Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does HEMA work with influencers?

Accepted Answer

Yes, HEMA works with influencers, and on this page you can see some of the most recent 11 collaborators who have collaborated with HEMA on Instagram. These partnerships help HEMA build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are HEMA ambassadors or sponsored creators?

Accepted Answer

Recent HEMA ambassadors and sponsored creators include @herzenstimme, @keeponstylingcom, @patrianasonia, @coffeecloud9, @iris_de_waard, @roosvgelder, @lieslost, @thebeautycreator.nl, @apollonia_sterckx, @studiomysa.nl. These influencers have posted branded content for HEMA in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote HEMA.

Question 4

What is HEMA's marketing strategy?

Accepted Answer

HEMA's marketing strategy includes influencer partnerships, particularly on Instagram. Based on a sample of 11+ collaborations on this page, 91% are with micro-influencers (10k-100k followers). Their partnerships target audiences that are predominantly female (79.3%). This approach allows HEMA to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
HEMA
HEMA

1. E. Stübing

2. Annemarie Poorter

3. Sonia Patriana

Check influencers' sponsored content

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