Check fake followers
(and so much more)

Analyze Instagram influencers

Type an @handle to check fake followers (with benchmarks), and get a bunch of other useful data. Free, with no sign-up needed.

Enter Instagram username

Use Modash to check fake followers & vet influencer audiences

This tool is a limited free version of Modash's influencer vetting feature. Check fake followers, engagement rates, top audience countries, and more. For more data & more influencer marketing features start a free trial or explore an interactive tour.

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We're working with hundreds of influencers globally. Modash is our go-to for verifying Instagram influencers' accounts at scale.
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Mykhailo
Global Head of Marketing Partnerships
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How to spot fake followers

If you want to check for fake Instagram followers, one of the first things you can do is to check some of their followers' pages. When doing so, here are some potential signs of fake followers to look out for.
Limited Profile Information

Limited profile information

Visiting a follower's page can tell you a lot right off the bat. A fake account may have missing or limited details in their profile. Their images & posts may not have real people in (or they may be generic stock images). Fake accounts may also be missing a bio, a random gibberish name, and have little or no posts.
Irrelevant Or Generic Comments

Irrelevant or generic comments

It's possible to use fake followers to add comments to a creator's post, which artificially inflates the influencer's engagement rate. Comments from fake profiles are usually identifiable by lots of repetitive generic or irrelevant comments. For example 'Great post!', 'Awesome', or 'Nice picture'.
Low Engagement Rate Or Unusual Engagement Patterns

Low engagement rates, or unusual engagement patterns

If a profile has a high percentage of fake followers who aren't engaging with content, then engagement rates might be lower than expected. It's difficult to provide benchmarks, since every niche and every creator is different. That said, engagement rates in the range of 1-3% would be considered normal. Anything higher is generally good, but you'll learn more by comparing similar creators with similar audiences.
Unusual Influencer Growth Rate

Unusual influencer growth rate

If a creator has bought fake followers, there's usually a clear spike in follower growth, followed by quieter flat periods. Most genuine influencers will have a more consistent follower growth rate over time, perhaps accelerating as they gain popularity.

Of course it's possible for an influencer to go viral and grow quickly, but the growth trend over the long-term is still likely to be more consistent. Not a quick spike & instant drop afterwards, as with buying fake followers.

You can learn a lot about a creator's audience by manually reviewing followers. That becomes difficult with thousands of followers though, and impossible to do for lots of creators at scale. That's why we created this tool; you can bulk-check lots of influencer accounts for fake followers in seconds.

An influencer marketing platform built to scale with you

When spreadsheets aren't cutting it anymore, Modash gives Shopify brands everything they need to grow their influencer programs. Here's what Modash helps with:

Find influencers

Search & filter 250M+ influencer profiles, or find influencers who already engaged with your brand. Solve influencer discovery at scale, in any niche.

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Analyze profiles

Get data on audience demographics, locations, engagement rate, average views, past sponsors & more. Without reaching out to ask for screenshots.

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Send emails

Your creators & influencers are annoyed because they're still waiting on payment for a campaign they finished a month ago.

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Manage relationships

Create unlimited lists to keep track of your influencers. Add notes for personalization (or for your team), organize documents (like contracts/briefs), and more.

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Collect content

Automatically track live content, and save it to a dashboard. Even Stories. Without asking influencers to sign up.

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Measure results

Track metrics like total content, views, engagements, link clicks, promo code redemptions, and more. Per campaign, and per influencer.

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FAQ
Frequently asked questions
What is a fake follower?
How can you tell if an influencer has fake followers?
What percentage of Instagram followers are fake?
Should I work with influencers who have fake followers?

Auditing fake followers is just the start

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