Question 1

Where does this data come from?

Accepted Answer

Modash collects data on millions of influencer <> brand collaborations every week. You can access the data via the influencer marketing platform. Or, if you need raw data to power your own products, tools or processes — take a look at our Brand Collaborations API.

Question 2

Does lululemon work with influencers?

Accepted Answer

Yes, lululemon works with influencers, and on this page you can see some of the most recent 46 collaborators who have collaborated with lululemon on Instagram. These partnerships help lululemon build brand awareness, showcase their products authentically, and connect with engaged communities through trusted creator voices.

Question 3

Who are lululemon ambassadors or sponsored creators?

Accepted Answer

Recent lululemon ambassadors and sponsored creators include @sarakathryns, @tee_smyth, @may.elix, @thecarolinalifestyle, @rachelalexandraa, @mayalorimer, @celeste.zollino, @lochielochielochie, @taytay_xx, @natekatsuki. These influencers have posted branded content for lululemon in the last 30 days, actively promoting the brand to their audiences. This list is regularly updated as more influencers promote lululemon.

Question 4

What is lululemon's marketing strategy?

Accepted Answer

lululemon's marketing strategy includes influencer partnerships, particularly on Instagram. Based on a sample of 46+ collaborations on this page, 26% are with micro-influencers (10k-100k followers), and 52% are with mid-sized creators (100k-500k followers). Their partnerships target audiences that are balanced between male (40.9%) and female (59.1%). This approach allows lululemon to build authentic connections with their target demographic through trusted creator voices, generating social proof and driving brand awareness through sponsored content and product collaborations. Dive deeper here: lululemon's influencer marketing strategy.

Find influencers who have collaborated with
lululemon
lululemon

1. Sara Kathryns

2. Tully Smyth

3. May Elix

Check influencers' sponsored content

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