Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does 2XU work with influencers?

Accepted Answer

Yes, 2XU works with influencers, and on this page you can see some of the most recent 14 collaborators who have collaborated with 2XU on Instagram. These partnerships help 2XU build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are 2XU ambassadors or sponsored creators?

Accepted Answer

Recent 2XU ambassadors and sponsored creators include @justindeelz, @siyagetfit, @fam_hiit_squad, @olivia.eats.runs, @jhedbys, @chloedals_, @h1s2g2w1_n, @bncbs, @healthy.hye__, @stevemckenna_. These influencers have posted branded content for 2XU in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote 2XU.

Question 4

What is 2XU's marketing strategy?

Accepted Answer

2XU's marketing strategy includes influencer partnerships, particularly on Instagram. Based on a sample of 14+ collaborations on this page, 64% are with micro-influencers (10k-100k followers), and 21% are with mid-sized creators (100k-500k followers). Their partnerships target audiences that are balanced between male (51.1%) and female (48.9%). This approach allows 2XU to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
2XU
2XU

1. Justin Deeley

2. Siya Molefe | Hybrid Athlete

3. The Almenning Family

Check influencers' sponsored content

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