Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does Airbnb work with influencers?

Accepted Answer

Yes, Airbnb works with influencers, and on this page you can see some of the most recent 45 collaborators who have collaborated with Airbnb on Instagram. These partnerships help Airbnb build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are Airbnb ambassadors or sponsored creators?

Accepted Answer

Recent Airbnb ambassadors and sponsored creators include @sophiegardner, @anya.tisdale, @nathanandgrace_, @yhkayla, @havea_676, @thisworldtraveled, @whymarj, @badenhoop, @lanawilman, @sayakayokomine. These influencers have posted branded content for Airbnb in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote Airbnb.

Question 4

What is Airbnb's marketing strategy?

Accepted Answer

Airbnb's marketing strategy includes influencer partnerships, particularly on Instagram. Based on a sample of 45+ collaborations on this page, 49% are with mid-sized creators (100k-500k followers), and 40% are with larger creators (follower counts of 500k+). Their partnerships target audiences that are predominantly female (66.4%). This approach allows Airbnb to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
Airbnb
Airbnb

1. Sophie Gardner

2. anya ᯓ★

3. Nathan and Grace

Check influencers' sponsored content

Toronto, CA

Tallinn, EE

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