTok. These partnerships help Xiaomi build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are Xiaomi ambassadors or sponsored creators?

Accepted Answer

Recent Xiaomi ambassadors and sponsored creators include @davidepisanifs, @ayoubabelouah, @yoshidathemovie, @TAAisback, @afiqchii, @kajsal, @fen.felicia, @tanjamihhailova, @moolaya93, @riomotret. These influencers have posted branded content for Xiaomi in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote Xiaomi.

Question 4

What is Xiaomi's marketing strategy?

Accepted Answer

Xiaomi's marketing strategy includes influencer partnerships, particularly on Instagram and YouTube and TikTok. Based on a sample of 41+ collaborations on this page, 32% are with micro-influencers (10k-100k followers), 32% are with mid-sized creators (100k-500k followers), and 37% are with larger creators (follower counts of 500k+). Their partnerships target audiences that are balanced between male (49.6%) and female (50.4%). This approach allows Xiaomi to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
Xiaomi
Xiaomi

1. Davide Pisani | Calcio Freestyle

2. Ayoub Abelouah | أيـوب أبلـواح

3. YOSHITENDO

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