Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does BBC work with influencers?

Accepted Answer

Yes, BBC works with influencers, and on this page you can see some of the most recent 23 collaborators who have collaborated with BBC across platforms including YouTube, Instagram. These partnerships help BBC build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are BBC ambassadors or sponsored creators?

Accepted Answer

Recent BBC ambassadors and sponsored creators include @BrookeMakenna, @breakingitaly, @ActiveSelfProtection, @techlore, @homefronts, @gerrylavz_, @starholroyd, @lilyewen_, @charalanahzard, @warographics643. These influencers have posted branded content for BBC in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote BBC.

Question 4

What is BBC's marketing strategy?

Accepted Answer

BBC's marketing strategy includes influencer partnerships, particularly on YouTube and Instagram. Based on a sample of 23+ collaborations on this page, 22% are with micro-influencers (10k-100k followers), 39% are with mid-sized creators (100k-500k followers), and 39% are with larger creators (follower counts of 500k+). Their partnerships target audiences that are predominantly male (62.5%). This approach allows BBC to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
BBC
BBC

1. Brooke Makenna

2. Breaking Italy

3. Active Self Protection

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