Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does ChapStick work with influencers?

Accepted Answer

Yes, ChapStick works with influencers, and on this page you can see some of the most recent 45 collaborators who have collaborated with ChapStick on TikTok. These partnerships help ChapStick build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

What is ChapStick's marketing strategy?

Accepted Answer

ChapStick's marketing strategy includes influencer partnerships, particularly on TikTok. Based on a sample of 45+ collaborations on this page, 22% are with nano creators (under 10k followers), and 60% are with micro-influencers (10k-100k followers). Their partnerships target audiences that are predominantly female (74.3%). This approach allows ChapStick to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
ChapStick
ChapStick

1. Ania Avila

2. Tammy

3. salma

Check influencers' sponsored content

Toronto, CA

Tallinn, EE

Company

Support

Features

More tools