Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does Discovery work with influencers?

Accepted Answer

Yes, Discovery works with influencers, and on this page you can see some of the most recent 36 collaborators who have collaborated with Discovery across platforms including TikTok, YouTube, Instagram. These partnerships help Discovery build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are Discovery ambassadors or sponsored creators?

Accepted Answer

Recent Discovery ambassadors and sponsored creators include @LabidRahat, @goldrushmitch, @pashagrozdov, @mrs_williamzz, @itsryanwilkes, @dalejr, @linz30a, @dudewithsign, @madsteez, @katherinesophie. These influencers have posted branded content for Discovery in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote Discovery.

Question 4

What is Discovery's marketing strategy?

Accepted Answer

Discovery's marketing strategy includes influencer partnerships, particularly on TikTok and YouTube and Instagram. Based on a sample of 36+ collaborations on this page, 22% are with micro-influencers (10k-100k followers), 33% are with mid-sized creators (100k-500k followers), and 42% are with larger creators (follower counts of 500k+). Their partnerships target audiences that are balanced between male (51.4%) and female (48.6%). This approach allows Discovery to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
Discovery
Discovery

1. Jetour Auto

2. Labid Rahat

3. Mitch Blaschke

Check influencers' sponsored content

Toronto, CA

Tallinn, EE

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