Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does Lavazza work with influencers?

Accepted Answer

Yes, Lavazza works with influencers, and on this page you can see some of the most recent 40 collaborators who have collaborated with Lavazza on Instagram. These partnerships help Lavazza build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are Lavazza ambassadors or sponsored creators?

Accepted Answer

Recent Lavazza ambassadors and sponsored creators include @itscharlesmackenzie, @smeg_uk, @lidiabayliszullo, @tessmadalyn, @dr_difilippo, @kitbrownnn, @chrishughesofficial, @citedjo, @missemmapaton, @russogioacchino. These influencers have posted branded content for Lavazza in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote Lavazza.

Question 4

What is Lavazza's marketing strategy?

Accepted Answer

Lavazza's marketing strategy includes influencer partnerships, particularly on Instagram. Based on a sample of 40+ collaborations on this page, 33% are with micro-influencers (10k-100k followers), and 50% are with mid-sized creators (100k-500k followers). Their partnerships target audiences that are predominantly female (64.7%). This approach allows Lavazza to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations.

Find influencers who have collaborated with
Lavazza
Lavazza

1. Charles Mackenzie

2. Smeg UK & Ireland

3. Lidia Pia

Check influencers' sponsored content

Toronto, CA

Tallinn, EE

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